Search Marketing Solutions Boost your presence, build your brand

Search Marketing SolutionsBoost your presence, build your brand

What We Do.

2ADLIFT CONFIDENTIAL

ADLIFT CONFIDENTIAL

Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Optimization (SMO)

3

Internet Market OverviewIn 2009, there were over 200 Million Internet users in the US & over 1 Billion users in the world.

Source: comScore 2009

ADLIFT CONFIDENTIAL 4

ADLIFT CONFIDENTIAL

Market Opportunity: Online Ad SpendingSearch Advertising is growing at 30-35% YoY

U.S. ONLINE ADVERTISNG SPENDINGBY FORMAT 2007 TO 2012 (BILLIONS)

$7.15 $8.93$12.43 $14.05 $15.74

$8.81

$11.19

$13.65

$16.11

$18.52

$20.56

$3.75

$4.21

$4.63

$5.00

$5.40

$2.67

$3.04

$3.41

$3.79

$10.72

$3.30

$1.95

$2.30

$0.00

$10.00

$20.00

$30.00

$40.00

$50.00

2007 2008 2009 2010 2011 2012

Lead Generations/E-mail

Classifieds

Search

Display

Source: eMArketer August 2008 5

ADLIFT CONFIDENTIAL

US Search Spend Growth

TOTAL U. S. PAID SEARCH ADVERTISING REVENUES 2006 TO 2011(BILLIONS AND % CHANGE)

$8.60$11.76

$19.10

$23.63$26.79

$15.52

$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

2006 2007 2008 2009 2010 2011

47.2%

36.8%

31.9%

23.1%

23.7%

13.4%

Note: compound annual growth rate (CAGR = 22.8%; includes paid click, paid inclusion and contextualSource: JPG Morgan and Company reports, “Nothing But Net,” provided to eMarketer, January 2, 2008

| Source: eMarketer March 2008 6

ADLIFT CONFIDENTIAL

US Search Audience

Searches/Mo 14.3 billion

YOY Growth 33%

Unique Searchers 258 million

| Source: comScore qSearch Data March ‘09 7

ADLIFT CONFIDENTIAL

Web Search Competitive Landscape

Google has a majority of Search market share.

| Source: comScore MediaMetrix qSearch (Share of Indian Searches, June ‘08) 8

ADLIFT CONFIDENTIAL

Search Engine Optimization

9

ADLIFT CONFIDENTIAL

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is manipulating website content to appear higher in the natural rankings within a search engine results page.

• Goal: Increase traffic from natural search results

• Science: It’s an algorithm

• Art: Algorithm’s a secret …& it’s about consumer demand

10

Search Engine Optimization“Organic” or “Natural” Results

PPCPay-per-click advertising

ADLIFT CONFIDENTIAL 11

12

Search Engine Optimization: Ranking Effectiveness

3. 10%

4. 4%

5. 5%

6. 3%

2. 13%

1. 56%

Going from position #6 to #1 can lead to a 20x increase in traffic

Source: Cornell University Eye-Tracking Analysis of SE Users’ Behavior

ADLIFT CONFIDENTIAL

% of Clicks

ADLIFT CONFIDENTIAL

SEO Process

SEO Strategy

On Page Optimization

Off Page Optimization

Keyword Analysis

Post Campaign Optimization/Tracking

Competitive Analysis

Site Analysis

Development Implementation

13

ADLIFT CONFIDENTIAL

Search Engine Marketing

14

ADLIFT CONFIDENTIAL

What is SEM, Why Do it?

The process of buying and managing a paid advertising campaign on a search engine. It involves selecting targeted keywords, writing ads, allocating a budget, and analyzing performance

1. Medium for acquiring traffic

2. Additional source of revenue

3. Brand Recognition

4. Increase visibility to non-SEO friendly pages

5. Low cost / Cost effective Ad vehicle

6. Measurability

15

ADLIFT CONFIDENTIAL

Search Engine Marketing: What is involved?

1. Finding keywords2. Bidding on keywords3. Writing ads4. Picking landing pages5. Optimizing landing pages6. SEM Operations7. Measuring performance8. Adjusting bids

16

Sponsored Listing

ADLIFT CONFIDENTIAL

SEM Process

SEM Strategy

Optimized Ad Creation

Keyword Selection

Ad Copy optimization

Budget Optimization

Bid Optimization

Post Campaign Optimization/Tracking

17

ADLIFT CONFIDENTIAL

Social Media Optimization

18

Generation of◦ Customers◦ Leads◦ Fans◦ Followers◦ Buzz◦ Revenue

Quality Traffic Generation◦ The long-tail effect (niche power!)◦ Improves User stickiness

SEO Benefits Reputation/Brand Management Enlargement of Targeted Segment Improve your products/services (feedback)

What can SMO do for your business?

