View
215
Download
0
Category
Preview:
Citation preview
8/12/2019 Slide for Eop Tramcar
1/15
ENGLISH FOR
OCCUPATIONAL PURPOSEBBB 3103
HEALTHY FOOD TRAMCAR RESTAURANT
PREPARED BY :
ONG ZHEN ZHENG
ATHIRAH BINTI MOHD YASINNOOR AFIEKA BINTI AYOB
8/12/2019 Slide for Eop Tramcar
2/15
INTRODUCTION
Healthy eating is important to good health.
many students prefer to eat junk food or fast
food because of fast-paced life.
A tramcar restaurant selling healthy food.
Benefits for student and communities health.
8/12/2019 Slide for Eop Tramcar
3/15
Statement of need According to :
a) Driskell et al., 2006
Fast food consumption appears to be commonamong university students; in general, it is part of their
lifestyle.b) Isganaitis et al., 2005
Fast food tends to be energy dense and high in fatbut poor in micronutrients and low in fiber. A typical fast
food meal contains 1400 kcal, 85% of recommended dailyfat intake, 73% of recommended saturated fat, but only40% of recommended fiber.
8/12/2019 Slide for Eop Tramcar
4/15
Goals & Objectives
Goal 1 - To provide healthy food for students
Objectives
- To provide 80% low-calorie food on menu.- To provide less-sugar, oil and low-fat in every
food not more than 10%.
- To provide a minimum of 200g of fruits andvegetables per package.
8/12/2019 Slide for Eop Tramcar
5/15
Goal 2 - To provide a faster and convenient
service at reasonable price.
Objectives
- To employ 4 workers with service experience.
- To provide package price less than RM 5.- To enable the use of 1Malaysia Student
Discount Card for 5 %.discounts on every meal
package.
8/12/2019 Slide for Eop Tramcar
6/15
Description of Project/Business
Project Name tramcar restaurant
Services/ Products food and beverages
1. Location
2. Two Justifications for
location
Gong Badak area. Behind beach holiday University, school.
a) There are two universities nearby, many students living in this
zone.
b) Fewer competitors
Personnel 4 workers. 2 person preparing food and drinks.2 person is
responsible for waiter service
Target Customers Student and community
Main Competitors 1) Fast Food Restaurants2) Food and beverage outlets near Gong Badak area
3 advantages of
proposed project over
competitors
1) new idea and concept restaurant
2) Health care in diet
3) Low price
8/12/2019 Slide for Eop Tramcar
7/15
SWOT Analysis
strengths weaknesses
threats opportunities
8/12/2019 Slide for Eop Tramcar
8/15
Strengths
As a university student venture team, have
serious working attitude, strong sense of
innovation and team spirit.
Currently only a few competitors in the
market.
Unique service concept and advancing with
the times corporate culture.
8/12/2019 Slide for Eop Tramcar
9/15
Weaknesses
An enterprise's own funds, limited staff, the
early start, the slow development of
enterprises.
Venture company corporate management
team and market development limited
experience.
8/12/2019 Slide for Eop Tramcar
10/15
Threats
1. Existing enterprises and large dining suppress
2. Consumer uncertainty
3. Supplier instability
8/12/2019 Slide for Eop Tramcar
11/15
Opportunities
Limited social relations
Country support students start their own
businesses.
Change the traditional consumption concepts
8/12/2019 Slide for Eop Tramcar
12/15
Marketing Plans and Promotions
Price Strategy
Marketing strategy
Value-added strategy
8/12/2019 Slide for Eop Tramcar
13/15
Operational Costs (RM)
Labor:
1500 per person 4 week x 1500 per person = 6000
Materials:
table /chair = 3000, tramcar = 20000, advertisement = 5000, cashier machine =1000, ingredient = 3000
Utilities:
Utensils = 5000, fuel = 1000, others = 10000
Rental:
-
Grand Total:
RM80000
8/12/2019 Slide for Eop Tramcar
14/15
Anticipated Outcomes/ Benefits
Increase the health of student and
communities
To reach maximum profit
To reduce consumption of non-nutrition food
8/12/2019 Slide for Eop Tramcar
15/15
Conclusion
We hope our tramcar restaurant will be
successful and get maximum profit.
We hope our food taste suite for consumer
especially for student and community.
Lastly, we hope we can increase the health of
student and community in Gong Badak.
Recommended