Selected productions Serious Games Interactive 2006-2010 © Getting Serious With Games South Africa,...

Selected productions Serious Games Interactive 2006-2010 ©

Getting Serious With GamesSouth Africa, 16th November ‘10

Simon Egenfeldt-Nielsen, PhD

CEO, founder Serious Games Interactive

Game-based learning

My Background

• MA Psychology• PhD Games & learning• Mixing industry & research

Current European Research projects: SIREN, PlayMancer & GaLa

Computer games• Global Conflicts-series• Playing History-series• +20 games for clients

References

Children’s Technology Review (US)- Editors Choice Award 2008.

Danish Culture and Business Award (DK) – Most Creative Product 2007.

PC ZONE (UK) – Independent Game Award 2007.

Nordic Game (Scandinavia) – Best Nordic Game 2007 & 2008 nominee.

IndieCade (US)- Best Indie Game Nominee 2008 & 2009.

BETT Award (UK) – Secondary educational products 2010.

Awards

Serious Games Interactive | www.seriousgames.dk | info@seriousgames.dk

International press

Serious Games Interactive (SGI) was founded in 2006 in Copenhagen, Denmark.

Covered in most major news outlets and won numerous awards.

Develop serious games that combines playing, learning, communication and story-telling.

We are a cross-disciplinary team of 18 people with strong roots in research.

Range of different client: Amnesty, Unicef, Kaplan, WWF, The Danish National Museum, LEGO and European Schoolnet.

Company background

What this is about…

What is game-based learning…

”Integrate game technology and dynamics into your site, service,

community, content or campaign, in order to encourage a certain behavior, attitude or skill."

Children, teachers and parents know this…

Being used in most areas…

Education &

training

NewsPolitics

Museums

Military

Schools

Healthcare

Corporate

training

Satirica

l

SHOULD LOOK AT MORE RELEVANT

EXAMPLES…

MÆRSK TRAINING!!!

Agenda

Why games matters?Learning with gamesSome examples

Game industry fastest growing…

EUR 15bn EUR 30bn

1990 2000

EUR 75bn

2010

We invest 3 Billion hours every week in playing games

Everyone…

Games are becoming mainstream – avg. gamer is 33 years old in US and UK.

Today games have become an universal language for playing, learning & communicating.

Today games are out-growing other popular media in importance.

Games are already forecasting the future of learning…

Why consider games?

Source: Mr. Toledano

Agenda

Why games matters?Learning with gamesSome examples

Games are the future language for training & Education…

Provide immersive, realistic & meaningful environments…

…..in which learners actually apply information to develop knowledge, attitudes and skills.

What is game-based learning

Problem-centered learning…

…When solving problems = satisfaction

Games are problem spaces…

…Where your choices have consequences

GBL problems are authentic & relevant…

…integrating game & learning experience

What is game-based learning

Why games? Moving away from passive education…

Serious Games Interactive | www.seriousgames.dk | info@seriousgames.dk

Learning 1.0 - Repetition

Learning 2.0 - Information

Learning 3.0 – Engagement!!!

Read… Listen…

View…

Active choices

Interactive stories

High replayability

Multi-user

Passive reception

Linear stories

Low repeatability

Single-player

Experiencing!!!

The interactive experience

•Perspectives: View problems from different perspectives.

•Motivation: Rewards engage people and push them forward

•Retention: Do not learn more but remember what they learn.

•Get closer: Learning is not chopped into abstract bits and pices.

•Active use of knowledge: You have to apply your knowledge.

•Consequences: The game re-acts to your choices and decisions.

What works in games…

Teacher talks

Play Game

PlenumGroup

discussions

Read overview Overview of theme

Explore perspectives Experience issues

Discuss experiences Assesment

Debriefing Evaluation

What works in games…

Group work

Activeexperimentation

Global Conflicts

LectureAbstractconcepts

Concreteexperiences

•Similar approach across games

•Kolb’s cycle with different teaching modes in the course.

•Teacher crucial to facilitate a full learning experience.

