SDL Proprietary and Confidential Partner Tech Day SDL Intelligent Marketing Suite Overview &...

SDL Proprietary and Confidential

Partner Tech Day SDL Intelligent Marketing Suite Overview & Demonstration

Will Stuart-Jones, Business Solutions Team Lead UK/EMEA

Thursday 27th June 2013

• Introduction• Why SDL built the Intelligent Marketing Suite?• Key Features & Latest Release Recap• Demonstration

Agenda

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Introduction

• First, some very important points…

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Introduction

• Yet, at the same time…

• Latest Release of AMS 3.0 SR4• Compatible with Engine 5.2• Committed to Long Term Support

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Introduction

• Important not to lose sight of why AMS has been so successful…

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Introduction

• At the same time, AMS also has some annoyances…

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So why build the SDL Intelligent Marketing Suite?

• Though important, these are not the main reasons for building IMS…

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• And so the SDL Intelligent Marketing Suite was developed…

SDL Intelligent Marketing Suite - Key Features Recap

Campaign Management & Analytics

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• So AMS’s key ‘train of thought’ features have been carried across…

SDL Intelligent Marketing Suite - Key Features Recap

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• ‘Data Engineering’ and ‘Predictive Modelling’ are now fully integrated…

SDL Intelligent Marketing Suite - Key Features Recap

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• We’ve also spent considerable time improving usability…

SDL Intelligent Marketing Suite - Key Features Recap

Selection

Visualisation

Export

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• Further features have been added to broaden usage…

SDL Intelligent Marketing Suite - Key Features Recap

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• …and ‘Dashboards’ for standard and KPI-style reporting

SDL Intelligent Marketing Suite - Key Features Recap

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• Latest release continues to broaden selection building capabilities…

SDL Intelligent Marketing Suite – Latest Release Features

SDL Intelligent Marketing Suite – Latest Release Features

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SDL Intelligent Marketing Suite - Key Features

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SDL Intelligent Marketing Suite - Key Features

• Insight, orchestration and contextual experiences – across all channels…

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SDL Intelligent Marketing Suite - Key Features

• So, Campaign Manager has been designed to fully support this…

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SDL Intelligent Marketing Suite - Key Features

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SDL Intelligent Marketing Suite - Key Features

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SDL Intelligent Marketing Suite – Latest Release Features

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SDL Intelligent Marketing Suite – Latest Release Features

• But more importantly, the latest release is all about…

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Demonstration

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Questions?