Social Media Marketing with Stacey Jaffe Developing A Plan That Works

Social Media Market-ing

with Stacey Jaffe

Developing A Plan That Works

Stacey Jaffe | Twitter: @staceyjaffe

Social media is one giant focus group.

Social Media: forms of electronic

communication through which users

create online communities to share

information, ideas, personal messages, and other content

(like videos)

Why is social media important for non-profits?

Content

Conversa-tion

Community

What’s marketing got to do with it?

Social Media for Marketing: aims to

improve the user experience while achieving

business goals.

Getting A Community To Act

Build a community that trusts you…And you’ve earned the right to ask the community to do something for you.

Content

Conversa-tion

Community

This Is How We Do It

Content

Content: the information, resources, and materials that you want to communicate to your audience

Content

Honest Humble Human

Marketing Tone of Voice

Good Content Ratio

Everyday content

The Ask!

Content

Conversa-tion

Conversation

Ask Questions

Conversation

Participate

Conversation

People feel heard, then they feel special

Talk To People!

Content

Conversa-tion

Community

Content

Conversa-tion

Community

Building Trust

Creating content that is valuable to your audience

Your audience knows what to expect and when

Consistency

Quality

Content

Conversa-tion

Community

The Ask!

Donation Ask

The Ask!

“Give Email” Ask

The Ask!

Application Ask

The Ask!

Event Ask

Give more than you ask.Use your asks wisely.

Good Content Ratio

Everyday content

The Ask!

Putting It All Together

Creating A Content Calendar

Who are you talking to?

What are you talking about?Topics

Audience

Making The Ask!

Determine your

audience

Choose your

content

Create a calendar

Creating A Content Calendar

Audience Topics

Camp FamiliesDonors

Supporters

Camp ValuesCamper

ExperienceRecruitment

Capital Campaigns

Create A Content Calendar: Facebook

Monday: (CAMP FAMILY): Top 10 Tips for Making New Friends At Camp

Tuesday: (SUPPORTERS): Why You Should Always Take a Ukulele on a Canoe Trip or How I Found My Future

HusbandWednesday: (SUPPORTERS): Incredibly proud to see our Alumni Joe win a basketball leadership award

Thursday: (RECRUITMENT): Come to our recruitment event this Thursday evening! Hot dogs and a 5k!

Friday: (CAMP FAMILY): Camp Pranks and Digital Breaks

To Series Or Not To Series?

Best Practices: Minimum Posts

Channel Post Frequency Number of Asks Per Week

Facebook 1 per business day

Twitter Originate 5 per business day

Instagram 1 (Brand Awareness)

LinkedIn 1 1

Key Takeaways

Content

Conversa-tion

Community

Good Content Ratio

Everyday content

The Ask!

Give more than you ask.Use your asks wisely.

THANK YOU

Social Media Marketing with Stacey Jaffe Developing A Plan That Works

Documents

(Jaffe) U.S. Amicus Brief

Jaffe One Sheet November 2013 - Kirtland Records Jaffe/SJ.TheBodyWins...Rihanna,Sia,Kendrick!Lamar,and! ... “Music!Picks!for!2012” ! ... Jaffe One Sheet November 2013 Author: Tami

Appendix Dr Jaffe

Andy Jaffe Jazz Harmony

Marc Jaffe, MD

Elements of QFT - Jaffe

Benjamin Jaffe Artwork

Matt Jaffe Writer

BARTON STACEY REMEMBERS Barton Stacey Parish Local History Group Barton Stacey Chamber Choir

Andy jaffe jazz harmony

Jaffe GeriatricsGR2014

iCitizen 2008: Joseph Jaffe

Max Objects from Norman Jaffe - Welcome to … · Max Objects from Norm Jaffe Norman Jaffe ... wqt ... enhanced the output format for the objects

Brian Jaffe

A Conversation with Anne Jaffe Portenar (C’49)artcollection.upenn.edu/.../09/Anne-Jaffe-Portenar-Interview-from... · 4 THE MYRON A. AND ANNE JAFFE PORTENAR COLLECTION 3 I took

Corporate Finance Ross Westerfield Jaffe

Jaffe o'brien-rosetta

INBOUND Bold Talks: Joseph Jaffe

Jaffe - Reconstruction Japanese Buddhism (2004)

Cyberbullying jaffe ryan