Simplifying and enabling rcs service delivery

Acme Packet | www.acmepacket.com 1

Simplifying and Enabling RCS Service Delivery

Kevin Mitchell Twitter: @mitchellkp Email: kmitchell@acmepacket.com

Mission: enable delivery of trusted, first-class interactive communications and data services across IP networks

Solutions to enable all-IP evolution

Increase revenue

Lower total cost of ownership

Maximize network agility

Experienced 1,850 customers

150 IMS projects

Acme Packet | www.acmepacket.com

Acme Packet – leader in session delivery network solutions

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• Founded: 2000

• HQ: Bedford, MA USA

• NASDAQ: APKT

• 2011 revenue: $307M

• 2011 net income: $72M

• 850+ employees

Launched and live (or coming soon)

RCS 5.1 specification is done

Handset and app support grows

Legacy messaging in decline

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State of RCS – making progress

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Decline in Mobile Messaging Usage

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Decline in Revenue per Message

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RCS reality check

IP service delivery is challenging

E-CSCF

P-CSCF

S-CSCF MGCF

HSS

Cx

IP Multimedia Networks

IMS-

MGW

CS Network

Mn

Mb

Mg

Mm

MRFP

Mb

Mr

Mb

Legacy mobile

signalling Networks

I-CSCF

Mw

Mw

Gm

BGCF Mj Mi

BGCF

Mk Mk C, D,

Gc, Gr

UE

Mb

Mb

Mb

MRFC

SLF Dx

Mp

CS

CS

Rx

Mm

LRF

Ml

Le

BGCF

Mi

LCS

Client

Cx

Dx

Sh

Ut

Mw

ISC

IBCF Mx

Mx

Mx

Ma

Dh

TrGW Izi

Ici, Mm Ix

Mg

MRB ISC

Cr

Rc

I4

AS

EATF

Mx

IMS complexity and business case

Acme Packet | www.acmepacket.com

Analysts don’t see a bright future

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74 million RCS subscribers by 2016

Source: Infonetics Research

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Blending of worlds

Time and time again the word that is used to define the

success of SMS is: ubiquity

Juniper Research Message in an IP-World

September 2012

Time and time again, the success of OTT

communications is time.

Ease of use

Fast to deploy

Interoperability

Reachability

Extensibility

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Simplification to make sense of the RCS business case

Streamline: IMS access & session management

Rx

e2/Ml

Rf

Cx/Dx

ISC

Rx/Rq

ENUM

Cluster

Voice

Enterprise

IMS RCS NGN Mobile

Presence Telepresence

FMC

Residential

Video conferencing

Residential Enterprise Mobile

Content & video share

UCC

IM & messaging

Grow: Session-aware load balancing

Fixed Mobile

Acme Packet | www.acmepacket.com 10

2 options to simplify paths to IMS

SBC & IMS access &

session management

LTE Internet 3G

SBC & IMS access functions

LTE Internet 3G

Scaling strategies are changing

Hardware systems Vertical scaling

Virtual machines Horizontal scaling

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Virtualization Layer

Elasticity Manager

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Key pieces to the RCS service delivery puzzle

Service Reach

SIP normalization

Firewall traversal

iOS support

Lawful intercept

IM, VOIP

Encrypted traffic

Signaling & media

QoE

Battery life friendly

QoS marking

Security

DoS & overload protection

Encryption

Requirements

Granular security per service & application

User definable

Key features

Signaling rate limiting

Access control lists and SIP Methods

whitelists/blacklists

Topology hiding

Signaling screening = Signaling DPI

Encryption: extending RCS to WiFi/Internet

Acme Packet | www.acmepacket.com

Signaling control for RCS: protecting service availability

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Battery life Issue: Presence or keep-alive messages Requirement: network sends lightweight

messages to traverse NAT devices

Wide handset support

Issue: iOS “multitasking” limitations Requirement: network sends TCP traffic to

keep apps awake

VideoShare behind a NAT

Issue: Unidirectional communication can be blocked by NAT devices/firewall

Requirement: network makes flow bidirectional

Simplify: bundle functions into access SBC

Acme Packet | www.acmepacket.com

Preserving ubiquity and user experience

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Intercepts all communications

Replicates media (call content)

Replicates signaling (call data)

SIP, MSRP, RTP

Any SIP Method – including REGISTER, MESSAGE

Interoperability with range of IMS networks

Encrypted sessions (SRTP, MSRPoTLS)

Simplify: combine functions in access SBC

Acme Packet | www.acmepacket.com

Lawful Intercept requirements

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Lower TCO: interconnect for all

services

Mobile-mobile, mobile-fixed

RCS, 2G/3G voice, VoLTE, video

Bi-lateral & IPX interconnect

Secure, managed interconnect border

Security assures network availability

Layer 3-5 mediation maximizes service

reach and accelerates time to market

QoE controls provide high quality

services

Dynamic, flexible routing lowers costs

Acme Packet | www.acmepacket.com

Now make it global: SIP interconnect

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2G/3G 3G/LTE Fixed

MNO IPX

• US mobile service provider

• 9.1 million subscribers

• Pioneer in flat rate, unlimited, no contract service

• LTE deployed in all core operating markets

• VoLTE service launched in August 2012

• RCS service launched in October 2012

Acme Packet | www.acmepacket.com 17

MetroPCS selects Acme Packet for VoLTE and RCS service

Net-Net Session Director provides all IMS access functions

LTE Internet

Accelerated time-to-market

Enables multivendor ecosystem

Enables secure and reliable multimedia communication services

RCS services are integral parts of all-IP evolution

Service provides to leverage its strengths

Security

Reliability

Interoperability

Simplicity, speed and scalability are key to making RCS work

Rich functionality required to meet RCS security, interoperability and regulatory requirements

Acme Packet | www.acmepacket.com

Summary

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RCS solutions page

RCS related blog posts

Simplified RCS recorded webinar

Blog post recapping the above webinar

Acme Packet | www.acmepacket.com

Additional Resources

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