Session #2: Network Mapping + AdvocatesNEXT STEPS Map your network and identify at least 25...

Session #2: Network Mapping + Advocates

GlobalGiving Accelerator

AgendaI. Introduction

II. Map your Network

III. Network Outreach

IV. Prepare your Advocates

V. Next Steps and Wrap-Up

Webinar Facilitators

Kavita Mathew

India Partnerships Consultant

Megan DeSisti

Program Associate - New Partner Support

Megan DeSisti

www.globalgiving.org/acceleratorhub

OBJECTIVES

1. - Complete a network map for your organization

2. - Identify fundraising advocates within your network

3. - Prepare your Fundraising Advocate Toolkit

A group or system of interconnected people

Network

A visualization of your connections in an effort to grow your base of supporters

Network Mapping

“The power of crowdfunding isn’t in the

funding, it’s in the crowd.”

MARI KURAISHI

• Increase the number of donors to your organization• Identify fundraising advocates• Enhance visibility for your organization

Why Map Your Network?

You have to MAKE your crowd work

for you

You cannot simply JOIN a crowd

Consider this

23%Peer-to-Peer giving

accounts for

of online donations

(Hint: It’s MORE than you think!)

1. Identify Who Is in Your Network

(And everyone’s will look different!)

WHO IS IN YOUR NETWORK?

Staff Volunteers Board Members

Professional contacts

Constituents Previous Donors

2nd Tier (secondary network)

Colleagues of Board

Supporters’ families and friends

Family members’ neighbours

Volunteers’ families

Friends’ contacts

1st Tier (primary network)

Ex-volunteers

Friends

Your Family

Friends of mailing list contacts

3rd Tier(tertiary network) Community

figures

Former employees

Local businesses

Friends of friends of friends

Employees

Loyal supporters

Constituents Beneficiaries’ families

Employees families

“After you have listed all, write down what type of supporter they will be…. Remember just because someone cannot donate big bucks doesn’t mean they cannot play an imperative role in your campaign.”

Hannah Sklar, Creamos Project LeaderAccelerator Project: $17,887 from 226 Donors

A. Make a list of the networks to which you belong.

B. Within each network, write down the names of the core members.

Map Your Network

www.globalgiving.org/learn/network-mapping-worksheet/

Free worksheet to help you get started!

A. Make a list of the networks to which you belong.

B. Within each network, write down the names of the core members.

Map Your Network

GIVERS GETTERS

WHO IS A FUNDRAISING ADVOCATE?

They build trust in your organization from their networks, bring in new supporters, and act as your brand ambassadors.

Fundraising Advocates are part of your fundraising team and help you to expand your network and reach your goals!

Fundraising Advocates are individuals who become part of your fundraising

team

1They have a

large network of friends, family, etc.

2They are

passionate and positive about your cause and

interested in your work.

3They know

your story and can act as

brand ambassadors.

4You are

comfortable asking them

to help.

5They have

the time and willingness

to work.

A. Make a list of the networks to which you belong.

B. Within each network, write down the names of the core members.

C. Star the network members who could serve as “fundraising advocates” for your organization.

Identify Your Advocates

• Strengthen and expand organization’s donor network

• Create buy-in opportunities for donors

• Help donors feel that they have a greater impact and are connected personally to the organization

Why Engage Fundraising Advocates?

And that’s OK.

Not everyone in your network will be a donor

STEP 5

Network Mapping Tips

• Not just helpful for your crowdfunding campaign - helpful for your wider fundraising practices

• Do as a team!

• Set aside at least 30 minutes-an hour!

• Repeat every 6-12 months or when a new person joins the organisation

AgendaI. Introduction

II. Map your Network

III. Network Outreach

IV. Prepare your Advocates

V. Next Steps and Wrap-Up

PHASE I: ADVOCATE OUTREACH

PHASE II: DONOR OUTREACH

“Make sure your advocates and your networks are fully engaged in the effort and in place well in advance of the launch.”

Project Leader for Vision Health International$10,560 from 77 donors

• Email

• Phone call

• WhatsApp

• In-person meeting

• Post It note

How Will You Approach Your Network?

• How will you make each individual feel invested in being an advocate? What will make them want to participate?

• What types of networks do you think they can reach out to?

• What questions might they have for you? What resources and tools will they need?

Draft Your Request and Pitch

• Profiled advocates – age, work profile, level of engagement with the cause.

• Planned visits for advocates to visit and see their work in action

• Primed for the start of the Accelerator

• Their journey for success!

Project Leader for Mission SmileRaised $25,866 from over 200 donors

AgendaI. Introduction

II. Map your Network

III. Network Outreach

IV. Prepare your Advocates

V. Next Steps and Wrap-Up

Work with each advocate to:

1. Create individual fundraiser pages

2. Set specific fundraising SMART goals

3. Map out prospective donors in their network

4. Create an outreach strategy

Send friendly reminders

Ensure accessibility to respond to questions and concerns

Thank your advocate early and often

Provide Tailored Support

• Talking points, key messages, and calls to action

• Email templates

• Sample Tweets and Facebook posts

• Handouts, fact sheets, and FAQs

• Blogs to which they can refer

Make it fun and easy!

RECAP: Fundraising advocatesYour voice in the crowd

Step 1: Pick Your Team

Identify your advocates and set

goals.

Step 2: Give Them Tools Step 3: Say Thanks. A Lot.

Follow-up with your advocates regularly.

At the end of the campaign, thank them!

Train your advocates to tell their stories along with yours.

Make it easy: provide sample emails, social

media posts, and other content.

Ask people to SHARE your page

Personalized fundraising

email

AgendaI. Introduction

II. Map your Network

III. Network Outreach

IV. Prepare your Advocates

V. Next Steps and Wrap-Up

We reward organizations for listening, acting, and learning!

NEXT STEPS

Map your network and identify at least 25 prospective donors for your Accelerator Crowdfunding Campaign and at least 5 prospective fundraising advocates who can promote your project to their network.

1. Log in to your GG Rewards Dashboard

2. Find the GG Rewards Cycle for this webinar

3. Earn 2 points by typing in how you plan to recruit your fundraising advocates under Step 2 (Act)

4. After you have contacted your advocates, earn 3 points by telling us what you learned from this experience under Step 3 (Learn).

Need help? Email us at accelerator@globalgiving.org.

Homework Assignment #3 (continued)• Add screen steps for completing cycle

How to start the Accelerator right:

• Submit your project by March 1st (Friday!)

• Attend Accelerator training

• Fill out the pre-Accelerator survey (see the Hub)

• Join fellow participants on Facebook!

Customer Service Questions

• Organizational/Project Questions: accelerator@globalgiving.org

• Donor Questions: help@globalgiving.org

Questions?

accelerator@globalgiving.org +1 (202) 232-5784

thank you