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COMIC-CON FACTS
San Diego Comic-Con 2018
July 19 – July 22
Overview
• Originally showcasing primarily comic books and science
fiction/fantasy related film, television, and similar popular arts
• Now includes: Larger range of pop culture and entertainment
elements across virtually all genres
Genres
Began: March 21, 1970 (48 years ago)
Venue: San Diego Convention Center
Organized By: Comic-Con International
Filing Status: Non-profit
Video games
Webcomics
Fantasy novels
Manga
Toys
Collectible card games
Horror
Animation
Anime
Numbers
SDCC has been sold out for past 10 years
$82,800,000 spent by attendees (2014)
~167,000 attendees in 2015
= $496/person
2018:
48th Anniversary
of Comic-Con
The EnvironmentCurrent Demographics
• Male to Female Attendance – 50: 50
Economic Culture of SDCC
• 70% of fans named shopping as top motivation for
attending cons
• Median range of spending: $100-$500 just on products
• <25% want cosplay gear
80% of attendees attend two or more fandom
events/year
>50% have been attending cons for over 5 years
Doctor Who
Show premiered: November 23, 1963
50th Anniversary: 2013
First new DW panel at SDCC: 2009
2018:
55th Anniversary
of DW
As of: 2015
Comic-Con Attendees
As of: 2/26/2018
Comic-Con Attendees
As of: 2015
Comic-Con Attendees
As of: 2015
Comic-Con Attendees
#1 = Print/Posters & original artwork
#2 = Books & comics
#3 = Toys, props, figurines
‘Big spenders’ attend 4 or more events/year
Only interested in new, exclusive items
• NO Doctor who posters (#1 item fans buy)
• Social media presence (no BBC Studios
account)
Problems (DW)
As of: 2015
Comic-Con Attendees
OpportunitiesNew target markets base on new products
New distribution channels
Nostalgic items
Large posters with famous Doctor quotes to give
to people & take photos with
Media Kit: To tell a story to engage readers (our history at
comic-con and why it makes an impact on fans who attend
even include quote from fan about experience
list headliners, performers, and talent (influencers)
Define an event hashtag, livestream merchandise reveals etc.
Encourage attendees to broadcast their experience on
Periscope or FB Live
#1 (78%) of fans splurge on prints/posters &
original artworks
#2 = Apparel
#3 = Toys, figurines, props, collectibles
#4 = Collectible books & comics
Fans Splurge On…
Ideas:
0%
5%
10%
15%
20%
25%
30%
35%
Number of
Males
Number of
Females
Number of
Unknown
Gender
N.A.
Gender
20%
18%
15%8%
9%
8%
20%
2%0%
Age: Females
10 years to 18 years
19 years -25 years
26 years - 35 years
36 years - 45 years
46 years - 60 years
61 years -100 years
Birth Date = '1000-01-01'
Outside Age Range
NA
Age: Males
10 years to 18 years
19 years -25 years
26 years - 35 years
36 years - 45 years
46 years - 60 years
61 years -100 years
Birth Date = '1000-01-01'
Outside Age Range
Age: Unknown Gender
10 years to 18 years 19 years -25 years 26 years - 35 years
36 years - 45 years 46 years - 60 years 61 years -100 years
NA Birth Date = '1000-01-01' Outside Age RangeAs of: 2/26/2018
Doctor Who: Demographics
BBC Product Demographics
Opportunities:
Food, drink & kitchen DW products
Alice Zhang T-shirt (print on t-shirt is original artwork - #1 item fans splurge on)
Tom Baker Blu-ray for classic Who collector
13th Doctor = female & demographic skewing female
Small items (keychains, tumblrs etc.) great for traveling
For our DW Buyers:
Average age 40-65
Classic Who Collectors
Metropolitan
Higher Income
Science Fiction
Movie Buffs
Book Lovers
For the Shop:
Average age range is 50+
Female Skewing (60% Female)
Affluent
Metropolitan
Love to travel
Book Lovers
News-watchers
Food and dining enthusiasts
Competition
Not Attending
• Game of Thrones
• Marvel Studios
• Westworld
Movie Release Date Company
Mowgli October 2018 WB
Fantastic Beats 2 November 2018 Heyday Films- WB
Aquaman December 2018 WB
Lego Movie 2 Feb. 2019 WB
Godzilla: King of Monsters May 2019 WB
Shazam! April 2019 DC Films
Attending
The Expanse (SyFy) Stranger Things (Netflix) Krypton (SyFy Channel) Altered Carbon (Netflix) Star Trek: Discovery (CBS) The 100 (The CW) Legion (FX) The Walking Dead (AMC) Lucifer (Netflix) The Orville (20th Century Fox) Cloak and Dagger (Freeform) Britannia (Sky and Amazon) Castle Rock (Hulu)
TV Shows
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