Smart Grid with a Customer Focus: OG&E Smart Study TOGEther Mike Farrell Director of Customer...

Smart Grid with a Customer Focus:OG&E Smart Study TOGEther

Mike Farrell Director of Customer Programs, OG&E

The Customer Focused Smart Grid Vision…

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Demand Response Pilot Goals(June 1, 2010 – October 1, 2010)

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Positive Energy Smart Study TOGEtherTM: Guiding Principles

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Smart Study TOGEther Rates

Norman, OK Residential - TOU Tariff

Pri

ce

Time of Day

$0.46

$0.042

12:00 a.m. 3:00 a.m. 6:00 a.m. 9:00 a.m. 2:00 p.m. 7:00 p.m. 12:00 a.m.

Customer Demand

Line

Critical Peak Price $0.046

$0.23 On Peak Price $0.23

Norman, OK General Service - TOU Tariff

Pri

ce

Time of Day

$0.60

$0.047

12:00 a.m. 3:00 a.m. 6:00 a.m. 9:00 a.m. 2:00 p.m. 7:00 p.m. 12:00 a.m.

Customer Demand

Line

Critical Peak Price $0.060

$0.30 On Peak Price $0.30

VP

PT

OU

Residential General Service

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Giving Customers the Tools They Need…

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DR Study Equipment Matrix

Technology Standard Residential

R-VPP R-TOU CPP

Standard Commercial

C-VPP C-TOU CPP

Web Portal 200 200 66 66

IHD 200 200 66 66

PCT 200 200 66 66

Web Portal, IHD & PCT

200 200 66 66

Control 400 132

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OG&E Customer ReactionCustomer’s reactions to OG&E’s program has been overwhelmingly positive. During focus group sessions, almost all potential customers ended sessions eager to sign up for the program because of the potential benefits.

One telling story is that the camera man, who was filming the focus group sessions, asked, “Where do I sign up?!”

As of January 18th, 2010, 1,112 customers have filled out a pre-enrollment form.

Smart Grid embraces the “Three A’s”. Awareness which promotes Attention which may prompt Action.

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Gary MurphyDirector, The Structure Group, AMI & Smart Grid Practicegary.murphy@thestructuregroup.com610-517-4487

Mike Farrell Director of Customer Programs, OG&Efarrelmd@oge.com 405-553-3829

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