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THE SOCIAL CHURCH:CHURCH PAST
EPISCOPAL COMMUNICATORS
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
SOCIAL MEDIA FOR BUSINESS
#EPISCOM
#EPISCOM @JUSTINWISE
#EPISCOM
SOCIAL MEDIA FOR BUSINESS
YOU ARE HERE.
#EPISCOM
My biggest challenge is convincing people in the diocese that they need to keep up with
the times where technology and communications are concerned.
#EPISCOM
Replacing the "known way" with risking and overcoming the
unknown electronic methods of communication. Educating board
members to use 21st century methods of communication.
#EPISCOM
While most parishes do have websites, they are not kept up to date due to the aging population
of their parish.
#EPISCOM
Low resources, high expectations; followed by frustration when
di!cult priority decisions mean I can't support everyone.
#EPISCOM
Combining monitoring systems for all platforms and unpacking key metrics to ensure greatest
impact for audiences.
#EPISCOM
Getting through gate-keepers (dioceses, congregation sta") to
"end users" in the pews.
#EPISCOM
Older congregation with limited computer
knowledge.
#EPISCOM
Knowing how to use social media e"ectively in ministry.
#EPISCOM
Not enough time to learn new skills.
#EPISCOM
One person shop.
#EPISCOM
FAVORITE: Open-ended questions.
#EPISCOM
From the tribe of Issachar, there were 200 leaders of the tribe
with their relatives. All these men understood the signs of the times
and knew the best course for Israel to take.
1 CHRONICLES 13
#EPISCOM
ORAL
EPISCOPAL COMMUNICATORS
BROADCAST
EPISCOPAL COMMUNICATORS
DIGITAL
#EPISCOM
WE ARE HERE.
#EPISCOM
1 IN 5One in every !ve page views happens on
Facebook.com
#EPISCOM
200000000000000
200 trillion text messages sent per day.
#EPISCOM
#EPISCOM
Within a generation or two the world will move from a primarily analog-augmented existence to a
digitally-dependent one.
CYNTHIA WARE DigitalSancutary.org
TECHNOLOGY?
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.TECHNOLOGY
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
EPISCOPAL COMMUNICATORS
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
EPISCOPAL COMMUNICATORS
ANYTHING WHICHEXTENDS OUR
REACH.
#EPISCOM
EPISCOPAL COMMUNICATORS
Technology doesn't move backwards. No society de-
industrializes.
TINA FEYAuthor & Actress
New wine must be poured into new wineskins.
JESUS
QUESTIONS?
THE SOCIAL CHURCH:CHURCH PRESENT
EPISCOPAL COMMUNICATORS
If you preach the gospel in all aspects with the exception of the issues which deal specifically with your time—you are not preaching
the gospel at all.
MARTIN LUTHERTheologian & Beer Drinker
Web Social MediaBlog
Static DynamicDynamic
Information-driven
Relationship-drivenContent-driven
Educate QuestionsStory
Brain VoiceFace
ONLINE PRESENCE MATRIX
© 2013 Justin Wise
NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
Obama wins big
NEW MEDIA VALUE #1:INTERACTIVITY
Looking for a mouse
Obama wins big
Twitter experiment
NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
DVR, Netflix, Hulu
NEW MEDIA VALUE #2:PERSONALIZATION
Jock Rock, Vol. 1
DVR, Netflix, Hulu
Thomas Je"erson Bible
DOESN’T FIT!
TWEET HIM:@MIKEHOUSHOLDER
NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
Smart Watch
NEW MEDIA VALUE #3:UBIQUITY
O-R-E-O
Smart Watch
Google Glass
NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
Black & Yellow
NEW MEDIA VALUE #4:CONNECTEDNESS
Pope’s Got His GrooveBack
Black & Yellow
Digital Detox
The Gospel is transmitted along relational lines.
ALAN HIRSCHAuthor
NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
IN•FORMINGThe ability to be your own self-directed and self-empowered
researcher, editor, and selector of entertainment without having to
watch television or go to the library or the movie theater
IN•FORMINGThe ability to be your own self-directed and self-empowered
researcher, editor, and selector of entertainment without having to
watch television or go to the library or the movie theater
...or to church
NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
Great flattening out
The web is post-bureaucratic structure ... Churches need to be
fervent and flexible communities–participatory and open source
[much like the web].
GARY HAMELWall Street Journal
The Facebook generation does not want to go to a church that feels like a corporation. They want a flexible community that has a
cause. A cause they can organically help create.
GARY HAMELWall Street Journal
CORPORATIONCOMMUNITY
CAUSE
CORPORATIONCOMMUNITY
CAUSE
CORPORATIONCOMMUNITY
CAUSE
NEW MEDIA VALUE #5:SHARING
Dialogue is the newmonologue
Great flattening out
Open-source
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Organizational Big Idea
ORGANIZATIONAL COMMUNICATIONS PYRAMID
Content Marketing Strategy
Website Strategy
Social Media Strategy
QUESTIONS?
@JUSTINWISEJUSTINWISE.NET/EPISCOPAL
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