View
2
Download
0
Category
Preview:
Citation preview
LEVERAGE THE POWER OF BRANDING TO REACH MORE PEOPLE IN YOUR COMMUNITY
SENIOR CENTER
MR. JOHN DOE123 WEST AVENUEMASON, MI 48854
231 Maple Road, Longmeadow, MA 01106
JANUARY 2018 LONGMEADOW ADULT CENTER
JANUARY
2018ISSUE
231 Maple Road, Longmeadow, MA 01106 | 413.565.4150 | Mon - Fri: 8 AM - 3 PM
Adult Center Staff & News . . . . . . . . . . 3
What’s New . . . . . . . 4
Activities . . . . . . . . . 5
January Calendar . . 6
Donation Information . . . . . . . 8
Outreach & Support Groups . . . . 9
Wellness Services . 10
Weather Closings . . 11
AMY DANE TRAVEL PRESENTATION
ESSENTIAL OILS 101
DONNA LEE - LEGENDARY LADIES OF SONG
HISTORY OF HOLLYWOOD PART 2
Learn More Page 2
IN THIS ISSUE:
FEATURED EVENTS:
COMPLETE REBRANDING PACKAGE - $2,4951. LOGOThree to Four Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept
Final Logo Files for Web and Print in Full Color and Black and White:
• Twoscalablevectorfiles,.ai(AdobeIllustrator) andPDFfile,foryourfinalizedlogoconcept
• Onehigh-resolution.jpglogofile—CMYK (forprinting)andRGB(forInternetuse)
• Onehigh-resolution.pnglogofilewith nobackground
4. BRANDING STYLE GUIDEA Quick Reference PDF Branding Guide That Includes:
• Examplesofallbrandedpieces
• CMYK,RGB,Pantone,andHEXCodes
• Usageinstructionsforcolorsandfonts
5. BRANDED MATERIALS• Socialmedia(Facebook,Twitter,YouTube)
• Websitebanner
• Newslettercoverredesign—withoptionfora completenewsletterredesign($50perspread)
• Adouble-sidedbusinesscardfortwostaffmembers
• Customletterhead
• Envelopedesign
3. TYPOGRAPHYA three-font typography palette that reflects your brand’s visual identity
2. COLOR PALETTEA six-tone color palette reflecting your brand’s visual identity that includes three primary and three secondary colors
COMPLETE SENIOR CENTER REBRANDING2
Dear John,
Ulla verum, sa aut endant.As aci tem aliquibus, sus seque prati consequia nonsequibus que debisquosam, sim abinci cone culparu ndiscia quamus, volorro molum quo mos eatempor sequam explabo.Ti doluptam unt volecea plabo. Explis volo opta et dest ommolupid eum volor
Pient lia voloruptat aceribus eicite autet desciae con poreicitatur solupti quasper ferspid ucides dero voluptate vides acia nobit volor sincti quia nulparum, untor reria iscilli quianto tatumqu untionseni dunde dusam quis nonsendestio ilictempos sunt am accatur, ut ad essitati nis molo beris sequiae roviti re natur?
Duciderum quunturitem aut omnim sed ut lam es aciis as nihictemped explabo. Nam, ut pratusa nditatur ad ut quatatessi dendentem velit perum aut qui consed modit volores dolupitam et quatem dolor aut pa aborum sundit autectora exeres ent quidunt ex eos pra estinum ipient volumquis mo deribus daerro quat quamet mi, cum re nonsequia vercimo lupitem alitatem volorum quibusam, quiberum qui doloreh enihilitate volorei cienis et, consed quis aut atest, none sediorum landamus, corrum ad modicias exeria aut que.
Sincerely,
Fr. Kusi Cobona, Pastor
May 30, 2017
Mr. John Doe123 West AvenueMason, MI 48854
413.565.4150 | 231 Maple Road, Longmeadow, MA 01106 | www.longmeadow.org
JAMES LEYDEN
413.565.4150www.longmeadow.org
Greenwood Park231 Maple Road
Longmeadow, MA 01106
ADULT CENTER DIRECTOR
NEW LOGO PACKAGE - $995Two to Three Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept
Final Logo Files for Web and Print Use:
• Twoscalablevectorfiles,.ai(AdobeIllustrator)andPDFfile,foryourfinalizedlogoconcept • Onehigh-resolution.jpglogofile—CMYK(forprinting)andRGB(forInternetuse) • Onehigh-resolution.pnglogofilewithnobackground • Finallogofilesintwodifferentversions:full-colorandgrayscale
The complete process takes 3–6 weeks, depending on how long it takes for you to provide feedback on the revision rounds and approvals:
HOW DOES THE BRANDING PROCESS WORK?
• Afteryouselectapackage,wewillsendyouasetof questionsthatwillhelpuslearnmoreaboutyour communityandyourbrandvisioninordertobeableto designanidealsetofbrandingmaterialsforyou.
• Oncewegettheseanswersfromyou,wewillschedulea thirty-minutephonecalltoreviewthequestionnaire. Followingthat,creationoftwologoconceptswillbegin.
• Wewillgetbacktoyouviaemailforconceptapproval. Wewillproceedtofocusonthelogoconceptofyourchoice.
• Yousendbackafirstroundofrevisions.Weworkonthe logotoreflectallneededcorrections.Wesenditbackto youforasecondandfinalroundofrevisions.
• Wewillthenbegintoapplyyournewlogotoall packagematerials.Wewillsubmitthemforyourrevisions andapproval.Youwillbeabletocompleteoneround ofrevisions.
• Onceallbrandpieceshavebeenapproved,wewillsend youafinaldesignpackagewithallthefilesoutlinedabove.
Two Custom Logo Concepts: Choice of two designs with two rounds of revisions on your chosen concept
Final Logo Files for Web and Print Use:
• Twoscalablevectorfiles,.ai(AdobeIllustrator)andPDFfile,foryourfinalizedlogoconcept • Onehigh-resolution.jpglogofile—CMYK(forprinting)andRGB(forInternetuse) • Onehigh-resolution.pnglogofilewithnobackground • Finallogofilesintwodifferentversions:full-colorandgrayscale
REFRESHED LOGO PACKAGE - $495
COLOR PALLETE:
FONTS:
Used for headers and emphasizing type
Used for headers and emphasizing type
Used for body copy and large areas of text
C—80 M—30 Y—99 K—17
C—36 M—4 Y—80 K—0
C—16 M—7 Y—30 K—0
C—7 M—15 Y—40 K—0
C—10 M—9 Y—33 K—0
C—0 M—0 Y—0 K—25
50% TINTS
Mrs EavesColaborate-Bold
Open Sans-Regular
PANTONE 3415 C
#38793C #ECD3A2
#ADCASF #E5DCB3
#D7DBBA #C6C8CA
PANTONE 155 C
PANTONE 366 C
PANTONE 614 C
PANTONE 5807 C
PANTONE COOL GRAY 3 C
LONGMEADOW ADULT CENTER
Color Palette & Style Guide
COMPLETE SENIOR CENTER REBRANDING 3
SC_2018_v1
Recommended