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8/8/2019 SGFI Fall 2010 Dec 7 - Product (Steve Iverson)
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Founder Institute
Singapore12-07-2010: Idea to Revenue
12-08-2010: Outsourcing for Startups
Steve Iverson
8/8/2019 SGFI Fall 2010 Dec 7 - Product (Steve Iverson)
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You are the expert.
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Idea to Revenue
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Agenda
How to launch a startup.
How to build a company and startgenerating revenue.
Examples of how I work.
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How to ³launch´ your startup...
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Step #1: Don¶t ³launch´.
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Agile Startup Development
Iterate.
Marathons are completed one step at a time.
Adjust.
Get customer feedback early and often.
Deliver.
End-to-end functionality with each iteration.
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Case Study: Buzzdock
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Case Study: Buzzdock
Business Plan
Product specification
Flash component / XUL
Server-side software
Installer
TOS / EUL A (Competitors)
A server(s)
Service monitoring
Server monitoring
Pro ject management software
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Define KPI
Administration reports (BI)
Marketing web site
Logo design / tagline
Company / domain name
Email accounts
Customer acquisition partners
Monetization partners
Bank account
Accounting
8/8/2019 SGFI Fall 2010 Dec 7 - Product (Steve Iverson)
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Case Study: Buzzdock
Business Plan
Product specification
Flash component / XUL
Server-side software
Installer
TOS / EUL A (Competitors)
A server(s)
Service monitoring
Server monitoring
Project management software
10
Define KPI
Administration reports (BI)
Marketing web site
Logo design / tagline
Company / domain name
Email accounts
Customer acquisition partners
Monetization partners
Bank account
Accounting
8/8/2019 SGFI Fall 2010 Dec 7 - Product (Steve Iverson)
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6 5 Business Plan Formats
1 sentence
1 minute
1-2 page executive summary
5-15 slide pitch deck
18-month financial pro jections (see KPI)
20-50 page business plan11
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Diomede Storage is a green,
ener gy-efficient cloud storage service
for backup and archival data.
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1 Sentence
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Diomede Storage is a green, ener gy-efficient cloud storage service for backup and archival data.
We¶ve developed ener gy-efficient backend storage technologies to power our service thatenables us to be more than 5-times less expensive than our nearest competitor,
consume 60 times less power, and still maintain greater than 60% gross mar gins on eachsale. We have 11 patents pending around this technology.
Diomede has also defined unique processes that allow us to physically ship data and devices to our customers¶ sites ± we are the only company capable of accommodating very, very lar ge data producers. Our lar gest customer is a Fortune 250 company withmore than 2 petabytes of data stored (and growing).
We currently have not raised any outside financing, and we are looking to partner withsoftware application developers who want to integrate Diomede capabilities into their applications, and of course we¶re always looking for new customers to provide the bestcloud storage backup solution.
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1 Minute
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Executive Summary
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Pitch Deck
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12-18 Months
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Key Performance Indicators (KPI)
Used to measure, track, and pro ject
the performance of your business.
Acquisition
Retention
Conversion
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Product Roadmap
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Product Specifications
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Product Specifications
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Bug Tracker & Product Roadmap
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Summary
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Iterate.
Adjust.
Deliver.
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Agenda
My philosophy on outsourcing.
What can be outsourced and examples for each.
Offshore software development tips.
Terms to negotiate.
How to manage an offshore team.
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Outsource Everything Possible
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What¶s impossible to outsource?
Vision
Passion
Culture
Leadership
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What¶s har d to outsource?
Product management.
Pro ject management.
Focus groups & research.
Sales & customer relationships.
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What¶s also har d to outsource?
Anything that costs money.*
* if you don¶t have any28
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Vendors you may need
G& A
Sales & Marketing
Engineering
IT (Operations)
Software
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Vendors you may need
G& A
Legal
Recruiting
Intranet / Email
Taxes
Accounting
Payroll
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Marketing
Analytics
PR
SEM
SEO
Customer support
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Vendors you may need
IT
Co-location or cloud
Servers / Storage
Backup
Monitoring
CDN
DNS
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Software
Software development
Database development
Libraries
Graphic design
Q A
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Offshore development terms
Shopping
Get resumes and interview individual developers.
Hire only the best developers - locally or offshore.
The Deal
Contractually tie specific developers to your contract.
Rate: $15/hour - $30/hour; ( Ar gentina, Philippines, Russia) .
No billing for: missed days (US holidays, local holidays, sick, vacation, etc).
Minimum number of team members: 1
Term of agreement: 30 days cancelation. 90-180 days required notice to remove a team member.
Credit if a team member quits, leaves, or is removed from the pro ject.
No fee to replace team members.
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Tips for managing an offshore team
Take ownership. They are your team members and your responsibility.
Share your ³grand vision´, but assign and measure extremely short tasks.
Treat them as an extension of your current team, and just like any other
person at your company. Insist that all other employees do the same.
Daily engineering calls. 3 to 5 minutes per developer.
Be available (Skype/IM) as much as possible.
Follow up with written confirmation.
Practice test driven development.
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steve@914.com
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