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Business Confidential – Not for broad distribution
Preparing for EMVTM
Shell 7/18/2014
EMV™ is a trademark owned by EMVCo LLC
-2- Business Confidential – Not for broad distribution
Agenda
> EMVTM – Dates & Discussion
> Passport® Point-of-Sale
> Indoor EMV Support
> PINPads
> PX60 Trade-Up Program
> Forecourt:
> Gilbarco product solutions
> Encore 700 S with FlexPay II & FlexPay II CRIND retrofit kits
> EMV protocol deployment
> Consumer Engagement at the Pump: Creating an ROI to EMV with
Applause TV EMV™ is a trademark owned by EMVCo LLC
-3- Business Confidential – Not for broad distribution
No preparation for migration
Source: MasterCard data and internal estimates as of Q2 2012
One or more banks migrating or have
completed migration to EMV chip
Penetration of MasterCard Branded EMV
cards, EMV POS, or EMV ATMs exceeds 50%
Canada
•95% of cards
•80% of POS
•90%+ of ATMs
EMV chip enabled
Europe
• 70%+ of cards EMV
chip enabled
• 90%+ of ATMs and POS
EMV chip enabled
Asia-Pacific
• 25% penetration of
cards, 50% of POS
devices
Latin America/Caribéen
•80%+ of acceptance now EMV
chip enabled
•Brazil, Mexico, Venezuela,
Colombia most advanced
SAMEA
•12 markets > 40% EMV
infrastructure penetration
•10 markets > 80% ATM
penetration
EMVTM Is a Proven, Scalable Technology
Global EMV migration has increased credit card fraud in the United States
* Source: MasterCard data as of Q2 2012 EMV™ is a trademark owned by EMVCo LLC
-4- Business Confidential – Not for broad distribution
EMVTM Migration Timeline
2014 2015 2016 2017 2018
Encore 700 S Available Factory Installed (available in 2011)
(EMV certified – card reader upgrade required prior to 2017)
Forecourt Liability Shift-
Oct 1, 2017: fraudulent
forecourt transactions
In-Store Liability Shift:
Oct 1, 2015: liability shift for in-store fraudulent transactions on
non-EMV compatible terminals
EMV-certified RF kits for The Advantage & Encore dispensers (available in 2012)
(EMV certified – card reader upgrade required prior to 2017)
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EMV™ is a trademark owned by EMVCo LLC
-5- Business Confidential – Not for broad distribution
Passport® Point of Sale
-6- Business Confidential – Not for broad distribution
> Global: Gilbarco has years of global experience with EMV
payments
> Canada: In 2012, Gilbarco deployed Passport and EMV
Capable CRIND hardware nationwide
> Over 1,000 Passports
> 4,500 CRIND Upgrades and growing
> North America: Over 40,000 FlexPay II CRIND units
installed
Gilbarco - EMV Expertise
-7- Business Confidential – Not for broad distribution
Gilbarco offers a simple method for upgrading your current
Passport POS solution to support Indoor EMV payments:
> Step 1: Software upgrade (from v8.02, v9.0, or v10.0)
> Step 2: Add iSC250 EMV Ready PINPad(s)
Your existing Passport System with EDH hardware will
drive Indoor EMV Transactions in the United States
No additional hardware updates needed!!
Gilbarco Passport Indoor EMVTM Support
EMV™ is a trademark owned by EMVCo LLC
-8- Business Confidential – Not for broad distribution
Gilbarco provides no charge Passport application software
upgrades to customers with a current Passport Service Offer*
Three levels of PSO available:
Software Upgrade Details
* Microsoft OS Licenses excluded
PSO Coverage Options PREMIUM PLUS BASIC
Passport Software Maintenance
Help Desk Support 24x7x365
(staffed at Greensboro NC HQ)
Remote Diagnostics &
Resolution -
Complete on-site MTL, Extended
Warranty - -
-9- Business Confidential – Not for broad distribution
> 80+ trained associates provide 24x7x365 ready-
assistance for managers and cashiers > How-to questions
> Diagnose and resolve issues
> Calls recorded and audited weekly for quality
> 88% of calls answered in under 60 sec.
