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session 1
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ECE 507 Emerging Technologies
Susan W. Hall, PhD
shall10@gmu.edu
susan.hall@njvc.com
Agenda – Session 1
Introductions Course Description Informal Student Survey Identifying Technologies of Interest Topics for Discussion
Managing Emerging Technologies A Different Game
The Three Worlds of IT
Introductions
Susan W. Hall
George Mason, BA, Geography George Washington, MS, Information Management George Washington, PhD, Engineering Management, Systems
Engineering
Department of Defense/Intelligence Community• Defense Mapping Agency• National Imagery and Mapping Agency• National Geospatial-Intelligence Agency• Department of Homeland Security
Private Sector• L1 Identity Solutions, Vice President, Business Development• NJVC, Senior Vice President, Corporate Strategy and Development
Introductions
Students Name Education Work Background Emerging Technology Interests Speaker Expectations
Course Description
Lectures, readings, case studies introducing concepts of IT systems, technology insertion, technology management.
Discussion of governmental and societal influences on technology emergence.
Discussion of near, mid, and long term technologies.
Extensive student participation.
Grading Policy
15% Test
40% Final report
45% Class participation (includes
attendance and discussion)
Reports Overview Final presentations
Individual or Group presentations
How a new technology was identified, developed, implemented
Must incorporate some of the ideas discussed on technology emergence, speciation, lack of willingness to take risk, or taking-on too much risk.
Should address technology alternatives and why they were not selected. Discuss possible future of the technology and leadership requirements.
Include additional information discussed in class, for instance on government or societal influences on research leading to market.
Definitions Information technology (IT), as defined by the
Information Technology Association of America (ITAA):• "the study, design, development, implementation, support or
management of computer-based information systems, particularly software applications and computer hardware
Emerging technologies is a general term used to denote:• Significant technological developments that broach new territory in
some significant way in their field. • Knowledge base is expanding• Innovative application to existing markets
Introduction to Emerging Technologies2013 Top Technology Priorities:
Securing the IT environment Managing and retaining data Managing risk and compliance Ensuring privacy Leveraging emerging technologies Managing system implementation Enabling decision support and managing performance Governing and managing IT investment/spending Preventing and responding to fraud Managing vendors and service providers
Introduction to Emerging TechnologiesTop 10 CIO Business and Technology Priorities in 2013
Increasing enterprise growth• Analytics and business intelligence
Attracting and retaining new customers• Mobile technologies
Reducing enterprise costs• Cloud computing (SaaS, IaaS, PaaS)
Creating new products and services (innovation)• Collaboration technologies (workflow)
Delivering operational results• Virtualization
Improving efficiency• Legacy Modernization
Improving profitability (margins)• IT Management
Attracting and retaining the workforce• CRM
Improving marketing and sales effectiveness• ERP Applications
Expanding into new markets and geographies• Security
Source: Gartner Executive Programs (January 2012)
Introduction to Emerging TechnologiesSuggested topics for presentations:
Social and Digital Media Consumerization Web Serviceshttp://www.youtube.com/watch?v=QUCfFcchw1w
ConsumerizationVirtualizationIT Repurposinghttp://www.youtube.com/watch?v=TN7-8PDeWCk
Mega Trends in IT – we are in the 4th wave of IT – Ubiquitous Computing• Dynamic Engagement – not just transaction based• Dynamic Enterprise – always on and connected• Dynamic Resourcing - everything as a service• Dynamic Analytics – Big Data• Dynamic Automation – drives optimization• Dynamic Security – seamless, integrated, pervasivehttp://www.youtube.com/watch?v=HGzye0yGKgA&feature=related
MIT Emerging Technologyhttp://www2.technologyreview.com/tr10/
Introduction to Emerging TechnologiesSuggested topics for presentations cont.:
Introduction to Emerging Technologies
Wharton School – purpose of the book: Examines management challenges posed by
emerging technologies Looks at priority issues of emerging technology
management: Evaluation of emerging technologies Designing and managing alliances Strategies for participating in emerging technologies Developing products for new markets Designing organizations to compete Managing intellectual property Evolution of emerging technology-based industry
Introduction to Emerging Technologies
Organization of the book: Part I – looks at technology development, frameworks
for evaluating technologies, and the role of gov’t in emerging technologies
Part II – looks at markets for new technologies Part III – discusses strategy making for emerging
technologies Part IV – reviews internal and external financing and
investment approaches Part V – discusses reshaping organizations
Introduction to Emerging Technologies
A Different Game: Industry is being transformed The knowledge base is expanding Application to existing markets is undergoing
innovation New markets are being created
Three challenges for success: Coping with great uncertainty and complexity Keeping up with accelerating change Developing new competencies
Introduction to Emerging Technologies
Need for New Management Approach: Different Rules New Tools Shift in Thinking
Need to engage in the following practices: More fluid organizational context More robust and adaptive strategy making Staged resource allocation Market exploration Adaptive technology development
Introduction to Emerging Technologies
Playing the Game: Some technologies succeed and some fail
Palm Pilot vs Apple’s Newton PDA Key lessons learned:
Incumbents can be at a disadvantage Knowledge assets outweigh physical assets Understand how customers use the technology Learn from experiments Don’t go for the big market all at once Understand the role of government Use partners Use flexible planning Employ new strategies for financial assessment
“Need the right technology at the right time”
Introduction to Emerging Technologies Living with Paradox:
Managers of emerging technology need to become more comfortable with high levels of complexity and paradox:
Have a strong commitment but keep your options open Winners are often pioneers, but most pioneers fail Strategies should build on existing competencies but
organizational separation is often required for success Competition is intense and brutal, yet winning requires
collaboration
“There is always an easy solution to every human problem-neat, plausible and wrong.”
CASE STUDY
Mastering the Three Worlds of Information Technology
The Three Worlds of IT
IT spending per employee increased 240%, 1987-2004 Abundant and rapidly growing list of technologies Failures and catastrophes Managers ignore at their peril – instead they must help
select technology, support adoption and ensure use IT is latest in series of General Purpose Technologies
(electric power, transistor, laser)• “Crucially GPTs deliver greater benefits as people invent or
develop complements…”• IT is somewhat unique
Some can deliver results without complements Others allow complements to emerge Others impose everything all at once
Three Categories of IT
Function IT• Ducati• Enhanced capacity to experiment• Increased precision
Network IT• Dresdner, Kleinwort, Wasserstein• Facilitate collaboration• Allow expressions of judgement• Foster emergence• STRATCOM, Cheyenne Mountain
Enterprise IT• CVS• Redesigning business processes• Standardizing workflows• Monitoring activities and events
Managing the Three Types
Selection• Everyone else is doing it!• $130B spent on IT that was never used• Must focus first on the business case and need
Adoption• FIT – managers must find ways to complement• NIT – Set norms for participation• EIT – Managers must dictate
“Managers must know when to pull the plug”
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