Seminole Hard Rock

Presented by: Catherine Doomany, Benjamin Evans, Kerry Reynolds, and Eunice Jimenez

SEMINOLE HARD ROCK HOTEL & CASINO HOLLYWOOD, FL

….

HOSPITALITY STRATEGIC MARKETING PLAN

• The Seminole Hard Rock is AAA Four Diamond-Rated.

• 500 Rock Star Suites designed for rock royalty.

• 24/7 casino gaming action.

Our Property • Green-Lodging Certified • Characterized by the

authentic memorabilia that surrounds the stay, play, shop and dine resort.

• Full service Rock Spa and Salon.

• “The Hard Rock is fortunate to have a legacy that permeates the present like a classic rock song, rooted from a timeless foundation and simple beginnings.”

HARD ROCK HISTORY

• With 192 locations, in 60 countries, it is hard to believe the legacy started from the search for a good burger!

• 1971 - Isaac Tigrett and Peter Morton, two shaggy-haired Americans living in London opened up their own American style diner in an old Rolls Royce dealership.

• They called it the Hard Rock Café.

• The 1st U.S location was established in 1982 in Los Angeles.

• 1983 - The brand goes truly global, expanding to Asia.

• 1995 - The first Hard Rock Hotel & Casino opened in Las Vegas.

• 2004 - The Seminole Tribe owns and operates the newly opened Hotel & Casino in Hollywood, Florida.

• 2011 - 40 year anniversary of the Hard Rock Legacy!

HISTORY CONTINUED;………….

THE BEGINNING OF WORLD-WIDE EXPANSION

Location, Location, Location!

1 Seminole WayHollywood, FL

33314

• Hollywood is ideally located 10 minutes South of Fort Lauderdale, and 20 minutes North of Miami.

• Enjoy beautiful 70-80 degree weather year round! • Things to do nearby : Hollywood Beach Boardwalk, Art & Cultural Center, and Hollywood

Parasail.

Amenities : Our Rooms Rock!

OUR ROOMS ROCK!• Want to jam out in your room with

a Fender guitar? • 500 music themed suites/ guest

rooms with musical accents.• Incredible panoramic views.

• Fresh flooring and plush carpeting.

• Crisp bedding with Hard Rock touches.

• State-of-the-art digital interactivity and ambient

lighting.

Amenities : More room for your band in our Deluxe

Queen Suite!

Amenities : Sleep like a rock in our Deluxe King

Suite!

Amenities : Live the suite life in our Luxury King

Suite!

Amenities : Be in the spotlight in our Roxy Suite!

Amenities : Soak Up the Sun!

PRIVATE CABANAS

Retreat to the privacy of your own poolside cabana! • Modeled after traditional frond-covered Seminole chickees.• Uniquely designed cabanas and conveniences will elevate the

status of your daylife experience. • Chickees are outfitted with cable televisions, fully stocked mini

bars, telephones, ceiling fans, solid teak and aluminum furniture and covered seating room for up to 10 guests.

DINE LIKE A ROCKSTAR

THE ROCK SPA AND SALON

• Massages (Soul Survivor, Heaven Scent, Rock A Bye Baby, Foot Loose,

Just The Two of Us)• Manicures and pedicures. • Eyelash application.

• Full service hair salon• Facials and collagen

treatments.• Make-up lessons and

application.• Spray-tans

Amenities : Be a High Roller

Needs • For Gamblers a place to stay after

a long day/evening of gambling in the Casino.

• For business and corporate travels a one-stop shop for leisure,

relaxation as well as activities.

Wants• Creating a relaxing and fun

environment. • For adults no need to leave the

property.

CORE MARKETING

Demands• Complementary rooms for certain

gamblers, which make up over 50% of rooms on an average night.• Having multiple cuisines on site.• Multiple types of venues for

events and meeting. 

RestaurantsCasino

Large Pool & CabanasSpa & Fitness center

Event Space & Concert space

PRODUCTS

Values• Others things to do besides gambling.• Having rooms available for high money

gamblers.• Having separate locations for those players.

VALUE, SATISFACTION, AND QUALITY

Satisfaction• Give them a Hard Rock

Experience.• High Tech equipment

throughout the hotel

Quality• Updating everything

ASAP• Cleaning schedules very

intensive• Unique ways to change the customers experience (dancers in the welcome

area)

Exchange - • Being known world-wide base on the brand

Offering free rooms based on money spent in the Casino.

