SkinIt Branding Presentation

Great Products + Strong Business + Better World

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Plan to Improve Brand Awareness and Brand

Favorable OpinionSmart

Consistent Message

• Deliver Great Products

• Design Excellence

• Strong Business

• Complete Customer

Satisfaction

Channels

• Paid Media: Advertising

• Earned Media: Print, TV,

Radio, Digital

• Social Media: FB, Twitter, MySpace, LinkedIn, YouTube

Stakeholder

Involvement• Customers

• Employees

• Investors

• Affiliates

• Media

• Communities

Brand Promise Analysis

High Importance/SkinIt Weak

High Importance/SkinIt Strong

Low Importance/SkinIt Weak

Low Importance/SkinIt Strong

SkinIt Strengths/Weaknesses

Corr

ela

tion

Wit

h

Overa

ll

Bra

nd

/Favora

ble

O

pin

ion

*Quality

*Affordable*Current/Trendy

*Environmental

*Availability

*Unique/Individualistic

*Customer Satisfaction

*Ease of Use

*American

*Virality

Website Recommendations

Great Products + Strong Business + Better World

Skins For A CauseAmerican Breast Cancer Foundation

Blue Thong Society

CASA, GLA

National Multiple Sclerosis Society

National Society of Collegiate Scholars

Support Our Troops

The Leukemia & Lymphoma Society

WILLINGNESS &READINESS TO ENGAGE

“PERSONALIZE YOUR

LIFE”

Social Media: Reach and Engage

Social Media

Social Media

Social Media

Google Blogs……Mixed Results

Not What We’re

Looking For!

Social Media Promotion

http://www.youtube.com/watch?v=W1me1cnsnqU

Survey Results

41%

17%

14%

17%

11%

What interests you most? Sports

Movies

TV Shows

Music

Fashion

35%

14%

2%

17%

29%

3%

Where would you most likely

put a Skinit?Phone

Mp3 Player

Car

Wall

Computer/Laptop

Video Game System

21%

16%63%

Have you ever seen a Skinit Commercial, or any other form of advertising?

Yes

Can't really remember

No

43%

5%

52%

SkinIt produces decorative covers for phones, cars, computers, walls, etc. Were you aware of

SkinIt and what they produce?

Yes

Heard of Skinit, but no idea

No

Survey Analysis

Earned Media & Key Tactics for Improving

Brand AwarenessSkinIt Earned…

AwardsAccoladesBlog BuzzRSS FeedsQ Scores

Consumer Reports

Because of….

Rational Drivers: Quality, Durability,

Reliability, Affordability, Ease of Use,

Environmentally Friendly, Consistent,

Versatility, Currency

Emotional Drivers: Cool, Savvy,

Creative, Unique, Individualistic,

Clever, Fun, All Encompassing, Customer Satisfaction

Advertising

Emotiona

l Driv

ers!

Rational Driver

Paid Media

Advertising

Driving Traffic

Communication: What’s Working?

Communication: What’s Missing?

We Need More….

Commercials

Newspaper/Magazine Advertisements

In Store/Kiosks

Sporting Events

Schools, University Bookstores

Product Placement

Where We Will Be…..

ESPN, NBC, CBS, ABC, E!, Fox

GQ, People, SI, ESPN, People, SD Reader, USA

Today,

Fry’s, Best Buy, Target, Verizon, T-Mobile, AT &T,

Cricket

NFL, MBL, MLS, NBA, PGA, NHL

From USD to Duke

Movies, TV Shows, Print, Viral

Advertising

Guerilla Marketing

WebsitesDiscounts & Coupons

Sporting Events

SkinIt CarsIn Store Promotions

Movies

Great Products + Strong Business + Better World

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Peter Mulally, Brandon McCreary, Ryan Kay, Scott Duyn, Britt Heady

Thank You Linda!