View
221
Download
0
Category
Preview:
Citation preview
8/8/2019 Shoujo Anger Management
1/20
WITH THE NAME OF ALLAH THE MOST
GRACIOUS MOST MERCIFUL
8/8/2019 Shoujo Anger Management
2/20
Techno International
Presented to:Sir Izkar Khan
Presented By:
Naveed JavedMusa SiddiquiSalman LohanSeraj Tejani
8/8/2019 Shoujo Anger Management
3/20
INTRODUCTION OF THE
COMPANYWe are launching a totally new company
with the name of TechnoEnterprises
(pvt) ltd. There are going to be 5partners. The company is being set up
with an initial capital of 6 crores. The
CEOs contribution is 2.5 crores, where as
the partners contribution is 1 crores andrest lend from Bank.
8/8/2019 Shoujo Anger Management
4/20
Business Mission
The culture of Pakistan is changing and
moving towards a modernized one. Our
mission is to launch such hair products,particularly hair-color sprays that add
style to your hair, making u look good.
WE PLAY WITH COLORS
8/8/2019 Shoujo Anger Management
5/20
Companys core business
would beWe basically deal with hair products that include hair gels,
hair lighteners, straightening sprays, hair mascara, moussesetc. our products are for both men and women.
Here we will discuss only one of our product which isthe Techno hair spray.
People are becoming fashion conscious, their firstpriority is to look good. Fashion is restricted to clothes andshoes only so we want to complete the personality byadding style in hair too.
Mostly people dont trust Pakistani companies onthe basis of quality and go for international brands thatcost them more too. So we want to prove them wrongand want our product to be of the best quality so theystart trusting their local brands too
8/8/2019 Shoujo Anger Management
6/20
TECHNOLatest and Unique
Product
Techno Hair Spray
8/8/2019 Shoujo Anger Management
7/20
Introduction Of the Product
Its our new hair product which basically performs threedifferent tasks Straighten, gives attractive shinny lookand highlights your hair. Its totally a unique product
because 3 in 1 is not yet available in Pakistan.
Contents:
Its a combination of Chemicals and Natural Herbs.
Packaging and quantity:
Its available in 2 different size bottles large 300mland small 145ml and the bottle we are using is a
recycled bottle produce locally in Pakistan.
Availability:
It is currently available in few places in Karachi but infourth month of launch we have planned to extent
our product availability in more cities of Pakistan.
8/8/2019 Shoujo Anger Management
8/20
Hierarchal Structure Analysis
The Companys Organization Structureconsist of CEO who is the head in
hierarchal structure. All the department
heads have managers, assistant
managers, supervisors, and full and parttime workers.
8/8/2019 Shoujo Anger Management
9/20
Organizational StructureDiagrammatic view:
CEO
Head of Finance Head of Operations Head of AdministrationHead of Marketing
Manager Manager Manager Manager
Assistant
Manager
Assistant
Manager
Assistant
Manager
Assistant
ManagerSupervisorSupervisorSupervisorSupervisor
AUDIT EMPLOYES SALES PERSONAL LABOUR Legal Advisors
8/8/2019 Shoujo Anger Management
10/20
Sales Department
Finance Department Production Department
Control Unit
8/8/2019 Shoujo Anger Management
11/20
Every department is interlinked with each other.
Office Timingsx Production 0800 to 2000
x Office 0900 to 1700
Allowance to the employees on performance Promotion on the basis of efficiency
1 day pay is cut on 3 lates / absenses
A praying area within the company
Peons are strictly directed to keep the companyclean
Some percent of companies profit will also
distributed among employees in the form of Bonuses.
8/8/2019 Shoujo Anger Management
12/20
The Company :-
Our Company has CEO Mr. Naveed, the top manager finance is Salman,production Mr. Seraj who is also our company supplier and head ofmarketing management is Musa, all these department work with mutual
corporation so the company work smoothly with Customer Value and
Satisfaction.
Supplier:-
Supplier of chemical is also production manager of our company who has itsown chemical industry so company dont get any problem in getting
chemical and our plastic supplier is
Marketing Intermediaries:-
We dont have any as such distributor/wholesaler. We have our own outlets
in different areas and we also put our product in some of super stores like
Naheed, Aghas. Etc.
Consumer:-
Teenagers
Middle age people
8/8/2019 Shoujo Anger Management
13/20
As our product is unique in nature and launch firsttime in Pakistan so we dont have any direct
competitor but we do have indirect competitors
like PolyColor, Revlon, Wella Hair Straighter etc.
PolyColor Hair ColorWella Hair StraighterRevlon Hair Shiner
Techno
8/8/2019 Shoujo Anger Management
14/20
Demographic Environment:-
A survey tells us that in Pakistan, around 30% of the population use hair
related products and we deal with all types of hair products.
Economic Environment:-
Marketers often discriminate countries with 5 different distributions ofconsumer buying patterns and they are as follows:
VERY LOW INCOME
MOSTLY LOW INCOME
VERY LOW, VERY HIGH INCOME
LOW, MEDIUM AND HIGH INCOME
MOSTLY MEDIUM INCOME
So Pakistan belongs to the 4th category, thus there are many people, wealthy
enough to afford our product and those are also our consumers.
8/8/2019 Shoujo Anger Management
15/20
Technological Environment:-In the near future, we will keep experimenting our products by adding new
contents. Advanced, second hand machinery is being used by us in themaking of our products.
Legal Political Environment:-
Over the last couple of years the govt. of Pakistan is facilitating and favoringnew businesses. Moreover the political relationship between Pakistan and all
around the world is very pleasant, especially from business point of view.
Socio-Cultural Environment:-
The core cultural and religious values in Pakistan are expected to serve in
support of our product. All the contents we are using are 100% Halal.
8/8/2019 Shoujo Anger Management
16/20
Strength:-
ISO-9002 CertifiedOne of our partners is also the supplier of chemicals that we use in our products.
Simple and easy to use
No side effects
Recommended by dermatologists
Weakness:-
There is shortage of water in the area where our industry is located.The regional level of companys awareness and advertisement at a minimum level.
Formula can easily be copied by competitors.
Opportunity:-
Our product is unique and first time launching in Pakistan thats why we can enjoy monopoly.
We dont have any direct substitute
Consumers are becoming conscience of their looks.
Threats:-
A lot of risk will be involved since we are launching a new product.
Political unrest and economic instability
Formula may be copied by competitors
Competitors are very strong
8/8/2019 Shoujo Anger Management
17/20
The general characteristics of our target market are as follows:
Male and Female Both
Age 16 and above
All Classes
Beauty Saloons
SegmentationA market segment consists of a large identifiable group within a market withsimilar wants, purchasing power, geographical location, buying attitude, orbuying habits. Segmentation is an approach halfway between mass marketingand individual marketing. Each segments buyers are assumed to be quite similarin needs and wants, yet no two buyers are really alike. We want to achieve thefollowing benefits out of segment marketing:
We can create a more fine-tuned product and price it appropriately for thetarget audience.
We may face fewer competitions in the particular segment.
8/8/2019 Shoujo Anger Management
18/20
Students
Working men and women
Basically, all the fashion consciouspeople, who follow the new trends andwant to look good.
8/8/2019 Shoujo Anger Management
19/20
8/8/2019 Shoujo Anger Management
20/20
Recommended