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TM
SESSION 3The Right Product
TMTM
Product Mindset #1You’re not selling a product, you’re sellinga benefit, a result, a solution or relief.
TM
TMTM
Product Mindset #2Your product is actually an OBSTACLE between your customer and what they want.
TM
TMTM
Product Mindset #3Create a product that sells itself.
TM
TMTM
Product Strategy #1Increase perceived value.
TM
TMTM
Product Strategy #2Package your product like a pro.
TM
TMTM
Product Strategy #3Name your product in a way that’s impossible to forget.
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TMTM
Secret Weapon #1Create a Customer Avatar.
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TMTM
EXERCISECreate Your Customer Avatar
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