Social Media | Getting Started€¦ · SlideShare Yahoo Buzz MSN Amazon Vimeo WordPerss Design...

29 January 2011 Social Media | Getting Started

A guide for small businesses.

Lance Kissler

lkissler@gmail.comlinkedin.com/in/lkisslertwitter.com/someprtips

someprtips.wordpress.com

119 characters remaining What is social media?

Creating and sharing in an online conversation with your constituents.

Social & Professional Networking

Customers Service Networks

Location/Check-in Services

Video & Picture Sharing

Comment & Reputation

Crowdsourced Content

Social Bookmarks

Micromedia

Blogging

Events

Music

Wikis

120 characters remaining Why is it important?

Cost-effective strategy to reach current and new customers.

500,000,000 (400M last year)

175,000,000 (75M last year)

90,000,000 (60M last year)

Delicious

Facebook

Slash Dot

Reddit

Newsvine

Yahoo

Microsoft

App Store

Qik

Tumblr

Behance

Friendster

RSS

Flickr

MySpace

Mixx

FriendFeed

SlideShare

Yahoo Buzz

MSN

Amazon

Vimeo

WordPerss

Design Float

Bebo

Email

Twitter

StumbleUpon

Skype

YouTube

Google

Netvibes

Apple

Last.fm

Viddler

Blogger

Deviant Art

Squidoo

Retweet

Digg

Technorati

LinkedIn

Google Talk

AOL

MobileMe

Mister Wong

Virb

Posterous

Design Bump

Share This

Delicious

Facebook

Slash Dot

Reddit

Newsvine

Yahoo

Microsoft

App Store

Qik

Tumblr

Behance

Friendster

RSS

Flickr

MySpace

Mixx

FriendFeed

SlideShare

Yahoo Buzz

MSN

Amazon

Vimeo

WordPerss

Design Float

Bebo

Email

Twitter

StumbleUpon

Skype

YouTube

Google

Netvibes

Apple

Last.fm

Viddler

Blogger

Deviant Art

Squidoo

Retweet

Digg

Technorati

LinkedIn

Google Talk

AOL

MobileMe

Mister Wong

Virb

Posterous

Design Bump

Share This

Delicious

Facebook

Slash Dot

Reddit

Newsvine

Yahoo

Microsoft

App Store

Qik

Tumblr

Behance

Friendster

RSS

Flickr

MySpace

Mixx

FriendFeed

SlideShare

Yahoo Buzz

MSN

Amazon

Vimeo

WordPerss

Design Float

Bebo

Email

Twitter

StumbleUpon

Skype

YouTube

Google

Netvibes

Apple

Last.fm

Viddler

Blogger

Deviant Art

Squidoo

Retweet

Digg

Technorati

LinkedIn

Google Talk

AOL

MobileMe

Mister Wong

Virb

Posterous

Design Bump

Share This

98 characters remaining How to use it: personally & professionally

PERSONALLY

Connect with: family friends colleagues

Share your: photos videos stories

Stay current on: trends news interests

PROFESSIONALLY

Connect with: current customers new customers other businesses

Share your: specials knowledge stories

Stay current on: trends news interests

113 characters remaining 10 steps to getting started

1 Create personal accounts first

Don’t jump into the pool without getting your feet wet first.

get started

Setup a Facebook profileSetup a Twitter accountCreate a LinkedIn profile

113 characters remaining 10 steps to getting started

2 Follow & listen

Don’t be that awkward person at the cocktail party.

get started

Follow local news sourcesFan/follow your favorite companiesCheck out the celebrities

113 characters remaining 10 steps to getting started

3 Interact

Be a rookie.

get started

Message your friendsUpload videos & photosAsk questions

113 characters remaining 10 steps to getting started

4 Research

Know the groundrules.

get started

Check out MashableInvestigate tools & servicesFind out where your audience is

113 characters remaining 10 steps to getting started

5 Develop a strategy

Establish a gameplan.

get started

Determine your business objectivesIntegrate social media into your mixCreate promotion strategies

113 characters remaining 10 steps to getting started

6 Create professional accounts

Let’s get this party started.

get started

Setup a Facebook Page (or group)Setup a Twitter accountSetup a LinkedIn group

113 characters remaining 10 steps to getting started

7 Follow & listen

Keep your enemies as close as your friends.

get started

Follow your customersFollow your competitionConnect with B2B opportunities

113 characters remaining 10 steps to getting started

8 Be part of the conversation

Social media isn’t about controlling the conversation...it’s about sharing it.

get started

Position yourself as an expertOffer incentives, discounts & couponsRespond timely & truthfully

113 characters remaining 10 steps to getting started

9 Measure

It’s worth your time.

get started

Track your friends & followersUse shortened URLsTrack promotions

113 characters remaining 10 steps to getting started

10 Stay on the edge

Don’t get left behind.

get started

Read up on social media trendsVisit Mashable oftenAttend presentations

122 characters remaining How to use Twitter

121 characters remaining How to use Facebook

121 characters remaining How to use LinkedIn

116 characters remaining 20 Simple Marketing Tips

131 characters remaining Resources

Please see the handout.

Lance Kissler

lkissler@gmail.comlinkedin.com/in/lkisslertwitter.com/someprtips

someprtips.wordpress.com

130 characters remaining Thank you.