View
218
Download
1
Category
Tags:
Preview:
Citation preview
Scenario 3
Classical Swine Fever (CSF)
Risk Communicator Trainingfor Foreign Animal & Zoonotic Disease
Defense
Developed by
Susan Gale, DVMCenter for Animal Health and Food SafetyCollege of Veterinary MedicineUniversity of Minnesota
In cooperation with
Risk Communication Project
Purpose of Scenario
• Apply Risk Communication principles introduced in training module to a fictional event involving Classical Swine Fever.
• Apply knowledge of zoonotic and foreign animal disease outbreaks to craft appropriate messages
• Create risk and crisis communication response strategies from the perspective of key players
Scene 1
August 30, 2009
Swine Sale Barn
Anytown, USA
Gilts Exposed to CSF Virus
• Producer A brings 40 gilts to market at a sales barn
• A worker at the sales barn has a pork sausage sandwich in his jacket pocket. He bought the sausage in a country with CSF and it was not found at customs on his return to the US
• The worker moves animals around the sales barn pens. The sandwich falls into the pen with Producer A’s gilts and several gilts eat some of the sandwich.
Gilts Auctioned at Sales Barn
• Ten gilts are bought by Farmer B
• Thirty gilts are bought by Farmer C
Farmer B’s Gilts
• Farmer B keeps ten gilts in an isolation area on his farm
• Farmer B maintains strict bio-security measures
Farmer C’s Gilts
• Farmer C puts fifteen of his purchased gilts in an open pen next to the hog finishing barn
• Farmer C transports the other fifteen gilts to his cousin, Farmer D’s, farm
Farmer D’s Gilts
• Generic pig picture• Farmer D put his gilts into a pen in a barn shared with some feeder steers
• These gilts are the only swine on Farmer D’s premises
DVM Visits Farm D
• Farmer D calls out DVM X the next day to look at a lame steer
• DVM X has to cross through the gilt pen to get to the steer
• DVM X calls on four other swine farms that day
Detection: Initial Signs of Disease
• Two days later Farmer B notices the isolated gilts are not eating well and are huddling together
• Several gilts have fevers. Farmer B calls DVM Y to examine the gilts
Detection: Initial Signs of Disease
• DVM Y observes that one gilt has red skin blotches and is very ill, near death
• DVM Y suspects Classical Swine Fever and calls the State Veterinarian
http://www.defra.gov.uk/foodfarm/farmanimal/diseases/atoz csf/photo.htmPhoto credit: John MacKinnon
Diagnosis and Confirmation of CSF
CSF DIAGNOSIS
• The State Veterinarian arrives that same day and collects samples to test for CSF
• Onsite testing is positive for CSF, samples are sent to the Federal Laboratory in Plum Island, NY for confirmation, results won’t be known for 24-48 hours
CSF Virus
Key Facts about CSF
• Classical Swine Fever does not cause illness in people
• People can’t get sick from eating pork, but pigs can
• A CSF outbreak may result in a shortage of pork and pork products
• CSF can cause major economic losses to pork producers in the US if the disease becomes established again
Risk Communication Part 1
• Gilts bought at a sales barn are sick and initial testing is positive for CSF, confirmation tests are pending
• What if this happened in your county? Are you a Risk Communicator?
• Who is your audience? What sources of information do they have access to?
• How do you address the unknown aspects of this situation
Risk Communicators
Players Actions Message
State VeterinarianInvestigate source of CSF virus
Livestock Sale BarnCooperate with investigation
Local Health Professionals, DVMs, MDs, Public Health
Gather information from credible sources
Outbreak Response
• Federal veterinarian investigates CSF on Farm B and traces source of gilts back to Anytown Livestock Sale Barn and Producer A
• Further review of the sales barn records locates the gilts sold to Farms C & D and the four swine farms visited by DVM X
Outbreak Response
• Final test results are positive for CSF
• To prevent further spread of the disease, all swine premises within a six mile radius of any of these locations, whether infected with CSF virus or not, are depopulated
Risk Communication Part 2
• Develop a message about this outbreak that you want to deliver to your audience
• What potential consequences can you imagine might result from this outbreak and/or the outbreak response?
• What questions might your audience ask?• How can you reduce the fear or outrage reaction
of your audience?
Risk Communicators
Players Actions Message
Area Veterinarian in Charge
Report investigation findings
Board of Health spokesperson
Assure public of no risk of disease among people
Pork Board spokesperson
Assure public that pork is safe to eat
Local health professionals, DVMs, MDs
Answer questions posed by the public
Anticipating Questions
Public:• Can I get sick from eating pork?
Agriculture producers:• Are my animals safe?• How can insure that I’m not bringing the virus back
to my farm?
Media:• How soon will you have the outbreak contained?
Recovery
• Eradication efforts contain the outbreak to a five county area. Time from detection to control is three months
• Thousands of hogs are destroyed as a result of the CSF outbreak
• Despite assurances that pork is safe to eat, consumption drops by 15%
Risk Communication Part 3
• What is your role as a Risk Communicator once the outbreak has been contained?
• How would your message change?
• How might you be better prepared for the next outbreak event?
10 Best Practices in Risk Communication
1. Risk and crisis communication is an ongoing process
2. Conduct pre-event (pre-crisis) planning
3. Foster partnerships with public
4. Listen to public’s concern & understand audience
5. Demonstrate honesty, candor & openness
6. Collaborate and coordinate with credible sources
7. Meet the needs of the media and remain accessible
8. Communicate with compassion, concern & empathy
9. Accept uncertainty and ambiguity
10. Give people useful actions to do -- must do, should do, could do
Recommended