With Remote Diagnostics and Remote
Fix Over 90% of Help Desk calls are
resolved without dispatch
Gilbarco PSO - Help Desk Benefits
-10- Business Confidential – Not for broad distribution
PIN Pads: Gilbarco-Ingenico Partnership
Gilbarco and Ingenico share key values
> Market and EMVTM leadership in payment terminals
> World-wide leader in payment terminals
> Extensive EMV experience
> First to implement EMV in France
> Adopted for EMV in U.S. by large retail companies
such as Wal-Mart and Home Depot
EMV™ is a trademark owned by EMVCo LLC
-11- Business Confidential – Not for broad distribution
PIN Pads: Passport Hardware Enhancements
> New Ingenico PIN Pads: iSC250
> Meet enhanced PCI PTS v3.0 security standards
> EMVTM and NFC ready
> Easy to read large screen format
> Signature capture ready
> Merchandising and media capable
> Stand mounted (optional)
> Availability
> iSC250: Available now with Passport version 10 and above
EMV™ is a trademark owned by EMVCo LLC
-12- Business Confidential – Not for broad distribution
Gilbarco Passport PX60 All-in-One
The PX60 is Gilbarco’s all new POS terminal
> Zero under-counter footprint with exceptional performance
> Ultra-fast response time, so when the screen is touched, the system
responds instantaneously and accurately to serve your customers
> Utilizes Intel’s Q67 chipset and takes full advantage of multi-core
processor and SATA drive technologies
> CPU is over 13 times more powerful than that in the PX52 platform (as
rated by PassMark®)
> Close the day and reopen the store in 17 seconds.
> Full Price Book imports complete in less than 10 minutes using
minimal CPU cycles
-13- Business Confidential – Not for broad distribution
PX60 All-in-One Trade-Up Program
> Order must be placed by 11/15/2014
> Passport peripherals currently installed will be reused.
> RMA for functional cores will be issued at the time of order
> Gilbarco will expire the Passport software license on the PX51/52 system and issue a new
license for the PX60.
> Customer’s current PSO coverage will transfer to the new platform; there will be no change in
PSO coverage type or duration.
> Includes Windows Embedded POSReady 7 OS License for Server, Combo, and Client terminals
Contact your Local Gilbarco Distributor for more information or to place an order
Configuration Part Number List Price
with Core Return
Passport COMBO PA0324PB60 $4,560.00
Passport Server PA0324PS60 $4,560.00
Passport Client PA0324PC60 $3,590.00
-14- Business Confidential – Not for broad distribution
Recap of Indoor EMV Upgrade Requirements
Required:
> Ensure your site(s) are enrolled with PSO coverage
> Upgrade Passport POS Software
> Schedule this with a technician when the Passport EMV software for
Shell is released
> Upgrade PINPads to the iSC250 with EMV support
> Can be installed now with Passport v10 or with the EMV software
Update
Optional:
> Trade-Up your current Passport POS hardware to the PX60
EMV™ is a trademark owned by EMVCo LLC
-15- Business Confidential – Not for broad distribution
Interested in Passport?
Over the past four years, more C-Store retailers have installed
Gilbarco Passport than any other POS system on the market. > Unmatched simplicity - shorter learning curve for new cashiers
> Flexible merchandising features help you win sales your way with industry-leading
loyalty capabilities
> Unbeatable product support maximizes uptime and improves customer satisfaction
with remote diagnosis and repair coupled with a variety of service options.
> Smart, secure management tools keep you in control with sophisticated remote
management and monitoring features
> Advanced system architecture offers the most reliable, most flexible, most future-
proof route to PCI compliance.
> More third-party options than any other point of sale provide easy, seamless
integration with a wider variety of loyalty programs, kitchen systems and more.
