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An overview of social media basics and takeaways that can be done on Monday to help with reaching consumers more efficiently and effectively.
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ONLINE MARKETING BOOTCAMP:SOCIAL MEDIA
Tyler Tanaka | CIE Digital Labs | @tylertanaka
This is what we do.THIS IS WHAT WE DO
@TylerTanaka
Cie Studios is an interactive entertainment and marketing company. Our mission is to entertain, inform, and empower through compelling experiences. We are digital inventors, creating the next generation of interactive experiences.WE ARE CUSTOM APPLICATION SPECIALISTS:
Our Mission
@TylerTanaka
We’re Not All Born This Way – It Takes Work
@TylerTanaka
Because Of This,
These Have Become Search Engines Too
@TylerTanaka
In 61 words:
“You can buy attention (advertising)”“You can beg for attention from the media (PR)”“You can bug people one at a time to get attention (sales)”“Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.”
David Meerman Scott
Social Media Explained
@TylerTanaka
Today It’s Circular
@TylerTanaka
Forums: Orig. Social Networks
@TylerTanaka
The 10 Big Players
@TylerTanaka
Be As Smart As The Average Bear
@TylerTanaka
@TylerTanaka
Stop Worrying About LIKES
Start Focusing On Total EngagementLIKE | COMMENTS | SHARES
@TylerTanaka
Relocate Your Marketing
@TylerTanaka
Get Creative
@TylerTanaka
Images, Pics & Photos
16,881
@TylerTanaka
Images, Pics & Photos
35,152
@TylerTanaka
Images, Pics & Photos
17,029
@TylerTanaka
Try It, You’ll Like It
Make sure that you
experiment with al your
copy and images with
traditional Facebook ads.
You never know what
combination will perform
best. Try them all.
@TylerTanaka
@TylerTanaka
It’s A Serious Tool, Seriously
@TylerTanaka
#SocialDoesWork
@TylerTanaka
Not Like This #whoops
@TylerTanaka@TylerTanaka
Doing It Right #yoquierotacobell
@TylerTanaka
Engage Authentically #beyourself
@TylerTanaka
#customerservice
@TylerTanaka
@TylerTanaka
@TylerTanaka
@TylerTanaka
@TylerTanaka
Cue Imperial March
@TylerTanaka
A New Alliance Forms
@TylerTanaka
EdgeRank :The Evil Robot
@TylerTanaka
Zuck, You’re Killing Me Bro!
@TylerTanaka
@TylerTanaka
September spike, NOT last week Last weeks drastic decline in reach
Steady increase in fans, ramping up to Stratos jump
@TylerTanaka
What Goes Around...
@TylerTanaka
@TylerTanaka
The More They Stay The Same
@TylerTanaka
Takeaways For Monday
1. What your customers say about you matters.
2. Online reviews and recommendations turn into sales
3. Don’t slack on customer service. Everything is socially
amplified today
4. Earn their permission and you are one step nearer to closing a
sale
5. They ask, you answer. Listen and then respond quickly and
honestly
6. Don’t bail on fans, followers and readers. Stick with it, stay the
course
@TylerTanaka
Source: Fast Company
http://www.mediabistro.com/alltwitter/social-media-rules_b27799
36 Rules To Live By
@TylerTanaka
What’s Next?
@TylerTanaka
For A Pain Free Future Focus On
Mobile - Local - RealTime - Social
Tyler Tanakatyler@ciedigital.com
Chairman, SEMA Street Performance CouncilTwitter/LinkedIn: @tylertanaka
@TylerTanaka
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