Transactions -• Having ample things to do on site limits

travel time World-wide known brings in both

international & domestic customers

Relationships- • Making sure high paying customers are treated correctly with the amount of money

they spend 

EXCHANGE, TRANSACTIONS, AND RELATIONSHIPS

Bring competitions to the hotel & Casino.Businessmen one stop shop

MARKETS

1.Suppliers 2.Market channel3.Target Market 4. Competitors 5. Public

MICRO MARKET ENVIRONMENT

SUPPLIERS

COMPETITORS

Miccosukee Resort & Gaming

The W Hotel

VP of Marketing Jeremy Weinstein

Market Channel

TARGET MARKET

1. Economic 2. Social- Cultural

3. Ecological4. Political

MACRO MARKET ENVIRONMENT

ECONOMIC

ECOLOGICAL

POLITICAL

GO GREEN EXHIBITIONAt the Seminole Hard Rock Casino

In honor of the Hard Rock’s new sustainable innovations!

Catherine Mary Doomany

This expo will be a “Green Exhibition”

showcasing the new technologies in sustainable,

green development to contractors, engineers, and

eco-enthusiasts.

ABOUT THE EXPO

The Exhibition Space, Revamped

40,000 square feet of meeting and expo space.

SUSTAINABILITY A definition: The goals that inform

developments in this rapidly growing field

include: Green Technology "Cradle to cradle" Source reduction Innovation Viability

“It creates and maintains the conditions under which humans and nature can exist in

productive harmony, that permit fulfilling the social, economic and other requirements of

present and future generations.”

Sustainability:

HARD ROCK’S GREEN IMPROVEMENTS

• In the last 5 years, Hard Rock has installed a numerous amount of energy efficient,

green technologies.

• Green Lodging Certified

All proceeds are donated to G Adventures’

Nepal Earthquake Recovery & Relief Fund.

CASINO-WIDE POWER HOUR,

$1 MILLION GOAL

“It takes thousands of small

gestures to rebuild shattered

lives.”

Top 10 Green Building

Engineering Firms and Contractors in the United States

2014

*Numbers seen in $ millions*

Companies comply with the U.S. Green Building Council's Leadership in Energy and

Environmental Design standards.

The top 10 Green Building Contractors in

the United States are

within;

New York,Rhode Island

Maryland,Colorado,

Texas, and California.

Age

Doctorate

Recipients

2008-2014

Average Salary : $85,000 to $130,000

*Information provided by Glassdoor.com*

HOW TO GET THE WORD

How do we get the wor

d out?

How Do We

Get The

Word Out?

"21st century tourism must be sustainable or it will no longer survive”

SPONSORS

Click icon to add picture

The CST is a comprehensive program

that categorizes and certifies

each tourism

company, hotel, or

resort to the degree they comply with the model of sustainable

tourism.

National Geographic developed

green initiatives related to

water, energy, recycling, and

employee programs that

are in line with our belief in the power of science,

exploration, and

storytelling to change the

world.

“Five cross-divisional

subcommittees of volunteers keep us on the path of sustainability, a path we are all

committed to and that stands as a shining example

of employee-driven change.”

THE GREEN TEAM SPEAKERS

La Quinta Country Inn exemplifies the resilience of the tropical

rainforest. Careful planning and giving

nature a chance has resulted in a remarkable experience.

GUEST SPEAKER

The Inn has established specific habitat to attract butterflies, 

frogs, small mammals and lots of birds.

Promotion.

• 25% off nightly rate, room of their choice, for sustainable engineers who present their

engineering license at check in.

• Employees of the top 10 green building engineering firms staying within the hotel:

Receive a yearly subscription to NatGeo, and The Sustainable Engineer, a voucher for a

comp’d dinner at the dining location of their choice within the resort and a “Solid As A

Rock Massage.”

Benefits

• Opportunity to have your business assessed by the CST and granted leafs

for your sustainability efforts and methods.

• Networking• Gained knowledge of the newest

technologies.

THE BREAKDOWN: THE PROMO AND BENEFITS

Room Sales 250+ attendees assuming they stay 2 nights @ $250 (discounted rate) to $500 a night =

about $900 per attendee Projected Room Sales: $225,000Casino Revenue

Expo ticket day pass revenueSponsorships

Dining (Three days, 2-3 meals a day = about 9 meals. Meal prices range from $15-$60 per meal.

Average of about $300-500 on meals alone for one 3-day attendee)Amenities Revenue

WHERE WILL THE REVENUE COME FROM?

Lamar BillboardsBulletin= 672 square feet of advertisement

Junior Bulletin = 480 square feet of advertisement spaceOver a 4 week span, a bulletin makes around 2 MILLION

impressions.Interstate 95, Interstate 405, Interstate 10, Interstate 80, Interstate 5

(These 5 highways are within the top 10 busiest highways in the United States.)

