SEO Help for Real Estate Agents and Brokers

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Your open house is on Facebook?!?

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Introduction

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Who Are We?

• We are a company that offers internet marketing services

• We help businesses create custom marketing strategies to maximize their income

• We offer:– Websites– Mobile Websites– Mobile Landing Pages– SEO Services– Social Media campaigns

• Facebook• YouTube

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Wordpress Websites

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Wordpress

• With Wordpress you will have much greater control over your site

• Having a Technical background is no longer needed.

• Wordpress is not getting as much credit as it should…here is why

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It’s Free

• Installing Wordpress on your site

is 100% FREE• Compared to a normal site the costs

to run a WP site are minimal• With most hosting it’s just a 1-click-install• As an entrepreneur you understand the need to

save money

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Looks Matter!• You need to present your business online in the right

way• An awesome looking property on a poor looking site

won’t impress a single potential client• Wordpress is professional

looking by default!

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Real Estate Oriented Themes

• There are tons of Wordpress themes that were specifically created for Real Estate Agents

• They bring many awesome features, such as:– Full-Featured Property Listing Engine– Multi-Date Appointment

Setting System– Google Maps Integration– And many, many more

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Search Engine Optimization

• SEO = ranking high in search results

• Wordpress is favored by Google• You don’t want to rank lower

than your competitors and loose those sales!

• Just by having a Wordpress site you will rank higher!

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Use Your Website To Ease Your Pain

• Every sales person knows how tough it is to deal with people

• Use appointment systems available for WP to schedule the meetings with

clients – call only when

you have to!

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Multimedia

• Nothing will get people more excited than a cool picture or an awesome video

• Post these on your site and talk to clients that are already and prepped – this does wonders for your closing rate!

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Mobile Site

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Current Trend

• There are now more mobile devices than televisions and computers combined!

• Mobile is the fastest growing communication channel in history

• Join in and benefit!

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Don’t Run, Embrace

• The world has already gone mobile

• Being left behind will drastically affect your business!

• It is a well know fact that if a business doesn’t go mobile it will die within two years

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If you run?

• Potential property buyers will give up on browsing through offers on your non-mobile friendly site

• You will get less clients instead of more• You won’t make it far going against the flow

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If You Join In?

• Connection to buyers on the go• You never know when and where people

decide to buy• Be ready for whenever & wherever to get

more clients• More clients => more buyers => more

revenues!

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Good Impression

• Be customer friendly – it WILL pay off!• Leaving a good impression will make people

more likely to recommend you!• You cannot go wrong here!

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Mobile Landing Pages

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What is it?

• One page website for collecting new leads• Think of it as an add or commercial that

automatically collects contact information of potential clients– Phone number– Email address

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Rule #1 - Value

• Give massive value to those who submit their contact information

• Make them want to submit their contacts• Make them feel that if they don’t submit regret

will eat them alive!

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Rule #2 - Personalization

• Make your clients aware that you are not a robot but a real person

• Would you host open house with a paper bag over your head?

• Probably not, don’t treat your site differently!

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How to use the Information captured?

• Email your subscribers• Text your subscribers• Let them know of every new offer• One email/text message can get you more

clients than you can handle!

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Don’t underestimate

• This is an amazing marketing tool for generating new leads

• You can even analyze your conversion rates and improve your sales tactics

• Big potential for little work

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Social Media

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What’s the point?

• Get new leads• Engage people• Create relationships• Build rapport• Have a presence where your audience already

is

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What’s it about?

• Sharing– Experience– Ideas–…

• You are interested in experience

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Why experience?

• Good experience will make the buyers recommend you to their friends

• Positive reviews left on Social media networks will get you more leads

• Incentivize customers to leave a positive review

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Marketing of the present

• Social media is frequently used as source of information to help people decide whether to buy something or not

• Especially important when facing big decisions - like purchasing a property

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Inexpensive

• Ads do bring leads to your business• But Social media will do better and for much

less!• Often free!

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Learn and improve

• Collecting reviews and feedback will help you out with improving your closing rates

• Social Media offers you an invaluable opportunity to learn how successful you were at selling a property from the buyers perspective

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Brand

• Start building your brand!• Social Media is perfect for that• Become the best known Real Estate Agent in

your local area!

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Don’t get overwhelmed!

• There are way too many Social Media Networks

• Don’t get into all of them!• Pick just one or two but excel at it!• Here are two Social Media Networks that we

recommend…

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Facebook

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Why Facebook?

• It is THE biggest social media network out there

• If you want a big social media campaign this is the place to start

• It’s the first place buyers will look for you

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Reviews

• Facebook simply excels at review collecting• But don’t just look at them• Respond and engage

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Involve your subscribers

• Engaging people will help you– Understand who are you dealing with on daily

basis–Make your clients feel that they’re getting your

attention – logic does not make the sale, emotion does

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Remember

• Don’t try to advertise• Just show your personality• Make it less about business and more about

people

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Create a community

• Create groups on facebook that can relate to each other, i.e. group of first time home buyers

• Be more than a dude who showed them a house• The amount of referrals will simply drown you!• As the creator of the group, you control the

group.

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YouTube

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Why YouTube?

• YouTube is the second biggest search engine on the Internet

• Being very different from Facebook it will complement your Social Media marketing strategy

• Videos do wonders!• Attention spans are so short, people love video.

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Turn it into a Video

• Make a video of yourself and your properties• Nothing will get people more excited then a

good video• A picture is better than a thousand words, a

video is better than a thousand pictures

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Easy videos

• Get video testimonials for people that bought properties from you

• Upload them to your YouTube channel• This is bound to improve your conversions!• Turn property pictures into a video

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Make a building into a neighborhood

• Show nearby schools, parks and other amenities of the local area

• Let the video suck them into a whole new world

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SEO Boost!

• Ever since Google bought YouTube, having a YouTube channel boost your SEO!

• Have your site rank higher than ever!• You want to pop up as high as possible when

somebody does a search for properties in your local area

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Our WordPress Offer

• We install WordPress on your site!• We install your handpicked theme!• We insert your initial content!

$350

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Our Mobile Offer

• We make a full-blown 5-page mobile version of your website!

• We custom design unique graphics to suit your style!

$950

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Our Landing Offer

• We create your mobile landing page for you!• Your mobile landing page will be designed to

blow away any and all indecisiveness

$350

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Our Facebook offer

• We create your Facebook Fan Page for you!• We help you create your Facebook marketing

strategy!

$450

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Our YouTube Offer

• We create your YouTube channel for you!• We help you integrate YouTube with your

website!• We work with you to create a custom clip

designed with a call to action

$450

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• We create your entire internet marketing strategy: (Reg. $2,550.00)

– A WordPress site – A mobile version of your site– A landing page to build a list of potential

customers– A Social Media strategy• Facebook Fan Page• YouTube Channel

Our Combined Offer

$1997

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Get In Touch Today!

• Email address:LocalBizHelp44@gmail.com

• Phone number:905.572.5445

• Website:www.LocalBizHelp.ca