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Local Cause Marketing:In the Crosshairs of SM & Mobile
Presented ByJoe Waters
Thursday, December 16, 2010
What is Cause Marketing?
A partnership between a nonprofit and
a for-profit for mutual profit
Our Focus: Point-of-Sale
LBS Helps Us Connect
QR Codes Deepen the Experience
The Groupon Effect
More social
More personalization
More couponing
Humans Rule
81% of shoppers said they prefer point of sale
70% of Americans said they are more likely to make a donation if an employee recommends it
Source: Cone 2010 Cause Evolution Study
Q & A
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