SNA Marketing Programs and...

WELCOME!

facebook.com/SchoolNutritionAssociation @schoollunch

Check your audio connection to be sure your speakers are on and the volume is up.

Archive recording, presentation slides, resources, and CEU form are available at:

www.schoolnutrition.org/webinars

Increase Participation this School Year: Tips to Promote Your Program

Tuesday, August 26, 2014

Speakers: o Emily Mannel, Marketing Specialist, SNA o Ginian Grayes, Nutrition Marketing & Communications,

Hillsborough County Public Schools

Questions + Answers

• Type your questions into the “Question” box at any time during the webinar.

• Questions will be addressed during the webinar and at the end as time allows.

SNA Marketing Programs and Resources

Emily Mannel Marketing Specialist, SNA emannel@schoolnutrition.org

Why spend time on marketing?

Increase student participation

Restaurants do it – why shouldn’t you? View students as customers

Reach parents to show them how much school lunch has changed since they were kids!

Celebrations are fun for students and staff, too

National School Lunch Week

Why re-invent the wheel?

Ideas, fun artwork, templates, and tips already created and

available at www.schoolnutrition.org/NSLW

October 13-17, 2014

Made possible by:

Celebration Example

Irvington, KY schools

Fiesta/Southwest

Northeast region

NSLW: Hold the presses!

SEAFORD – Tours of kitchen facilities were among the activities associated with Seaford’s celebration of National School Lunch Week.

RCPS will have guest servers at the schools today, …city and county leaders, state representatives…will serve alongside school food employees.

Schools celebrate School Lunch Week

National School Breakfast Week

Made possible by:

March 2-6, 2015

www.schoolnutrition.org/NSBW

Celebration Example

Attala County, MS

• Breakfast and a movie – “Back to the Future”

• Breakfast poster contest for kids • ‘Fifties Friday’ – Rock Around the

Clock • Menu items renamed – Stopwatch Sausage Biscuit, Half-Past Eggs

NSBW Media Coverage

Newton schools put the spotlight on breakfast

School Lunch Hero Day

May 1,2015!

Celebration ideas and resources: www.schoolnutrition.org/HeroDay

Keys to Excellence

Evaluate your program’s strengths and areas for improvement

Compare your performance with other districts Prepare for the 3 year administrative review process Instantly download customized charts about your program’s performance for presentations

www.schoolnutrition.org/KEYS

Keys to Excellence

Market your success!

Share results with administrators/your school board

Score 90% or higher? Request a personalized certificate! (Email Emily at

emannel@schoolnutrition.org)

Brag a little!

STEPS Challenge

Made possible by:

www.schoolnutrition.org/STEPS

SNA Resources

Reach media, parents, administrators, and elected officials with:

Media relations tools

Cafeteria Site Visit 101

Administrator brochure

Handouts for parents

www.schoolnutrition.org/PR

SNA Resources

Customizable

parents’ brochure

A brand new

resource!

www.schoolnutrition.org/research

NSLP/NSBP Participation Tracker

TrendSETS

www.schoolnutrition.org/research

Share your stories and events!

Why bother?

Over 75% of American moms use Facebook!* Embarrassing for students – good for you!

Social media use accounts for 25% of all the time U.S. adults spend online*

*Source: Nielson

“But I don’t have anything interesting to share”

Not true!

Recipes from

your cafeteria re-sized for home

Awards your nutrition

program has received

Lunch and

breakfast menus

Tray shots of meals you serve

Special events and celebration

photos

News articles about kids

and nutrition

Taste Tests

Facebook

Bread & Butter of the social media world

Should be your go-to platform to reach parents

Visual – images are key!

Facebook example – lunch tray

Great comments from parents

St. Paul Public Schools, MN

Facebook example – lunch tray

Facebook example - event

Cypress Fairbanks ISD

Facebook example – share your story

School City of Hobart, IN

Facebook example – brag a little

Portland Public Schools, OR

Social Media

www.facebook.com/SchoolNutritionAssociation

@SchoolLunch

Members-only group: School Nutrition Association

Channel: SchoolNutrition

www.facebook.com/TrayTalk (send parents here!)

Innovative Marketing in Hillsborough County

Ginain Grayes Nutrition Marketing & Communications Hillsborough County Public Schools

HCPS Overview

8th largest feeding program in the country

135 million dollar self-supported business that is financially solvent

61% economically needy

215 self-op Kitchens; 2 Production Kitchens; total of 232 sites receive meal service

Over 250,000 meals served daily

Breakfast free for all students!

Partnerships

National School Lunch Week

Promotions

National School Breakfast Week

Promotions

Lunch Madness 2014

• All Salad Bar Schools

• GOAL: Increase average

daily participation and get

students excited for March

Madness with Tyson beef

sandwiches in flavors students

love.

Promotions

Lunch Madness 2014

School Kitchen Tours

Cook It Up!

Cook It Up!

Cook It Up!

Cook It Up!

Ayushi’s Shredded Turkey

Wrap

Cook It Up!

Learn more on YouTube:

HCPS Video Channel

Fresh Flavors Food Expo

Over 200 students are invited to be official

taste testers!

Taste testers rate items

on iPads – providing

real-time feedback!

SNS Bookmark Contest

Community Events & Outreach

Back To School Bash

Children’s Gasparilla

Parade

Noon Year’s Eve @ Lowry

Park Zoo

Parent University

“Staying Connected to the Community”

Get Social

Increase social media presence

Use as a promotional tool

More resources

www.schoolnutrition.org/PR

More resources

Check out ‘Resources & Research

More resources

Photos on Flickr! www.flickr.com/SchoolNutrition

Questions + Answers

• Type your questions into the “Question” box at any time during the webinar.

• Questions will be addressed during the webinar and at the end as time allows.

THANK YOU!