Smart Ski Goggles - itb-convention.com · Smart Ski Goggles ITB Berlin, March 6th 2015, Gerald...

Smart Ski Goggles

ITB Berlin, March 6th 2015, Gerald Binder

Thema

evolaris next level GmbH

Wie aus angewandter Forschung Innovationen für den Tourismus entstehen

How applied research leads to innovations for the tourism industry

› Umbrella brand for our apps for

ski goggles with integrated

displays

› Based on a large research

project in the winter 2013/14

› First market-ready

implementation for Ski amadé

in the winter of 2014/15

Smart Ski Goggles

Overview

More info: http://www.evolaris.net/product/smartskigoggles

› EU funded within the „Experimedia“ project (FP 7)

› Project runtime: October 2013 - May 2014

› Venue partner: Schladming 2030 (Austria)

› Further partners: Planai-Hochwurzen Bergbahnen, Schladming-Dachstein, Skidata, blue tomato, Ski amadé

Smart Ski Goggles

Research project

› Built-in Micro display (428 x 240 px)

› Accelerometer, gyroscope, magnetometer

› USB, Bluetooth, WLAN

› GPS antenna

› Remote Control

› Android OS

› „Recon inside“

Smart Ski Goggles

The hardware: Freely available ski goggles

Image source: evolaris

Smart Ski Goggles

Methodology | Co-creation approach

1 2

3 4

Co-creation step

Focus groups

Representative online survey

Testrun 1 Usability

Testrun 2 User Experience

Smart Ski Goggles

Focus Groups | Impressions

Image source: evolaris

9,9

16,0

19,9

21,5

28,8

30,1

30,4

35,1

39,0

39,3

47,9

50,5

61,5

0 20 40 60 80 100

Soziale Netze

Benachrichtigungen

Hüttenang.

Allg. Info.

Distanz

Wetter

Puls

Pisten Info.

Pistenauslastung

Geschwindigkeit

Liftwartezeit

Navigation

Warnung

Angaben in % der Befragten

While skiing

61,8

60,2

40,3

34,0

30,4

23,0

52,9

27,2

25,9

35,3

25,4

25,1

15,7

0 20 40 60 80 100

Soziale Netze

Benachrichtigungen

Hüttenang.

Allg. Info.

Distanz

Wetter

Puls

Pisten Info.

Pistenauslastung

Geschwindigkeit

Liftwartezeit

Navigation

Warnung

Not interesting

29,8

27,0

42,9

49,0

48,2

56,8

22,8

48,4

43,7

32,2

37,2

31,9

42,4

0 20 40 60 80 100

Soziale Netze

Benachrichtigungen

Hüttenang.

Allg. Info.

Distanz

Wetter

Puls

Pisten Info.

Pistenauslastung

Geschwindigkeit

Liftwartezeit

Navigation

Warnung

During Break In %, Multiple answers allowed In %, Multiple answers allowed In %, Multiple answers allowed

Warning

Navigation

Lift Waiting

Time

Speed

Slope Load

Slope Info

Pulse

Weather

Distance

Gen. Info

Hospitality

Notifications

Social

Networks

Smart Ski Goggles

Online survey

Source: evolaris

› Navigation on the slopes

› Waiting time at the lifts

› Weather information + forecast

› Hospitality information

› Status of lifts and pists

› Live information about events

› Social Media integration

› Games, Gamification

› …

Smart Ski Goggles

Possible features

* Can be

enhanced by

further

features

› Color indication for waiting time

› Calculated by image analysis and turnstile usage

Smart Ski Goggles

Lift waiting time

Image source: evolaris

› Turn-by-turn navigation

› From POI to POI

› Lifts, pists, huts, …

Smart Ski Goggles

Navigation

Image source: evolaris

› Events

› Special offers by huts

› Weather warnings

› Closed lifts and pists

› …

Smart Ski Goggles

Notifications

Image source: evolaris

› Current weather

› Hourly and daily forecasts

Smart Ski Goggles

Weather

Image source: evolaris

› Basic information

› Photos

› Menu

› Navigation to hut

Smart Ski Goggles

Information about huts

Image source: evolaris

Smart Ski Goggles

Development of business model scenarios

Source: Osterwalder/Pigneur

› State-of-the-art digital service for guests

› Target group with affitity to technology can be reached

› Innovative and destination-oriented USP

› (Existing) data can be re-used via different channels

› Substantial media impact

Smart Ski Goggles

Advantages for ski resorts

› Free app including all ski resorts in Ski amadé

› Ski goggle rental via sports retailers

› Since December 2014

Dissemination

Smart Ski Goggles @ Ski amadé

Image source: Ski amadé

Smart Ski Goggles @ Ski amadé

Image source: evolaris

Smart Ski Goggles

Future features

What are

your ideas?

@skaragerald

enabling mobile innovation

WEARABLES IN TOURISM WHAT‘S NEXT?

Enhanced User

Experience

Activity Tracking

Consumer Wearables

Two central motivations for using wearables

Smartwatches

The Apple Watch will push the smartwatch market forward

Image source: Apple

Recon Jet

Sunglasses with display and camera

Image source: Recon Instruments

› Standard: Touch sensor and two buttons on the goggles

› Optional: Remote control on the wrist

› Potentially: Voice control, smartwatch

Recon Jet

Interaction concept

Remote Control

Image source: evolaris

› Field of view, resolution, refresh rate

› Form factor (style) and weight

› Data security and privacy › Personalisation

› Social acceptance

› Battery life

› Price

Smart Glasses

User Experience (UX) factors for smart glasses

Image source: Daily Mail

› POI information (on the mountain, in the city, …)

› Navigation (Trails, walks , …)

› Potential users

› Guests

› Sportspersons

› Staff members

› Integration

› Smartphone

› Heart rate monitor

› Smartwatch

Recon Jet

Potential applications in the tourism industry

Wearables

Future applications

What are

your ideas?

@skaragerald

enabling mobile innovation

Dr. Gerald Binder

evolaris next level GmbH Hugo-Wolf-Gasse 8-8A, A-8010 Graz Spittelberggasse 3 II/6, 1070 Wien MOBIL: +43 664-8414 409 TEL: +43 316-35 11 11 gerald.binder@evolaris.net www.evolaris.net

@skaragerald