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STRATEGICCOMMUNICATIONS
SOCIAL MEDIA MARKETING
The Big Four
Post Frequency: 2-3x Per WeekPerks: Bite sized content
Tight communities
T w i t t e r
Post Frequency: As neededPerks: Professional resume
Allows endorsements
L i n k e d I n
Post Frequency: Daily Perks: Top platform Instagram Stories
Instagram TV
I n s t a g r a m
Post Frequency: 2-3x Per WeekPerks: Profiles and Pages
Instagram LiveFacebook StoriesFacebook Groups
F a c e b o o k
YOUR TARGET
AUDIENCE
Demographics
Interests Values & Goals
Characterist ics based on your brand
Personas
Meet CarmenCarmen is a 19 year old from Silver Spring, Maryland. She has been painting for the last six years, but has decided to shift into more graphic design work. She prefers Instagram over Twitter, and she sketches and journals daily. She owns 13 indoor plants.
Cooking at home 80%
Sketching 93%
Browsing Pinterest 80%
Making Spoti fy Playl ists 93%
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B eC o n s i s t e n t
Tag your locationEngage w/ other posts
Define your brand statement and purpose
Consider alternative audiences
100 true fans > 10,000 followers
Add your username to gallery tags
Repurpose older content
Drive engagement usingpolls, countdowns, etc.
Use (and create!) gifs
Social Media Quick Tips
HashtagsW h a t h a s h t a g s w o u l d y o u r p e r s o n a u s e ?
#micamade #thebmorecreatives #drawingwhileblack
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D e l i v e r v a l u e a n d d i s r e g a r d t r y i n g t o g e t
n e w f o l l o w e r s .
F o c u s o n g i v i n g t h e c o m m u n i t y y o u h a v e g r e a t v a l u e a n d n e w f o l l o w e r s w i l l c o m e .
Important Stats
R e a c h
The number of people that
have seen your post
I m p r e s s i o n s
The number of times your
post has been seen
E n g a g e m e n t s
The number of times
people interact with your
posts (likes, comments,
shares, etc.)
P r o f i l e V i s i t s
How many people go back
to your account’s
homepage
D e m o g r a p h i c s
Age, gender, location, etc.
• Facebook Page
BENEFITS OF A BUSINESS ACCOUNT
F E A T U R E 0 1
• Analytics• Shoppable Links • Promoted Posts
R e q u i r e m e n t s
@globeatmica @heatherday @sparklyfawn
Tools to Try
I n s t a g r a m L i n e G e n e r a t o rAdds line breaks in Instagram captions
m i l k s h a k e . a p pCreate a mini-website for social media links
l a t e r . c o mSchedule Instagram content
H y p e r l a p s eSpeed up or slow down video
P i n t e r e s tVisual search engine (Not social media!)
E m a i l L i s tTry Mailchimp, Tiny Letter, etc.
We b s i t e
F a c e b o o k G r o u p s
Marketing Tools
N e t w o r k i n gMeet humans IRL!
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S O C I A L M E D I AI S A T O O L ,
N O T A S O L U T I O N
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