Social Media Marketing Isme Roadshow 16 09 10 Cl 2

Founder is current Chair of the Irish Internet Association Social Media Working Group

Almost 12 years of experience in online marketing with awards including Irish ‘Internet Marketer of the Year’ in 2005

Experience working with startups, SMEs and brands like RaboDirect, Coca-Cola, Meteor, Nokia, Vodafone, Toyota, Guinness & Aer Lingus

Recently launched connector.TV as nationwide blogger network connecting people, communities and events

CONOR LYNCH

Strategy Advise in online marketing and social media strategies

Training  Run practical workshops, 1-to-1 sessions, webinars & digital videos

Production  Create graphics, websites, blogs, videos and Facebook & mobile apps

Events Organise business and social networking events

Community Help clients grow and manage online communities Mgmt.

WHAT WE DO

We provide expert support for startups and SMEs with both B2C & B2B

Specialists in social media seamlessly integrated with online, offline, email marketing and your web site

Past experience with clients like ISME, Inventorium, TheChurch.ie, Hewlett Packard and Canon

Create tailored solution for client’s budget & objectives.

CONNECTOR SERVICES

Attract and retain more customers while reducing costs

The audience is online incl. 1.5m Irish on Facebook

YouTube is now world’s 2nd most popular search engine

Wordpress blogs and Twitter content are highly indexed by search engines

Buyer behaviour online & offline transformed by C2C recommendation

B2B social media is the next big wave in online business

BETTER BUSINESS ONLINE?

CONNECTOR 10 Cs MODEL

2.CONSUMERS

Do you really understand your target market’s needs and where the C2C communications is happening?

Who are the early adopters and influencers?

3.COMMUNITY

Create and manage your own online/offline community of consumers who you can talk to about your products or services.

Understand the shared passions or situations that unite them.

3 WAY DIALOGUE

6. CONTENT

Learn how to create and share valuable digital content with your audience such as blogs, video, apps, podcasts, webinars and web tv.

Use content that will get your concept attention among your target market.

7. CONNECTIONS

Increase connections online & offline with more website visits plus friends/fans/followers on sites like Facebook, LinkedIn, Twitter & YouTube.

Use an optimised a mix of bought, owned & earned media.

NEW MEDIA MIX

10.CONVERSION

Measure the effectiveness of your marketing activities including social media to calculate the ROI on time & money.

Strive to constanty improve your current web site traffic and conversion rates?

CASE STUDY

HAIRY BABY

HAIRY BABY

We actively connect our partners with potential customers, partners and suppliers

Connector already has 7,500 online/offline connections in Dublin

Fill in your ‘I Am, I Have, I Need’ profile on connector.ie

Attend our Connector networking events for introductions

BUSINESS MATCHMAKING

JARGON BUSTING

THANK YOU!

Contacts:

Email - conor@connector.ieTwitter -@connector_ieMobile – 086 811 8833

Web Sites:

www.connector.iewww.socialmedia.iewww.connector.tv