Educational approach

Reflection/observation

”Educational games are [can be] fundamentally different than the prevalent instructional paradigm. They are based on challenge, reward, learning through doing and guided discovery, in contrast to ”tell and test” methods of traditional instruction.”

- Report of the Federation of American Scientists, ”Educational Games 2006”

What works in games…

Agenda

Why games matters?Learning with gamesSome examples

Interesting examples…Water, Energy, food and conflicts

“If you have ever tried to explain how a smart grid or an intelligent water management system works, you may have found that these are not the easiest concepts to relay in much detail. More and more companies, organizations, and schools are leveraging serious games to explain how systems work and how they impact broader business and organizational ecosystems.”

Phaedra Boinodiris, IBM Serious Games Program Manager, 2009

Interesting example…

Our work (onboarding)

Platform: Multiplayer, web-basedTimeline: 2 months (+4 months)Technology: Web 2.0 & flash/html

Duration: 45-60 minutes

Budget: 60.000 EUR

Target group: New (potential & existing employees)

Game: Aim to reach employees before job start when they are highly motivated. Presents company as innovative & interesting while delivering facts & information in a compelling context.

www.detlaaforum.dk

Our work: Novo Nordisk HCP (2010)

Platform: Web-based singleplayerTimeline: 2 monthsTechnology: Flash

Duration: 10 minutesBudget: Not available (but in the lower end)

Target group: Different functions related to HCP in Novo Nordisk.

Game: Aim to reach employees in Novo Nordisk to educate them on the things they need to know when handling Health Care Professionals. .

Our work: Klima i Oldtiden (Natmus)(2010)

Platform: Single player, web-basedTimeline: 9 monthsTechnology: CMS & flash

Duration: 90 minutesBudget: 40.000 EUR

Target group: 7-10. grade

Game: Resources & simulations Shows students how climate have changed since the ice age.

• Focus on combining online resources & simulations• Visual & appealing navigation• Games are self-contained & can be combined.

Our work: Bring Your Ideas (2010)

Platform: Multiplayer, web-enabled, Timeline: 3 monthsTechnology: Php, html & MySql

Duration: N/ABudget: 45.000 EUR

Target group: Students for management students.

Application: Forum for discussing the solution for different business cases.

• Game reward system w. ranking• Advanced forum w. integrated rating• Administration module

Only available on location

Our work: Darwin (2008)

Platform: Single player, web-basedTimeline: 8 months (+4 months)Technology: 3D Unity game engine

Duration: 90 minutesBudget: 60.000 EUR

Game: aimed at learning children about Darwin and evolution theory as an example of what natural science is.

Target group: 11-13 years old private users

Try out game…

Our work: Global Conflicts: Sweat Shops (2009)

Platform: Mac/PC, single player, browser, DownloadTimeline: 4 monthsTechnology: 3D Unity game engine

Duration: 45 minutesBudget: 90.000 EUR

Target group: Older students

Game: The issues related to child labour in Bangladesh with a strong integration between learning & playing. You play an internal audit reporter that by talking to people and locating the right sources must get to the bottom of things. Do your supplier use child labour.

Try out game…

Our work: Playing History: The Plague (2009)

Platform: Mac/PC, single player, browser-based, CD-RomTimeline: 6 monthsTechnology: 3D game engine Unity

Duration: 3 hoursBudget: 150.000 EUR

Target group: Students & kids (9-13 years old)

Game: In the game you play a boy in 14th century Florence during the Black Death. You must try to save your mother from the disease and get your family out of the city.

Agenda

Why games matters?How to approach this?Who have done this?How to do this?

Communication

Innovation

ExternalInternal

Knowledge mgmt.

E-learning

Onboarding

Advertising

Branding

Edu. campaigns

User innovation

Lead users

Change mgmt

Entrepreneurship

Contact details

Serious Games Interactivewww.seriousgames.dk www.globalconflicts.euwww.playinghistory.eu

Simon Egenfeldt-Nielsenwww.egenfeldt.eusen@seriousgames.dk