BILLBOARD LOCATIONS

AND DETAILS

COMMERCIAL

Seminole Hard Rock Hotel &

Casino Presents:

DEMOGRAPHICS

New England54%

United States of Amer-ica

46%

Average Salary83%

7% 6%4%

Race Breakdown

WhiteBlackHispanicOther

16%

84%

Male vs Females

MaleFemale

GUEST SPEAKERS

Scott Flansburg“The Human Calculator”

Philippe RigolletProfessor at MIT

MEETING SPACE

ADVERTISIN

G

MAGAZINES & NEWSPAPER

APPLICATIONS

PresentsAssociation of Teachers in

Mathematics in New EnglandSeptember 4-6 ,2015

CHARITY

GAMBLE TO A MILLION

Specialized Room Rate: 190.30

Sales Promotion

DRINK WITH CHARITY IN MIND

A SERIOUSFUN DRINK

#FTK

HARD ROCK CRAWLING

Crawling Rate: 190.30

By: Eunice JimenezDarden Restaurants HR

Training Seminar 2016

WHAT IS DARDEN RESTAURANT?

HUMAN RESOURCES

DEMOGRAPHICS

Female 57%

Male43%

Gender

11%

12%

11%

14%17%

18%

17%

House Hold Income Long Horn Olive Garder Bahama Breeze Yard House Eddie V Captail Grille Seasons 52

37%

23%

23%

16%

Race BreakdownCaucasian African American Hispanic Asian

MEETING ROOM

GUEST SPEAKER

Eugene L Lee JrCEO of Darden Restaurants

Tom ClendenningDirector of Labor and Work

fore Department

PERSONAL SELL

Pay for 1 more extra day, get a free upgrade to

Luxury King Suite and a 24hr personal butler and a $25 credit to any bar.

Taste of Hard Rock. Have the privilege to dine in our top 3 best restaurant and have one on one with the chief cooking right in front of you. The Council Oak,

Kuro and The Blue Plate.

PERSONAL SELL

09/17/2016 SUSAN G. KOMEN FOR THE CURE Komen race for The Cure A band of warriors who are determined to raise money to find a cure for breast cancer

SUSAN G KOMEN FOR THE CURE

Bayfront Park , Downtown Miami, FL

Hosted By: Seminole Hard Rock Hotel &

Casino, Hollywood, FL

9/17/2015 6:00am

“Keep Calm and Fight Cancers butt!”

MAGAZINE

SOCIAL MEDIA

October 10-13, 2016

HR STRATEGIC

SEMINOLE HARD ROCK HOTEL & CASINO l HOLLYWOOD,FL

Darden Restaurants HR Training Seminar

“EVERY DAY IS A TRAINING DAY AND EVERY EVENT IS A TRAINING EVENT”

COMMERCIAL

WEDDING & 3D CAKE COMPETITION

San Franciscans’ making over $150,000 per annum and Culinary/

Cake Artistry enthusiasts.

TARGET MARKET

SalesSan Franciscans mak-ing over $150000

San Francisco

San Francisco United States0

1000020000300004000050000600007000080000 75604

53046

Median Household Income 2013

Median Household Income 2013

SOCIAL MEDIA

SPONSORS

Guest Judges

COMMERCIAL

Works CitedATMNE. N.p., n.d. Web. 20 Apr. 2015.Census. N.p., n.d. Web."Index - National Council of Teachers of Mathematics." Index - National Council of Teachers of Mathematics. N.p., n.d. Web. 03 May 2015."Miccosukee | Tribe of Indians of Florida | –." Miccosukee Tribe of Indians of Florida. N.p., n.d. Web. 03 May 2015."My Library." Millennium Web Catalog. N.p., n.d. Web. 03 May 2015."Seminole Hard Rock Hotel & Casino - Hollywood, FL." Seminole Hard Rock Hotel & Casino - Hollywood, FL. N.p., n.d. Web. 03 May 2015."Seminole Hard Rock Makes about $528M on Gambling." Tribunedigital-sunsentinel. N.p., 31 Aug. 2014. Web. 03 May 2015."Starwood Hotels & Resorts." Starwood Hotels & Resorts. N.p., n.d. Web. 03 May 2015."Sustainability | EPA Research | EPA." EPA. Environmental Protection Agency, n.d. Web. 03 May 2015."30 Best San Francisco Restaurants." On TripAdvisor. N.p., n.d. Web. 03 May 2015."The Top 100 Green Building Contractors." The Top 100 Green Building Contractors. N.p., n.d. Web. 03 May 2015."Turismo Sostenible CST: Certificación Para La Sostenibilidad Turística En Costa Rica." What CST Is All About? N.p., n.d. Web. 03 May 2015."United States Census Bureau." New York (city) QuickFacts from the US Census Bureau. N.p., n.d. Web. 03 May 2015.U.S. Bureau of Labor Statistics. U.S. Bureau of Labor Statistics, n.d. Web. 03 May 2015."U.S. Science and Engineering Labor Force Stalls, but Trends Vary Across States." U.S. Science and Engineering Labor Force Stalls, but Trends Vary Across States. N.p., n.d. Web. 03 May 2015.

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