Social Engagement: How ConsumerBell Evolved Social Engagement

CONNECTING COMPANIES AND CONSUMERS DURING RECALLS

Social Engagement and Recalls

Mission and Statement Mission and Vision

THE BIG QUESTION

Consumers and Users Step One: Get Consumers

Getting Fancy

Step Two: Social

Search By Category

Sharing Not Always Caring

Objectives The Goals / Marketplace

Experience Redemptions

Easy Forms

FUTURE Mom bloggers / Video Content

Notifications

Making Safety Easier

Mission Statement

Making Safety Easier

Make product recalls easy and accessible for companies and consumers

Question

Making Safety Easier

How do we make recalls

SEXY?

Step One: Get Consumers

Making Safety Easier

We setup a generic contact page to get users to submit info

Getting Fancy

Making Safety Easier

The fancier our page the lower the conversions.

“You guys work

for Chase!” --crazy consumer

Step Two: Social?

Making Safety Easier

Blogging is fun!!

Searching by Category

Making Safety Easier

January 2011

Sharing Not Always Caring

Making Safety Easier

Not all tweet and share buttons are alike

The Goals

Making Safety Easier

1) Notify Consumers

2) Offer a better

Experience

The Marketplace

Making Safety Easier

The Experience: Redemptions

Making Safety Easier

Easy Forms…

Making Safety Easier

Mom Bloggers: Greatest Enemy

Making Safety Easier

Or powerful weapon

Video Content:

Making Safety Easier

Roundups > Shoutouts > Personal > How To

Video Social

Making Safety Easier

Eventually users make them for you:

How Do We Notify?

Making Safety Easier

Blog

Twitter

Facebook

Tumblr

Pinterest

Email Campaigns

News Widget “MakingSafetyEasier”

Better Experience

Making Safety Easier

Integrations

Mashups

Mobile and Video

Affiliates and partners

Updating an Industry

Balancing Act

Making Safety Easier