Social Media as a Fundraising Tool

Social Media as a Fundraising Tool

Why use Social Media?

• Utilize your network• Make new friends• Anywhere/anytime• Develop a sense of urgency

How to get started

• Consider using CAUSES if your network is weak

• Need your network in place– Website– Facebook– Twitter– LinkedIn– Email distribution

Why are you fundraising?

• Special project• General needs• Person• Infrastructure

Considerations

• How long will your campaign last?• When will you get your funds?• What is your target amount? Do you have a

target?• How likely that you will achieve your target?• Are you essentially “selling” an object?• Do you have an army/tribe?

Timeline

• Select fundraising platform• Develop your campaign tools – message,

video, print, backer rewards etc• Integrate campaign with other initiatives• Consider time of year and competing priorities

Platforms We Have Used

• Gofundme• Kickstarter• Crowdrise• Indiegogo

Many Others• Causes• Donate Now/Network for Good• DonorsChoose• FirstGiving• Givezooks• Help Attack!• Jumo• JustGive• Razoo• SocialVibe• Sparked• Fundly• Chipin• SpotUS• Start Some Good• RocketHub• SonicAngel• Appbackr• ……..