Social media and teen engagement webinar

Welcome to Teen Engagementand Social Media! Before we get started...• Visuals are happening on your computer, but

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the chat! Tell us where you're from, what you do, what you're curious about today...

Hello! We are...

Facilitator: Micol Zimmerman BurkemanCommunal Education NetworkerThe Jewish Education Project

Facilitator: Sara Shapiro-PlevanRimonim Consulting

Presenter: Miriam BrosseauAssociate Director of Network Initiatives, The Jewish Education Project and Darim Online/See3

Why Social Media?

9/10Teens text an average of 3400

times a month

American online teens are on Facebook

#SM makes teens feel more outgoing, confident, popular, and sympathetic to others.

Why Social Media? Because Our Teens...

1. Are smart2. Are active3. Are producers, not just consumers4. Choose what they value5. Can be many different identities all

the time

Source: David Bryfman, Darim Online webinar, Sept. 2011

It's not social media. It's just life.

Case Studies

1. Lindsay POWTY Ganci - Engaging with Personality

2. Gateways and Tents - The Power of "Face Time"

3. iStalk - Putting Peer Pressure to Work

Building & Strengthening Relationships with the Help of Social Media

Lindsay GanciCoordinator of Youth

Engagement

The Community Synagogue160 Middle Neck Road, Port

Washington, NY 11050

Lganci@commsyn.org516.883.3144 ext. 330

@LEPGanci

Event promotion though social media

Event promotion though social media

Spreading the word with social media

• A simple “Shabbat Shalom” wish to my Facebook friends goes a long way!

• I often intentionally convey multiple messages in a single post.

Strengthening relationships with the help of social media

Strengthening relationships with the help of social media

“Tagging” teens builds awareness and invites them into the conversation

Strengthening relationships with the help of social media

Who doesn’t love a good “shout out”??

Engaging parents with social media

Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!

Q: Who is “Lindsay ‘POWTY’ Ganci”? A: ME!

Case Studies

1. Lindsay POWTY Ganci - Engaging with Personality

2. Gateways and Tents - The Power of "Face Time"

3. iStalk - Putting Peer Pressure to Work

Gateways and Tents – The Power of "Face Time"

"When we visit the US, we have a home. When you visit Israel, you have a home. That is our relationship."

-Yoav, Israeli teen

Gateways and Tents – The Power of "Face Time"

"Even though we're miles apart, now that these bonds have been made, I feel as connected with my new friends now as when they were sitting next to me." -Hannah, 11th grade

Lessons• The quality of the tech

is crucial• Cross-channel

engagement - use a combination of tools

• Social media is not a replacement for in-person contact, it augments/enhances

• Test! Practice! Prepare your teens!

Case Studies

1. Lindsay POWTY Ganci - Engaging with Personality

2. Gateways and Tents - The Power of "Face Time"

3. iStalk - Putting Peer Pressure to Work

Putting Peer Pressure to Work: iStalk

The Lesson?

Listen, Engage, Measure, Adapt

...and repeat.

Before You Post... What's Your POST?

People

Objectives

Strategies

Technologies

Thank You!

Thoughts, questions, comments, kvetches, kvells?

Thanks, and keep in touch!mbrosseau@jewishedproject.org

@miriamjayne