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Social Media
for Professional
Development
A.J. Kleinheksel, PhD, MEd, CHSE
Educational Researcher
Educational Innovation Institute
@AJKleinhex
https://www.linkedin.com/in/ajkleinheksel
#SoMeforPD
Learning Objectives
1. Identify the major social media platforms relevant for
professional development
2. Locate professional communities on social media
platforms
3. Define standards and expectations of professional
behavior in social media
4. Describe best practices to maximize the impact of
social media activity
Get on Twitter!
#SoMeforPD
Social Media Platforms
Social Media Perceptions
✓Check In
Which social media platforms do
you use regularly?
Which of your social media
accounts are dormant?
#SoMeforPD
Using an Existing Account
Pros
Existing connections
• Authority
Get started quickly
• Building a presence
Cons
Existing connections
• Wrong audience
Unprofessional content
• Clean up history
Personal Learning Network (PLN)
Learn what you want, when you want, from whom you want.
“A PLN… uses social media and technology to collect,
communicate, collaborate, and create with connected
colleagues anywhere at any time. Participating educators,
worldwide, make requests and share resources.”
Whitby, T. (2013, November 18). How do I get a PLN? Retrieved from https://www.edutopia.org/blog/how-do-i-get-a-pln-tom-whitby
Points of Entry to a PLN
Groups
Events
Individuals
Broad Community
Wider Discipline
Field of Interest
Local Network
Locating Professional Communities
Groups
• Listserv
• Forum
• Facebook Group
• LinkedIn Group
✓Check In
What value do you seek in
professional communities?
How do you contribute value to
professional communities?
#SoMeforPD
Participating in Professional Events
Activities and Conference
• Facebook Events
• Twitter Chats
• Conference hashtags on Twitter
• LinkedIn posts about attendance
✓Check In
Who has participated in a
conference backchannel?
What has prevented you from
participating?
#SoMeforPD
Finding Like-Minded Individuals
Personal accounts
• Targeted search
• Chats
• Conference backchannels
• Recommendations from the platform
Contributing to the Conversation
• Social media takes time
• Be intentional about how much you will invest
• Decide what matters to you
• What do you have to contribute?
• What do you want to learn?
Finding Your Voice
• Know your audience
• LinkedIn is a networking social
• Twitter is drinks after work
• Facebook is a girl’s / boy’s night out
• Don’t be a billboard!
• Engage with others
• Add your unique perspective
• Take smart risks
Augusta University Voice
Fun, witty, youthful, enthusiastic, and authentic
“We are achievement-oriented but never boastful. We are friendly and open-minded. We are smart but not arrogant. We have a sense of humor and use it tactfully. We communicate our messages with a positive attitude. We are genuine, honest and transparent with the information we share. We love learning about our community, their opinions and experiences. We ask questions and aren't afraid of feedback. We are unique. We vary our voice and tone to each audience with our values in mind.”
augusta.edu/dcm/social
Professional Standards
• Tone
• Self-promoting > bragging
• Self-deprecating > snarky
» You lose context in text
• Conversation > Soap box
• Style
• Grammar is platform-specific
» e.g., omitting the “I” at the beginning of a tweet (“Heard a great talk on #MedEd!”)
✓Check In
How do you hope people will
describe your social media voice?
#SoMeforPD
Maximize Your Impact
Schedule Your Posts
• Wednesday at 12pm, & 5-6pm
• Monday – Friday from 12-3pm, & 5pm
• Tuesday from 10-11am
• Tuesday, Wednesday, & Thursday from 7:30-8:30am, 12pm, & 5-6pm
• Saturday & Sunday from 12-1pm
• Wednesday at 3pm
• Thursday & Friday from 1-4pm
TweetDeck
Maximize Your Impact
Use Hashtags on Twitter
• Search for what’s been used before
• Be wary of overuse, which can be seen as clutter
Tag Users
• Give them credit for their work
• Don’t spam
Share others’ content
• Retweet
• Add a comment
Add Images
• Don’t forget GIFs!
Maximize the Value
1. Establish your presence
a) Find your voice
b) Post content
2. Cultivate your PLN
a) Join all the relevant groups
b) Participate in events
c) Follow new users and follow-back
3. Reduce the noise
a) Hide/mute sources of information that isn’t useful
b) Unfollow if it’s the only option
c) Use Lists on Twitter to highlight what you prioritize
✓Check In
Which of these strategies do you
think you’ll try out yourself?
What still seems abstract?
What questions do you still have?
#SoMeforPD
References
Donelan, H. (2016). Social media for professional development and networking opportunities in academia. Journal of Further and Higher Education, 40(5), 706-729.
Ellering, N. (2017, October 16). What 20 studies say about the best times to post on social media. Retrieved from https://coschedule.com/blog/best-times-to-post-on-social-media/
Kellogg, K. (2015, September 27). Five ways to use social media for professional development. Retrieved from http://www.simplek12.com/social-media/5-ways-to-use-social-media-for-professional-development/
McLoughlin, C. (2016, October). Social Media for Networking and Participatory Professional Learning. In 2nd International conference on higher education advances (HEAD '16) (pp. 461-472). Editorial Universitat Politècnica de València.
Manca, S., & Ranieri, M. (2017). Networked scholarship and motivations for social media use in scholarly communication. The International Review of Research in Open and Distributed Learning, 18(2).
Samuel, A. (2016, August 4). Using social media to build professional skills. Retrieved from https://hbr.org/2016/08/using-social-media-to-build-professional-skills
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