The Social Media Landscape

Case Studies

21ADLIFT CONFIDENTIAL

4Moles.com - Asia’s 1st golf community site

22ADLIFT CONFIDENTIAL

The Challenge• 4moles was a new site with very little search engine traffic.• Drive traffic for high quality keywords in the golf vertical (very competitive)

The Plan• Get site SEO friendly• Aggressive vertical specific link-building strategy• Frequent and proactive optimization recommendations.

The Results• First page ranking for 2 competitive keywords.

• “golf news” – Rank #6• “golf courses india” – Rank #8

• 30% increase in traffic within 4 weeks

Traffic Comparison: Before & After

CastleWave – Leading Internet Marketing Agency

23ADLIFT CONFIDENTIAL

The Challenge• CastleWave’s client - 1fastfoodcoupon.com - is an arbitrage model website – where driving “free” traffic was critical toits business model. Before we started, the website did not have solid web presence and legitimacy that competitors had.• Drive traffic for high quality and high conversion keywordsThe Plan• Get site SEO friendly by creating title and meta tags, sitemap, broken link analysis, and duplicate content analysis. • Aggressive link-building strategy. An increase of in-bound links helped the 1fastfoodcoupon.com site to steadily improve keyword rank until a first page ranking was achieved.• AdLift uses only white-hat practices, ensuring that 1fastfoodcoupons.com rank improvements are search engine approved.

The Results• First page ranking for 4 competitive keywords.

•“fast food coupons” – Rank on Google #2•“taco bell coupons” - Rank on Google #7

• 500% increase in traffic• 24.5 % increase in conversions• Ranks achieved in 45 days

Traffic Comparison: Before & After

Who We Are

24ADLIFT CONFIDENTIAL

AdLift – About Us

Founded in 2009, AdLift provides niche search marketing solutions -

AdLift enables websites to “boost their presence, and build their brand” with a ROI driven - cost effective strategy that quite simply – works!

AdLift has assembled a world-class team that combines deep industry and operational expertise. AdLift is made up of experienced and committed professionals who were previously with Yahoo!, AT&T and IAC.

In the first months of its inception, AdLift has partnered with some of Asia’s largest web brands including – Komli, VuClip.com, Gaadi.com, 4Moles.com and USA’s leading digital marketing firms including CastleWave and VisiSeek

25ADLIFT CONFIDENTIAL

AdLift – Our Services

26ADLIFT CONFIDENTIAL

AnalyticsLog File Analysis / ReportingClick-stream AnalysisCampaign Conversion

TrackingTechnology Integration

Site OptimizationSite ReviewNavigation & Usability DesignApplication DesignLanding Page Optimization

Social Media Optimization

Campaign Planning & StrategyCreative Design & Execution

Search Engine Optimization (SEO)Site Analysis & ConsultingSite Optimization Link BuildingWebsite Ranking & Reporting

Pay Per Click Advertising (PPC)Keyword Research / BuyingBid / Budget ManagementProgram OptimizationCopy Writing / Translation

Affiliate MarketingCampaign Planning & OptimizationAffiliate Program Management Detailed Reporting / Analysis

AdLift – Team

Vivek Pahwa, Co-Founder

Founded DesiMartini (India’s first Social Networking site) in 2006. Sold to HT Media for $10M USD

Named Asia’s best young entrepreneur 2008 by Business Week

Founded a slew of niche websites which grew to become category leaderso Gaadi.com – India’s #2 Auto Portalo SecondShaadi.com - India's #1 site for people looking for a Second

Marriage

27ADLIFT CONFIDENTIAL

1

2

Source: 1 - http://www.startupdunia.com/india-social-networking/ht-media-acquires-desimartini-a-few-thoughts-738 2 - http://www.businessweek.com/globalbiz/content/oct2008/gb20081031_996033.htm

AdLift –Team (Cont.)

Prashant Puri, Co-Founder

Developed IACs(InterActiveCorp’s) first Search Engine Optimization Tool in 2004

Launched AT&T Interactive’s multi-million dollar search marketing campaign in 2007

Spearheaded a team that launched Yahoo! Next generation display advertising platform (APT) in 2008

28ADLIFT CONFIDENTIAL

The Partnerships.

“SitaGita Ltd, owner of one of India’s oldest women’s portals, SitaGita.com – has partnered with two companies Accentium Web Pvt Ltd” BusinessWeek

“Think cars or bikes. Think Gaadi - a one stop shop for all the information that you would require before getting a car” Startup Diary

“AdLift already works with ViziSense, an audience measurement product from Komli, India’s leading Ad Network, and with 4moles.com – India’s first serious Golfing community site. AdLift is also working with a number of US based publishers” financial express

29ADLIFT CONFIDENTIAL

ADLIFT CONFIDENTIAL 30

Our Clients

AdLift – Our Clients

31ADLIFT CONFIDENTIAL

• India’s largest growing ad network• Owned by Pubmatic – leading ad network in the US

• India’s first Audience Measurement Platform

• Industries leading digital marketing agency

• Asia’s 1st Social Golfing Website

• India’s #2 Auto Portal

• US’s leading provider of assisted living services

Thank You

32ADLIFT CONFIDENTIAL