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EILEEN HANNIGANPrincipal Advisor
Eileen@illumeadvising.comBECC, October17, 2017
SMALL BUSINESS AND BEHAVIORAL ENERGY EFFICIENCY: DIVING DEEP INTO DATA TO ESTIMATE STATEWIDE POTENTIAL
This Work Supported By:
ILLUME ADVISING, LLCEileen HanniganMichele Scanze
Shannon Kahl
SEVENTHWAVEScott PiggScott SchuetterJeannette LeZaks
STATEWIDE COMMERCIAL BEHAVIOR SEGMENTATION AND POTENTIAL STUDY
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SMALL BUSINESSES
& BEHAVIOR CHANGE
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245 Million kWH ENOUGH TO POWER NEARLY 23 ,000 HOMES
7.8 Million Therms ENOUGH TO HEAT NEARLY
12 ,600 HOMES IN THE WINTER
$28 Million IN CUSTOMER UTIL ITY B ILL SAVINGS
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PROJECT OVERVIEW
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INDUSTRIES & MEASURES
GROCERY & CONVENIENCE
FOOD SERVICE
EDUCATION
OFFICE
WAREHOUSE & WHOLESALE
RETAIL
Thermostats & HVAC Power management Refrigeration Lighting Kitchen exhaust fan
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APPROACH
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LIGHTS TEMP FANS
CONTROLS VS REPEATED ACTIONS
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EXTRAPOLATION
1,440 SURVEY RESPONDENTS
FROM THIS…
79,695 IN-SCOPE BUSINESSES
TO THIS…
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NATURAL GAS SERVICE TERRITORIES
Identify communities
with natural gas
Location of businesses relative to
communities
Predict probability of business using
natural gas
From natural gas provider web sites
Is business within a served community or how far away?
Use survey data to develop propensity models
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SEGMENT RESULTS
FOOD SERVICE
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FOOD SERV ICE
1. Create startup/shutdown schedule.
2. Engage staff and assign responsibility
3. Post the startup/shutdown schedule.
1. Focus on energy-saving action.2. Use competition to kick-start
long-term behavior change.3. Reward all new participants.4. Track communication progress.
1. Partnership with industry leaders.
2. Partnership with utilities.
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Pilots and programs should align
opportunities, business characteristics, research-based behavior change
approaches, and business processes.
CONCLUSIONS
Small businesses have opportunities to save
energy through behavior changes.
Opportunities to save vary by segment and by
characteristics within segments.
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EILEEN HANNIGANPrincipalIllume AdvisingEileen@IllumeAdvising.com
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