Simplicity Matters! HP...

© Copyright 2013 Hewlett-Packard Development Company, L.P.

The information contained herein is subject to change without notice.

Simplicity Matters! HP Storage

Saša Kerec

Storage Sales Manager, South East Europe

26 September 2013

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 3

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 4

HP moto – Make it Matter

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 5

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 6

Universal Business Needs

Reliability

Flexibility

Agility

Performance

Security

TCO

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How do we reply – HP Storage Strategy

Polymorphic Simplicity - полиморфна простота

Software Defined Storage

Converged Infrastructure

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8

Business Needs Translated into Technology

Reliability 4 Controllers, Replication

Flexibility Peer Motion, One Architecture

Agility Autonomic Management, Adaptive Optimization

Performance Tiering, Chunklets, Flash, ASIC Processor

TCO Thin, Enterprise at Midrange Price

Security Multi tenancy, Isolation, Encryption

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 9

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

HP Restricted. For HP and Channel Partner Internal Use. May be shared with select customers under CDA. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

10

When Value Matters Affordable Pricing

HP 3PAR StoreServ is eliminating boundaries again

HP 3PAR StoreServ 7450 All Flash Arrays

7200

When Performance Matters Over 550,000 IOPS

When Scale Matters Up to 2.2 PB

Polymorphic Simplicity ONE Architecture

• ONE Operating System

• ONE Interface

• ONE Feature Set

NEW

7400

10400

10800

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Autonomic: Reduce time spent managing storage by 90% • System responds effortlessly and instantly to new workload demands

Multi-tenant: Double VM density per server – Guaranteed * • Bulletproof tier-1 resilience for massive consolidation of unpredictable mixed

workloads

Efficient: Reduce capacity requirements by 50% - Guaranteed * • Hardware enabled thin technologies and tiering for high efficiency without

tradeoffs.

HP 3PAR StoreServ The gold standard for tier 1 storage in Virtual/ITaaS

Federated: Non-disruptive data mobility between systems • HP Peer Motion for easy refresh and data services management across

multiple arrays

•As compared to your legacy storage array. See HP’s Get Thin Guarantee http://www.hp.com/storage/getthin and Get Virtual Guarantee http://www.hp.com/storage/getvirtual programs for more details

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 12

Converged Storage Strategy & Directions In

form

ation

P

rotectio

n

Info

rmatio

n

Reten

tion

/An

alytics

Prim

ary Sto

rage

Common Data Services

Common Data Services Shared technology including compaction, encryption, scale-out, object store, file system, metadata search and more.

Converged Management

Converged Management Element manager providing automation and access from any device with Converged Infrastructure and 3rd party integration. Software Defined Storage

Physical or Software Defined Disk Systems and VSAs for SMB/ROBO, Enterprise, and Service Provider. VSA at scale for Independent Public Cloud.

External HW/SW Integration

External Integration Collaborative caching, software hooks to HP Software and Autonomy, and Onramp to HP Cloud Services.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Ready to help wherever you are in the journey

OPTIMIZE Traditional IT

BUILD What’s Next

ACCELERATE Time to Results

CONVERGED STORAGE

CONVERGED SYSTEMS & SERVICES

ESTABLISHED PLATFORMS

MSA | EVA | XP | Tape 3PAR StoreServ | StoreVirtual StoreOnce | StoreAll

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 14

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

What Others Have?

• Expensive

• Not Flexible

• Hard to Manage

Multiple Architectures

• Solving „Bad Architecture” Problems

• Added Risk and Complexity

• Lower Performance and Complex Management

External Virtualization

• Thin Disrupts Performance

• Virtualization Can Bring Whole Storage Down

Collateral Damage

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 16

Agenda

• Make it Matter – What does it mean?

• Business Drives our Technology

• Why 3Par’s Simplicity Makes it Best for You?

• Where are the Others?

• Customers Chose 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

What Real Customers Say

ORANGE ROMANIA

• 10 Racks of Traditional Storage -> 1 Rack of 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

What Real Customers Say

ORANGE ROMANIA

• 10 Racks of Traditional Storage -> 1 Rack of 3Par

CITY OF ZAGREB

• 46 TBs of EVA -> 21 TBs of 3Par

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Thank you