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SCE Transmission & Distribution (T&D)
Multimedia Projects: Video Communications
Western Underground Committee ConferenceMarch 27, 2015
T&D Multimedia Projects: Video Communications
In-house Writer/Director/Producer, Editor• Produce programs for Transmission and
Distribution Business Unit• Minimize costs• Institutional knowledge of safety and field culture,
work practices and organizational structure
Manage video requests for T&D business lines
- Technical Training and Work Practices Utilize procedural standards, accident prevention manual,
technical manuals, etc.- Roll-out Communications
New initiatives or concepts; message consistency to expansive audience; create buy-in
- Annual Safety Kick-off Released in January; renew focus on safety; theme-
based; leadership message and can include motivational video
• Typical program categories:- