Social Media 101 The Business Case 4 Social Media Randy Schrum 10 26 2010

WelcomeWe will begin

shortly…

Social Media has changed our world. Educate, Engage, Expand!

SM101: THE BUSINESS CASE FOR SOCIAL MEDIA

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Social Media Training Inc. – Confidential & Proprietary

Moderator:Rick Diamond, PresidentSocial Media Training, Inc.

Social Media Training, Inc.

is dedicated to delivering training for every level of user.

We have tapped the best social media professionals to teach our courses.

And whether you’re just filling out your first profile on LinkedIn or need to run

a full brand campaign on Facebook, we deliver immediate results.

Guaranteed.

Social Media Training, Inc.

provides courses to

enhance your knowledge & help you get better results

faster

EDUCATE: Curriculum

• SM101 The Business Case for Social Media

• SM201 Social Media Intensive

• SM301 Social Media-Expert level

• SM400 & 500

• One-on-One Training

• Onsite Training for Groups, Leadership Teams

Head of Faculty: Randy SchrumToday’s Presenter

• CEO of My Corporate Media: Global social media planning and execution firm

• In Top 50 of 80 million on LinkedIn

• Over 91,000 followers on Twitter

• Thousands of fans & friends on Facebook

• SMM expert with proprietary solutions

Social Media Defined

Social Media is a type of online media that expedites conversation as opposed to traditional media, which delivers content but doesn't allow readers/viewers/listeners to participate in the creation or development of the content.

"Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online."

Why Is Social Media Important?

550 Million Active Facebook UsersHeading to 1 BILLION

Source: Tech HeraldPhoto Credit: Oversocialized

200+ Million

The number of blogs on the Internet.

Source: Jess3

86 Million Tweets per Day

Photo Credit: Rosaura Ochoa Source: Mashable

2 Billion Videos Are Streamed Each Day On YouTubePhoto Credit: jonsson Source: Techcrunch

9 out of 10Buyers say that when they are ready to buy, they will find you

people conduct more than 6

searches a day

Will they find you OR

Will they find your competition first?

93% of B2B Buyers use Search Engines to

begin the buying process

Twitter averages 50 Million status updates per day

41% of business owners say that

Twitter delivers great value to their

business

60 Million Status Updates happen on Facebook Daily

40% of Facebookusers become Fans

or Followers of Brands and Services

sources: http://youtube.com/mycorporatemedia

Why Care About Social Media?

• It allows us to identify new qualified prospects

• It allows us to create inbound lead generation, where the prospect “Finds You”

• It allows us to bypass the Gatekeeper

Sales, Leads, Brand Awareness, Market Research, Customer

Relations, & Credibility

Social Media Basics: PlatformsSocial Sharing & Voting

• Digg• Tweetme• Reddit• Delicious• Flickr • Daily Booth• Twit Pic

Social Engagement• Communities• Blog Commenting• Mobile Text & Apps • Email• Instant Messenger• Forums & Message Boards• Games

Social Content & Publishing• Websites• Blogs – Wordpress, Blogger• Video Sites - YouTube• Podcasting Sites – iTunes• Article Sites – Ezine.com• Press Releases

Common Social & Professional Networks

• LinkedIn• Facebook• Twitter• Ecademy- In Europe• MySpace- Dying off Social Tracking

• Foursquare• Trip It• Gowalla• Facebook

Social Media: Best Practices

• Transparency

• Be authentic

• Frequency, Consistent

• Clear voice

• Remarkable, valuable content

Social Media Don’ts

• Don’t over commit

• Spam

• Sell all the time

• Don’t be afraid of negative comments

• Don’t leave negative comments sitting out there. Respond immediately

• Don’t violate terms of service

Starter Tips

• #1 LinkedIn for Professionals - must join

• #2 Picture is worth a thousand _ _ _ _ _

• #3 Complete your profile on LinkedIn

• #4 Secure your “Brand Identity” or personal name on LinkedIn, Facebook, Twitter, & YouTube before someone else does. Then learn them later, just secure your brand identity now until your ready.

www.Namechk.com

Ok so we all have heard of Dell, Southwest, Zappos and Blendtec,

making money using Social Media, so …

What about average companies & businesses?

Generating Revenue, Increasing Customer Share, and filling your

pipeline with inbound lead generation

Reducing Cost

Increasing Results

What gets measured, gets results!!Establishing a Clear ROI Path

• Status Update Inquiries

• Direct Message Engagement

• Inquiries from Content Creation

• Blog/Website Traffic Increase

• Overall Online Inquiries Increase

• Community Growth

• URL Tracking of Articles, Content, Status Updates: Best Practices.

• Pipeline Increase

• FINALLY SALES

Along with your personal or company ratios on closing, number of qualified prospects you need in the pipeline, etc.

3 High Level Strategies: Strategy #1

1. Growing Your Connections, Why?: Upload your current database (CSV files*) along with all your business cards you have ever collected. Use some affordable paid services such as OpenNetworker.com to grow your contact base.

*The CSV file is important as some social platforms only allow a certain number of invites per submittal, such as LinkedIn. This will allow you to separate your contacts by each

500 mark and submit them separately to insure they are all invited.

Strategy #2

2. Generating Leads with Status Updates: • Take your top 5 business qualifying/ sales questions you

ask to “cold” prospects and re-phrase them to fit within 100 characters allowing room for a URL.

• Use a web page where: • People can learn more and contact you • And you can drive traffic to by using your status

update. • You can take the URL link and shrink it at Bit.ly in order

to stay within 120 characters, leaving room for 20 more characters…why? Rick will share more on this later.

Strategy #3

3. Growing a Targeted Following on Twitter: I have an entire video series on growing a targeted twitter following. You can access my twitter strategies video ebook at

I sell my book on my personal site for $67 but today it’s freejust for being here! NO Catches- just go download it.

http://socialmediatraininginc.com/101resource

Getting Found on LinkedIn: LinkedIn does not know the difference between Randy & Randall OR Rick & Dick.

So let me show you how to fix that…

Bonus Strategy!

Question and Answer Session

• We’ll cover Social Media 101 Q & A

• Please submit your questions via the webinar platform and we will address as many as we can today.

• Other questions can be posted and answered on our LinkedIn Group:

– Social Media Training Group

questions@socialmediatraininginc.com

Social Media 201: Jump Start Your Social Media Strategy.You will walk away with these tools GUARANTEED.

Learn which Social Media Accounts are Must-Haves and Why

Simple & Effective Profile Completion that Engages Your Prospect

Account Optimization that gets you found by your market

Focused Target Market Engagement that generates results

How to Stay Properly Informed Through All the Noise

Collateral Handout with action steps and success strategies

Exclusive Access to private member group on LinkedIn for Social Media

Training Inc. with Question/ Answers and updated 201 Curriculum

www.socialmediatraininginc.com/register

$297 Value for the 201 TrainingPLUS

Exclusive Access to the Private Members GroupAccess to the Leadership Library a $397 Annual Fee, FREE

$97 One Time

www.socialmediatraininginc.com/register

Social Media 301: 75 Minutes of Advanced Strategy.

Rank Higher & Dominate Market Ownership: Social Media Account Optimization

Developing and executing your social media strategy and plan

Highly Filtered Strategies engaging your Target Market

Status Update Mastery of both message content & URL tracking for perfection

Targeted Growth Strategies Social Media Communities & Followers

Automation Strategies funnel pipeline growth strategies with your target market

Collateral Handout with action steps and success strategies

Exclusive Access to a private member group of Social Media Training Inc. on LinkedIn. with Question/ Answers and updated 301 Curriculum

You will walk away with these tools GUARANTEED.

www.socialmediatraininginc.com/registerpackage

Everything

$217

301 Training for $197, a $397 Value

Plus

201 Training for $97, a $297 Value

PlusAccess to the Private Member Group & Exclusive

Leadership Library

A Total Value of $1,091

Question and Answer Session

• We’ll cover Social Media 101 Q & A

• Please submit your questions via the webinar platform and we will address as many as we can today.

• Other questions can be posted and answered on our LinkedIn Group:

– Social Media Training Group

questions@socialmediatraininginc.com

SOCIAL MEDIA TRAINING, INC.100 CHESTERFIELD BUSINESS PARKWAYSUITE 2000CHESTERFIELD, MO 63005

Social Media has changed our world. Educate, Engage, Expand!

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Thank you for your attendance and participation!

http://socialmediatraininginc.com/101resource