Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards

Smoking

Health Psychology

1950s Ads

Types of Advertising

• TV, Radio

• Magazines, Newspapers

• Billboards

Who Smokes?

• Adults in U.S.:– __% smoke– __% former smokers– 50% never smoked

Gender & Smoking

• 1965: gender gap- 51% men __% women

• 1996: Age Male % Female %18-24 28.8 22.925-34 30.2 27.335-44 32.0 27.445-64 29.2 23.0

Government Action

• 1965- Surgeon general's warnings on all packages

• 1971- broadcast advertising banned• 1990- smoking banned on buses & domestic

flights • 1994- Mississippi filed 1st of state lawsuits

for smokers' Medicaid bills• 1998- Cigarette industry: $_________ to

state gov.s

State Action

• US Taxes:– Federal: 39¢ per pack– ________________– __________________________________________

• Other countries:– __________________– __________________– __________________– __________________

• Smoking in Alabama

Anti-Smoking Ads

Smoking & Movies

• Movie heroes _________________ smoke than in real life

• US youngsters: ___ movies/wk• __ smoking episodes each• Teens: favorite star smokes,

_____________________• ________ show tobacco use, including PG or

PG-13

Preparing to Quit

1. Know why you want to quit

2. Set a quit date within the next 2 weeks

3. Avoid smoking in your regular places

4. Assemble a "quitting team"

5. Stock up on smoking substitutes

6. Figure out how to say no

7. Draw up a reward schedule

Quitting

1. Check out nicotine replacement therapy

2. Throw out all smoking materials

3. Stop smoking completely

4. Drink decaffeinated beverages

5. Avoid drinking alcohol

6. Stay away from smokers/smoking

7. Use relaxation techniques

8. Don't worry about weight gain