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SEO
SEO ?
? (SEO) ? ? ? Long Tail ? ? ? On site ? On page ? URL ?
? ? ? ? SEO ? - SEO ? Google ?
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SEO
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SEO
...
!
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SEO
SEO ?SEO e ,
,, () .
?
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SEO
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SEO
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SEO
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SEO
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SEO
User searches (query)
User location/login idd
Query matched with index
Returns matching docs
Docs are sorted (ranked)
Docs displayed as search results
Customized by location/history
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SEO
SEO - , , , ,
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SEO
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SEO
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SEO
Correlation Data:
Relative ImportanceofAlgo
Componentsin Google
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SEO
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SEOOn Site
(bot)
URL (domain)
/ rss feed
On Page
Title, Meta tags, URL, Heading Tags, , Internal Anchor Text
Images, Maps, Video
Link Building
Social Media & Viral Marketing
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SEO
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SEO
1.
2. + ,
3. Title Description meta tag
4. (, , )
5. (, , , )
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SEO
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SEO
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SEO
(Tools)
Google AdWords Keyword Tool
https://adwords.google.bg/select/KeywordToolExternal Google Search-Based Keyword Tool http://www.google.com/sktool/
SEO Book Keyword Tool http://tools.seobook.com/keyword-tools/seobook/ Wordstream Keyword Tool http://www.wordstream.com/keywords/
Google Insights for Search
http://www.google.com/insights/search/ , , ,
-
!!! - ,
, , , ( )
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SEO
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SEO
OnPage
Title, Meta tags, Heading Tags
URL, Internal Anchor Text
Images, Maps, Video
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SEO
OnPage ,
:1. Title Tag2. Title Tag
4. H1 Tag5. Anchor Text 6. Anchor Text 7. H1 Tag8. 50-100 HTML 12. Tags ( )13. Alt Text 14. HTML 15.
16. Tags17. (Keyword Density Formula)18. List Items 20. Tags21. Meta Description Tag
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SEO
, (H1) (H2)
- , (
)
(about us) 2-3x 4-6x
H1 tag 3-5 (Title)
H2 tag !!! (snippet) /
:
- 150 / (Description- 1 2-3 600
3 !!!
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SEO
Title Description meta tag
Title 65 (70) | () / 1 (2)
Description 150 (167) snippet CTR
/ : ( 1
) (mobile search)
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SEO
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SEO
Onpage SEO Checklist
Title Tag Meta Keywords Meta Description Rel=Canonical URL Length
Keyword Location Word Separators Keyword Repetitions Keyword Density Keyword Usage Variations Keyword Location H1 Headline Alt Attribute Image Filename Bold / Italtic Click-Depth Number of Internal Links Contentlinks - Navigation Sidebar & Footer Lists Image Map Video
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SEO
Google SEO Report Card
http://www.google.com/webmasters/docs/google-seo-report-card.pdf
On-page optimizationsHeading tag use 68%(61 / 90)Satisfactory tag use 43%(26 / 61) Needs improvementLogo image link destination 39%(38 / 97) Needs improvementLogo image alt text 58%(57 / 99) Needs improvementDescriptive internal anchor text 67%(67 / 100)Satisfactory
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SEO
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SEO
On Site
( ) (bot) robots.txt .htaccess
URL (domain) / rss feed 301/302 redirects Canonical tag
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SEO
, .com , .bg
Country TLD
Language Links Host IP Address Manual Review GWTools Geographic Target Settings Registration with Google Local
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SEO
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SEO
TLD
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SEO
Spider / Bot
robots.txt
.htaccess
Robots meta tag
Index / noindex
Follow / nofollow
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SEO
URL
Internal Links &Location in Site Architecture
Click-Depth - - keyphrase - . - URL ( index)
(%) Internal Links = - (wikipedia) vs. Google URL
Sidebar + Footer . SEO TOP Menu
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SEO
Sitemap
XML Sitemap HTML Sitemap
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SEO
RSS feed
Meta taglink rel="alternate" type="application/rss+xml"
Feedburner
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SEO
Redirect 301 302
:
Map old URLs to new Employ permanent redirects 301 (not 302) Identify top inbound link sources & ask them to change links Build new inbound links to new URLs Monitor site analytics for 404 not found errors Monitor search engine rankings for fluctuations
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SEO
!!!
, .
- , , !!!
Rand Fishkin
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SEO
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SEO
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