SEO Tales of Horror Turned Happy Endings with SEO Best Practices

SEO Tales of HorrorA gruesome look at frightening

misfortunes that can befall websites & maim companies.

Brian Russell, @GainesvillePR

Marketing Team, 352 Media Group

I’ve Interviewed:

Robert Englund(the actor behind Freddy

Kreuger)

Brian Russell

@GainesvillePR

352 Media Group

Rob ZombieMusician

Director & Writer of Movies

including:

House of 1000 Corpses

The Devils Rejects

Halloween (2007)

Halloween II (2009)

This Presentation

May Contain Movie

Spoilers

The Sixth Sense

• Months of Work

No One Else Can

See

Inbound Marketing is a process, but …

Expect Tangible Results.

There’s no such thing as “secret sauce” or work

that can’t be seen.

Happily Ever After

The Fly

• Making Decisions

Based on Gut Feeling

Rather than Data.

• Analytics

• Multivariate Testing

• Conversions

• Email Open Rates

• So Much More

Happily Ever After

The Craft

• Knowing just enough to

summon something you

can’t control.

There Aren’t Any Magic Spells

But, There Are Mistakes That Can Be Made

Happily Ever After

“He’s Calling From

Inside the House!”

• Sabotage!

– Intentional

– Unintentional

Plenty to look out for, including:

• Robots.txt

- Disallow: /

• Noindex on each page

• Canonicalize all pages to the homepage

Happily Ever After

Invasion of the Body Snatchers

• Duplicate content

– Internal

– External

• Check with Google

• Check Your CMS

• Copyscape et. al.

Happily Ever After

The Ring

• No title-description

Set your title & description

Title is about 70 characters long

Description is about 155 characters long

Happily Ever After

I Know What You Did Last Summer

• Bad, harmful links

– You

– People You Hired

– Well-Meaning Employees

– Others

• Look At Your Links

• Know What Others Are Doing On Your Behalf

• Get Set Up With Google Webmaster Tools

Happily Ever After

Frankenstein’s Monster• A page that’s lost it’s

focus, now cobbled

together of many

different parts.

• Bring Marketing In Early

• Focus Your Pages

• “What Would A Visitor Expect Here”

• Assign Keywords to Pages

Happily Ever After

Brian Russell

Questions?

Tweet Me

@GainesvillePR

Email Me

brussell@352media.com

Read Me

352media.com/blog

Photos Courtesy

• Rob Zombie - http://images2.wikia.nocookie.net/__cb20100317044525/halloweenmovie/images/b/b1/Rob_Zombie.jpg

• Robert Englund - http://blogcritics.org/video/article/actor-robert-englund-talks-about-horror/page-3/

• The Sixth Sense - http://www.imdb.com/media/rm166232320/tt0167404

• The Fly - http://en.wikipedia.org/wiki/File:Fly_poster.jpg

• When A Stranger Calls - http://upload.wikimedia.org/wikipedia/en/5/58/Whenastrangercallsoriginal.jpg

• Invasion of the Body Snatchers - http://www.videovista.net/reviews/june03/invasion2.jpg

• The Ring – http://upload.wikimedia.org/wikipedia/en/3/37/Theringpostere.jpg

• I Know What You Did Last Summer - http://en.wikipedia.org/wiki/File:I_Know_What_You_Did_Last_Summer.jpg

• Frankenstein’s Monster - http://www.theexecutivebrand.com/wp-content/uploads/2011/07/Karloff-as-Frankenstein.jpeg

• The Craft - http://en.wikipedia.org/wiki/File:The_craft_movie_poster.jpg