SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user •...

SpeakerCarol L. MorganMIRM, CAPS, CSPPresidentDenim Marketing

Marketing, Public Relations and Social Media Strategist and Consultant

Your Foundation

•Website•Brand•Content

Website

•Design•Functional•Content

Brand

•Company History / Story•Logo•Consistency

Content

•Words• Images•Graphics

Your Content Calendar

• New Products & Services• Events & Sponsorships• Awards• Promotions• Trends• Staff/Buyers/Partners

Increase Your Traffic

• Social Media• Public Relations• Blogging• Reputation Management• Advertising• Promotions• Email Marketing

Create Your AudienceStaff

Influencers

Happy Customers

Prospects

Create Instant Value

• Give knowledge• Early opportunities• Gain Trust• Grow Following

Define Your Goals

• Interaction & Engagement• Transparency & Authenticity• Brand Awareness• Increase Website Traffic• Better SERP Results• Reputation Management• Increase Leads

Plans & Strategies

• Posting• Contests• Promotions• Ads• Videos

Measuring Success

• Google Analytics• SM tools (Sprout)• Native Sites

Your Syndication Hub – Blog• Provides Authenticity• Syndicates Content• Sends Traffic Back• Huge SEO Value• Keywords• Additional pages

Blog

Starting Conversations for Sales Success

• Facebook• Twitter• Instagram

• Pinterest• Houzz• YouTube

• SnapChat• Linked In• Google+

Visuals

• Interactive• Photos• Videos• Graphics

Facebook

• Billboard• Tabs• Facebook Live• iMovies• Advertising

Twitter

• Timeline• Retweet• #hashtags• Pin a tweet• Images• Video

Google+ & Google My Business• Verified• Reviews• Post Blogs

LinkedIn

• Cover Image• Company updates• Showcase pages• Multiple photos• Share blogs

Pinterest

• Board Strategy• Rotating Showcase• Videos• Blogs• Pins link to website

Houzz

• Register as a Pro• Share Ideabooks• Houzz badge• Get reviews

Instagram

• Frequency• Follow others• #Hashtags• Contests

SnapChat• Custom Snapcode• Create a Snap Story• Add to it daily• Save it & Post Elsewhere• Add 10 sec video

YouTube

• Branding• CTAs in videos• Videos shared to

other places• Variety of content

What’s Next• Blurring lines between internet user and social media user• Mobile everything• Wearable technology• Forget writing it down – video and voice• Growth of video • User generated content• Virtual reality• Visuals and Images• Social media marketing

Contact Information

Denim Marketingwww.DenimMarketing.com@DenimMarketing

Carol Morgan, MIRM, CAPS, CSP770-383-3360 x20carol@DenimMarketing.com