Socail Media & Web Site

What is the name of the Game?

Increased Traffic is your PRIZE !

If - you were a hunter what would your prize be?

Hunters – have often used Hounds to assist in the capture of their prize.

Get Business & Keep Business

• Social Media or the Hound’s job is to provide a vast array of communication methods where captivating content can be provided to any number of viewers or followers.

• The captivating content in-turn entices followers to continue their journey. It lead’s them where you want them to go, it...

• The Website or HUNTER’S job is to provide a platform to host content “Who you are & what’s your Product or Service.”

• The Website content presents unique calls to action. The job of a call to action, is to….

Internet Marketing Plan of Action

Blog

• I suggest Wordpress.org

Hosted on the same

server as your

existing web site.

What is a Blog? - Do you Blog?

Todays Blogs look just like websites. The advantage of a BLOG (Web-Log) over a static website, is that it allows the opportunity to speak to & with visitors.

What do you do with a Blog?

•Produce – your own content, Video to PDF white page documents.

•Commentator - communicator / the voice of your product.

•Gather –valuable online book marks and comments about your product.

•Join- other social networks and groups, open conversations.

•Observe-other social media superstars watch what they do.

Social Media

Facebook -

Facebook- (Best Practice)

Use it for online branding; Facebook’s strength lies in it’s ability to convey passion & elicit emotion. Leverage your contacts friends list. “Share the Love” well-planned commentary can excite peripheral clientele as never before.

Make your Fan’s Friends - Your NEW Fans

Be who you are, be transparent… people fall in love with people, not companies & great soulless creatures.

WHY GO SOCIAL?

Facebook-Facts

oReceives More Traffic than Google Each Day.

o500 Million Active Users, 50% Log in Each Day.

o69% of Users are Fans of multiple Business Page

o46 Years of YouTube Video are Viewed Each Day.

oWomen are Likely to Visit Multiple Times per Day.

Twitter-Facts

o280 Million Registered Users

o460,000 New Accounts Created per Day

o1 Billion Tweets per Week

o182% Increase in Twitter Mobile Users in One Year

o75% of Twitter Traffic Comes from Other Collaborating Social Networks

o400 Tweets per Minute Contain a YouTube Link

YouTube-Facts

o490 Million Unique Users Worldwide per Month with 92 Billion Page Views.

oRegular Visitors Spend 15-25 minutes per day.

oAuto Tweets result in approximately 6 new sessions.

oVideo Consumption Across Social Networks Equals 46.2 Years per day.

TripAdvisor-Facts

o50 Million Monthly Visitors from 18 Travel Brands

oHosts 6 Million Candid Photos

oProperties with More Than 20 Photos Get 150% More Engagement.

oVast Majority of Traveler Comments are Positive

o65% of People Surveyed State a Management Response would Sway Travel Decisions

How Valuable - I$- TripAdvisor

http://blog.miraiespana.com/tripadvisor-business-listing-analysis/

TripAdvisor - Business Listing Analysis

TripAdvisor = Reputation Management

If a social media platform is not bringing in business but still carries weight and has value, (Tactic) - utilize it as a tool.

Remember- 65% of People Surveyed Stated

“A management response would sway travel decisions”

In the overall scheme, TripAdvisor provides businesses with a great venue to show off their public relations & customer service skills.

Listen to Your Customers They are the best source for Keywords

• Keywords are search terms, terms of description that a potential customer may use to find you or your type of service.

• Where Do I use Keywords?

• E-mails-Blog Articles - Web Pages - Social Media. … Anywhere that you create content.

Cross Promote Video & Photos • Cross promote all

Videos on Blog- by linking videos from YouTube Channel to Blog.

• Each time you produce a new video or post photos, send a message to fans & followers on Twitter, Linked-In & Facebook.

Over 1000 Views in Under 60 Days

Social Media Goal Setting

2011 Actual Facebook -Likes Insert Present # of Likes

2012 Goal Facebook -Likes Insert Goal #

2011 Actual YouTube Views Insert Present # of Videos viewed

2012 Goal YouTube Views Insert Goal #

2011 Actual Tweets & Followers Insert Present # of T & F

2012 Goal Tweets & Followers Insert Goal #

2011 Actual Blog Followers Insert Present # of Blog Followers

2012 Goal Blog Followers Insert Goal #

2011 Actual E-News Subscribers Insert Present # of Subscribers

2012 Goal E-News Subscribers Insert Goal #

Let’s Get Analytical

Richism- “Analytics are your Web/Social P&L Statement”

• Be sure that your company is using some kind of analytics program on both its web site and its blog. I.e. Google Analytics, Webstats, Urchin.

• Get used to measuring traffic, know what information generates the greatest traffic.

(Feed the visitor more of what they like, keep engaging the visitors.)

Web Analytic’s are your Online

P&L - Statement

Thank You for Your Time

I Invite you to Follow Me

rich@therichestweb.com (865) 242-1700

Download this presentation at http://therichestweb.com/downloads