Smoking Cessation TVC’s Campaign...WHO WILL WIN THE FIGHT? DATE: 31ST MAY 2019 WORLD NO TOBACCO...

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Smoking CessationTVC’s Campaign

What’s your smoke free story?

Katherine West Health Board

KWHB• Lajamanu – 558km• Kalkaringi – 462km• Daguragu – 471km• Nitjpurru – 417km• Yarralin – 383km• Lingara – 410 km• Timber Creek – 288km• Bulla - 350km• Amanbidji – 450km

Background• Sense of ownership and relatability • Increase reach• TIS National Performance Indicators 1, 3 & 5

Project Plan - 2017• Stage 1 – Finalise scripts for 8x TVC• Stage 2 – Community consultation & scouting

participation • Stage 3 – TVC Shooting

Project Plan - 2018• Stage 4 – Edit and community feedback on

concept • Stage 5 – Approval 8x TVC

Project Plan 2019• Stage 6 – Broadcast Preparation

• Stage 7 – NITV & Imparja 12 months & KWHB social media handles

@KatherineWestHealthBoard

https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjUiuyk85bgAhUIfCsKHTH3COkQjRx6BAgBEAU&url=https://www.facebook.com/&psig=AOvVaw0Q5VRoBxFB0oQHk66zb4pe&ust=1548985629925807
https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwip89O985bgAhXFXCsKHRLNA0IQjRx6BAgBEAU&url=https://en.wikipedia.org/wiki/Facebook_like_button&psig=AOvVaw3ISJdockiIuEH72e9x9beQ&ust=1548985679648086
https://www.google.com.au/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwjEoa6b9JbgAhVFX30KHYJeAPsQjRx6BAgBEAU&url=https://the1a.org/shows/2018-03-29/we-need-to-talk-about-youtube&psig=AOvVaw2uorNWXoayviNmrF0lboK8&ust=1548985875357048

The Launch Date…..

Community Launch Night

Project Plan 2019/2020• Stage 8 – Evaluation

Strengths & Challenges

Breathe Easy

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