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Small-Medium Enterprises (SMEs) in Brunei Darussalam. Learning objectives. PROFILE. Mejar (B) Hj Md. Salleh bin Hj Hidup. PROFIle. PROFILE. ACCOUNTING. ACCOUNTING. ACCOUNTING. FINANCE. Why is it important in business? 3 important functions:. - PowerPoint PPT Presentation
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Small-Medium Enterprises (SMEs) in Brunei Darussalam
1Learning objectives2PROFILE
Mejar (B) Hj Md. Salleh bin Hj Hidup
3PROFIle
4PROFILE
5
6ACCOUNTING
7 ACCOUNTING
8 ACCOUNTING
910FINANCE ( http://www.blurtit.com/q570342.html )
Why is it important in business? 3 important functions:
11SERI PEKATANS SOURCE OF FINANCECapital : $200, 000 ( Bank loan used to pay 80% of his factory constructions cost )Personal saving TOP SECRET !! =DBack up businesses to raise more fund for Seri Pekatans business.This includes Small canteenFood stall near Tamu Kianggeh, BSBMini market, Tailor Shop and Photocopy Shop. named, WIRA RIMBA ENTREPRISE located at Kampong Madang. ( Runs under one building )
12Back-Up Businesses as SOURCE OF FUNDSFOOD STALLLocation :Near Tamu Kianggeh, Bandar Seri Begawan
1314
15SolutionsGovernment should step ahead by providing funds to support local business.
Reducing red tapes and bureaucracy.
Local company should support each other in order to be successful. 16HUMAN RESOURCE
17Seri Pekatan Human ResourcesWhen Seri Pekatan was opened back in 1998, there was only two workers that are employed.When Seri Pekatan opened its own factory in Lambak in 2001, there was a positive increase in the human resources.Now there are almost 50 employees under Seri Pekatan Sdn Bhd.Most workers that are employed are foreign workers.
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19SOLUTIONS20Corporate Social Responsibilities
21Seri pekatan contributions
22MARKETING
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24MARKETING STRATEGY IN SERI PEKATAN
25MARKETING STRATEGY1st step: Understanding the external environment
26Marketing Strategy
2nd step: Defining the target market
27Marketing Strategy3rd step: creating a competitive advantage.strategically located near the port center.Introduce new product.
284th step:Developing a marketing mix
29MARKETING STRATEGYPROBLEMS:hard to find trusted distributers.ineffectiveness in promoting the products. seeing a lot of visitors, but not a lot of buyers. compete with the foreign products.SOLUTIONS:make contracts with the distributers.be more effective in promoting the product-use more technology.Maintain the quality of the products. Offer to customers- buy 3 boxes of prawn crackers for $ 10.3030
31PRODUCT BRANDING32What are included in the packaging pack.
Brand logoHalal logoExpired dateName of the product
Each packaging pack for different type of crackers have different color
Packaging in the canisters, instead of aluminium packs, made the product appear more "exclusive" and attractive.
PRODUCTSPACKAGINGPrawn Crackers
Green lime packaging boxSquid CrackersOrange packaging boxMussels CrackersBlue packaging boxFish CrackersPurple packaging boxKeropok Lekor
Plastic packchili sauce: Prawn and squid flavoursSmall bottleJuice, syrup and tea: Rosella Flavours
Transparent bottle and small packet. 32ASSISTANT DIRECTORGENERAL MANAGERPRODUCTION OFFICERJAMINAN & KAWALAN MUTUPRODUCTION SECTION FINANCE OFFICERFINANCE SECTIONCOOKPRODUCTION TECHNICIANPENYELIA HALALDIRECTORADMIN SECTION ACCOUNTANTPACKAGINGRAWSECURITYDRIVERMARKETINGCLERKADMIN OFFICEREXTERNALINTERNALSTORE LOGISTICAverage management design
33GENERAL MANAGERFINANCE SECTIONADMIN SECTION PRODUCTION SECTION FUNCTIONAL DEPARTMENTALIZATIONASSISTANT DIRECTORGENERAL MANAGERPENYELIA HALALPRODUCTION SECTION JAMINAN & KAWALAN MUTUPRODUCTION OFFICERPRODUCT DEPARTMENTALIZATION
34PRODUCTION OFFICERTECHNICIANPRODUCTION PACKAGINGRAWCOOKPROCESS DEPARTMENTALIZATIONMARKETINGINTERNALEXTERNALCUSTOMER DEPARTMENTALIZATION
35Credits to :
Siti Nurhaniza Morni09B4054Nurul Fadilah Hj Osman09B4033
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Siti Aden Aliah Hj Roni09B4023Dk Siti Nur Khairiyati Pg Hj Mohamad09B4059Norrozita Hj Awg Zaini09B4026
37THANK YOU!
Not what we give,But what we share,For the giftwithout the giverIs bare.
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