Snojam 2009 A Live Green Concert Event @ Bear Mountain Resort

ThepremierSouthernCaliforniaWinterJamSession

March13‐15,2008

MARCH13‐15

SnoJAM2009PREMIERWINTERCONCERTEVENT@BEARMOUNTAINRESORT

Doyouwanttobedown?Snow–Friends‐Music‐Fashion‐Celebrities–Parties

SATURDAYMARCH14THCONCERT

CONFIRMEDARTIST:+RAYJPOTENTIALARTISTS:+RAEKWON(WU‐TANGCLAN)YOUNGJOCK‐SLIMFROM112–BRANDY+REGGAE&INDIEACTS

CELEBRITYLEARNTOSKIPROGRAM

WorldFamousDJ’sThaGoodfella’s&CelebrityGuestwillbebroadcastinglivefromBearMountainResorthostingSnoJamandthe“LearntoSnowboard”program!+Twenty(20)peoplewillbegivensnowboardinglessons+SponsorswillhavelivebroadcastmentionsandsignageintheLearntoboardarea.+VideoRecapoftheparticipantsandsponsors.

THEACTIVEAUDIENCE

TARGETCONSUMER:+PROGRESSIVE/ACTIVE+21‐35YEARS+SOUTHERNCALIFORNIA+HOUSEHOLDINCOME$50K++REACHNEWANDEXISTINGCONSUMERSINTHEIRELEMENT

TAKEOVERTheSPOTS+NORTHWOODSRESORT(56ROOMHOTEL)MARCH13TH–15TH VIPPARTIES,KARAOKE,LODGING,GIVEAWAYS+BEARMOUNTAINRESORTSATURDAYMARCH14THTHROUGHSUNDAYMARCH15TH

LIVEBROADCAST,CONCERT,LEARNTOSKIPROGRAM,KARAOKE

THECAUSECreatingGreenAwarenessinSouthernCalifornia+InternationalEarthDayMarch25th+TheGreenVillageatBearMountainResorts(BoothOpportunities).+GreenPages(mixingthelifestylewithLOHAS)+GreenTips(on‐air,print&webcampaign.)

FACTSHEET

+CreatingGreenAwarenessinSouthernCalifornia+#1SnowboardingPark&winterresortinSouthernCalifornia+Reachingactiveconsumersages21‐35.+PremierWeekendHotelTakeover+SexyCelebrityLearntosnowboardprogramforladies+VIPoffmountainevents+2daysofslopesideevents+1LiveperformanceatBearMountainResort+LiveBroadcast+Pre&PostSnoJamEvents

BEARMOUNTAINRESORTS MUSIC

RADIO DIGITALTVCONTENT

TASTEMAKER

SnoJAM2009+PROJECTGREEN

ELEMENT+MEDIA

WEMOVETHECROWDPREEVENTS:+SNOJAMGIVEAWAYSATRETAIL&TASTEMAKEREVENTSONTHEMOUNTAIN:+LIVECONCERT–FASHION–KARAOKE–STAY&PLAYPACKAGES–NIGHTEVENTSPOSTEVENTS:+POSTEVENTCONCERTST.PATRICKSDAYINLOSANGELES

ThepremierSouthernCaliforniaWinterJamSession

March13‐15,2008

MARCH13‐15

SnoJAM2009+MEASURABLESAFTEREFFECTDetails:+PHOTOANDVIDEORECAP+POSTPARTY3/17FEATURINGSNOJAMARTIST(S)+VIRALRECAPONALLONLINEPARTNERS+THANKYOUMENTIONSON93.5THEBEAT

+6WeekRadiocampaignandLiveBroadcastonatBearMountainResort. Reachingover500,00093.5TheBeatFMlisteners.+4WeekTVCampaigninsideCoffeeBean,JackintheBox,JuiceitUp&Robeks. Reachingover700,000consumersinpopularretaillocations.+8Eblastssentouttodigitalopt‐insocialnetworks:Fusicololgy,going.com,thebeatfm.com,myspace,facebooketc. Reachingover200,000subscribers.+Signage&BoothopportunitiesatBearMountainResortMarch13th‐15th. Dailyexposure:2000peopleperday.+ConcertonthemountainfeaturingahitrecordingartistSaturday3/14/09. Estimatedattendance:3500+Signageandpop‐upstoreopportunities@TheBlockHotel+Karaoke/comedypartyatBearMountainLodge&TheBlockHotel+Drivetraffictoretaillocationswithlifttickets&stayandplaypackages.

MEASURABLES