So – Nike. Cool eh?

On the next few slides you will see a few posters or adverts that have appeared in different countries around the world.

1. What do the posters tell you about Nike?2. How do you feel about Nike now?3. Explain why you will / will not buy Nike

products.

So – Nike. Cool eh?

Nike: Code of Conduct

Nike: Code of Conduct

Nike: Code of Conduct

Pay millions of dollars to sport superstarsto promote their product.

Pay workers in foreign countries $2 perday to make their product.

Charge their workers for their lunch – 27 cents a day. This comes directly outof their pay cheque.

This could be Sun Thyda.

Fill in your copy of the speechbubble.

Aged between 12 & 16

Trade union member

Male

Ambitious Tall Nimble fingersKind Strong hands Slim

Married with a family

A leader Female

Fit Uneducated SociableEducated Single person Currently in debt

Has strong opinions

Independent Aged over 20

Talkative Good team worker Lives locally

The Perfect Sweatshop Worker…

Imagine that you are the owner of a “sweatshop”… You have a new contract for Nike for baseball caps, and have to take on some new staff… What characteristics are you looking for in your staff?Look at the table below… Select the 5 characteristics that would be most important to you, and for each one, explain why it is important.

Benefits Costs (disbenefits)

LEDC Factory Worker

LEDC Industrialist

MEDC Factory Worker

MEDC Importer