Contact your Local Gilbarco Distributor for more Information
-16- Business Confidential – Not for broad distribution
Encore® 700 S & FlexPayTM II CRIND
-17- Business Confidential – Not for broad distribution
Encore 700 S and
The FlexPay II CRIND
-18- Business Confidential – Not for broad distribution Business Confidential – Not for broad distribution
FlexPay II CRIND – Product Platforms > Available in new Encore 700 S dispensers and as a field retrofit:
Retailers beginning to map out their EMVTM migration strategies, leveraging consumer engagement at the pump to maximize the value of an upgrade
> Integrated design maintains a premium consumer fueling experience
New dispenser -
Encore 700 S
FlexPay II Retrofit -
Advantage
FlexPay II Retrofit -
Encore 300 / 500
FlexPay II Retrofit -
Encore S
EMV™ is a trademark owned by EMVCo LLC
-19- Business Confidential – Not for broad distribution
-20- Business Confidential – Not for broad distribution
Entertainment to increase
engagement
Advertising focused on
the fueling consumer
Proven Engaging Content
-21- Business Confidential – Not for broad distribution
Content Loop Example
> Retailer specific content, leveraging the creative expertise of
Outcast
> Fresh, up-to-date content, entertaining your customers while
driving in-store sales
NATIONAL AD NATIONAL AD CONTENT CONTENT RETAILER AD
SAMPLE LOOP STRUCTURE
-22- Business Confidential – Not for broad distribution
Applause TV by the numbers
Real Businesses
Real Results: Test Stores (with Applause TV) vs.
Control Group (without Applause TV)
> 16% sales lift in Arrowhead Water
> 15% sales lift in for Gatorade
> 10% sales lift in Chex Party Mix
> 13.2 % sales lift 2/$3 Monster
Energy
-23- Business Confidential – Not for broad distribution
Mars Success Story – In-store sales The Test:
• Snickers sold in LA retailer during test and for 6-
weeks prior
Creative:
• Snickers ran a :15 sec spot directly then a :5 sec
action tag
Results:
• Test locations experienced a +20% sales lift
versus control locations for overall Snicker
products
• Test locations experienced a +34% sales lift
versus control locations for standard Snicker bars
• Test locations experienced a +50% sales lift
versus same stores pre campaign for standard
Snicker bars
Source: POS Data from LA retail Partner (Anabi Oil)
-24- Business Confidential – Not for broad distribution
What are Shell Dealers Saying?
“I see people standing out there pumping gas and watching the TVs. I’m like, wow, this
is amazing. My customers love it!”
- Najy Jaboro – Owner, Rusty Keg
“After testing a number of media solutions, Applause TV is our go-forward
platform. Providing informative and entertaining content to our customers through
Applause TV while they fuel has increased our store traffic inside and out.”
-Andrew Delli-Carpini, President & CEO, Colbea Enterprises, LLC
“We’re excited to lead the market with Applause TV. Loyalty is critical in today’s
competitive marketplace, and Applause TV gives us the edge by creating an engaging,
entertaining fueling experience for our customers. We’re able to take advantage of
great content, and Gilbarco makes it easy by creating our store promotions for us,
resulting in increased customer loyalty.”
-Steve Dujka, President, Landmark Industries
-25- Business Confidential – Not for broad distribution
The Nuts & Bolts of Applause TV Same equipment is recommended for high speed EMV™ transactions
> POS Independent
> No Impact To Pump
Operations
> Broadband
connection required
> Full MTL/Parts
warranty on the
backroom equipment
EMV™ is a trademark owned by EMVCo LLC
-26- Business Confidential – Not for broad distribution
Make the Most Out of Your EMV Migration
> EMV is coming and in order to accept EMV transactions,
most POS systems and dispensers will require full payment
terminal upgrades, which can be a costly undertaking for
retail petroleum operators.
> BUT, as part of the upgrade, add consumer engagement
capability to generate a return on your investment while
improving your consumer’s fueling and in-store experience.
-27- Business Confidential – Not for broad distribution
Questions & Discussion
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