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Shady Shady BehaviourBehaviour At Home At HomeThe benefits of shade for sun The benefits of shade for sun
safetysafety
Irene Rutherford, PHNIrene Rutherford, PHN
Francine Dion, PHNFrancine Dion, PHN
Durham Region Health DepartmentDurham Region Health Department
Why is shade important?Why is shade important?
Skin cancer is the most common type of cancer in Skin cancer is the most common type of cancer in OntarioOntario
38.2% males and 33.6% females in Durham reported 38.2% males and 33.6% females in Durham reported having a sunburn in the last 12 monthshaving a sunburn in the last 12 months
Shade is a well recognized strategy to decrease Shade is a well recognized strategy to decrease exposure to UVRexposure to UVR
Limited Canadian information about shadeLimited Canadian information about shade
Where’s the Shade?Where’s the Shade?
94% of Durham Region residents support the 94% of Durham Region residents support the idea of shade in public placesidea of shade in public places
Shade is not a priority in planning public Shade is not a priority in planning public placesplaces
Shade At HomeShade At Home
To normalize shade as a sun safety practice To normalize shade as a sun safety practice
First step towards creating a demand for shade First step towards creating a demand for shade in public placesin public places
A well-designed shade projectA well-designed shade project
Provides a minimum of 94% protection against Provides a minimum of 94% protection against direct ultraviolet light (UVR)direct ultraviolet light (UVR)
Provides shade that falls in the right place, at Provides shade that falls in the right place, at the desired time of day, at the desired time of the desired time of day, at the desired time of yearyear
Creates an outdoor space that is comfortable Creates an outdoor space that is comfortable for use in all seasonsfor use in all seasons
Minimizes the impact of UVR on the outdoor Minimizes the impact of UVR on the outdoor spacespace
Benefits of ShadeBenefits of Shade
Reduces air temperature in summer Reduces air temperature in summer
Improves energy efficiencyImproves energy efficiency
Increases property values Increases property values
Provides environmental benefitsProvides environmental benefits
Project OverviewProject Overview
Web pagesWeb pages
CommunityCommunity
Garden centresGarden centres
Garden clubsGarden clubs
Web pagesWeb pageswww.region.durham.on.cawww.region.durham.on.ca
How to measure shade at homeHow to measure shade at home
How to plan for shadeHow to plan for shade
Types of shade (natural,portable and built)Types of shade (natural,portable and built)
How to conduct a shade audit, tree checklists, How to conduct a shade audit, tree checklists, and reflective surfaces chartsand reflective surfaces charts
Project OverviewProject Overview
Web pagesWeb pages
CommunityCommunity
Garden centresGarden centres
Garden clubsGarden clubs
CommunityCommunity
Communication campaignCommunication campaign Local mediaLocal media InternetInternet Promotional materialsPromotional materials
Garden Centres/RetailersGarden Centres/Retailers
Establish partnershipEstablish partnership
Collaboratively develop promotional Collaboratively develop promotional materials/educational materialsmaterials/educational materials
Link to our Web pagesLink to our Web pages
Garden ClubsGarden Clubs
Promote Web pagesPromote Web pages
Link their website to our Web pagesLink their website to our Web pages
Distribute promotional informationDistribute promotional information
Evaluation PlanEvaluation Plan
Bounceback cardBounceback card
Online surveys – residents, garden centres/retailers, Online surveys – residents, garden centres/retailers, garden clubs, UV Network membersgarden clubs, UV Network members
Face to face interviewsFace to face interviews
RRFSSRRFSS
Formative EvaluationFormative Evaluation
Development of messages and materialsDevelopment of messages and materials Bounceback cardBounceback card Face to face interviewsFace to face interviews
Pilot testingPilot testing
Process EvaluationProcess Evaluation
# of people visiting the Web pages# of people visiting the Web pages # of stakeholders participating# of stakeholders participating Media responseMedia response # of public enquiries and requests for # of public enquiries and requests for
informationinformation
Outcome EvaluationOutcome Evaluation
Knowledge and behavioural intentionsKnowledge and behavioural intentions # of items sold that create shade# of items sold that create shade # of interactions with customers about shade# of interactions with customers about shade Quantity of educational resources/promotional Quantity of educational resources/promotional
items distributeditems distributed RRFSS questions about sun safety and shadeRRFSS questions about sun safety and shade
We would like to hear from you…We would like to hear from you…
To share your opinions about our Shade Web To share your opinions about our Shade Web pages, please complete our online surveypages, please complete our online survey
Your answers will be used to inform future Your answers will be used to inform future revisions of our Web siterevisions of our Web site
How to find us onlineHow to find us online
www.region.durham.on.cawww.region.durham.on.ca
Click on “Public Health”, then “sun safety” to Click on “Public Health”, then “sun safety” to view pages, then click on “survey for UV view pages, then click on “survey for UV Network Members”Network Members”
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