Sergey Batishchev: Gluey-How Simple Concepts Win

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DESCRIPTION

Want to know how to break things in a sequel that worked just fine in the original game? Want to get better at hindering solid mechanics with cumbersome gameplay? Ever wondered if complete engine rewrite can help you deliver 6 month late than originally planned? Come and learn how simple Gluey mechanics attracted 25+ mln players and paid Sergey’s bills for 2 years, despite all these rigorous efforts!

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Gluey

Postmortem

Sergey Batishchev

sbatishchev@gmail.com

1. Original Gluey

2. Building Sequel

3. Stats and Next Steps

4

Inspired by

First prototype

Cartoony Art

Gluey 1: Figures

•Dev: 6-8 weeks (part time)

•Auction @ FGL.com

•28 bids

•$10K+ primary offers

•King.com primary sponsor

•14 mln views for viral version

What Went Right

Metaballs:

copyPixels BitmapData.threshold glow filter

What Went Wrong

Catchy Name, BUT

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13

Counter Intuitive Refill

Too Many Changes

Too Much Dev Time

0

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800

1000

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1

Gluey 1 (hours)

Gluey 2 (hours)

Numbers

Total: ~$68K

What’s Next

•Gluey Mobile

•Gluey 3

•Gluey Spin-off

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Questions?

sbatishchev@gmail.com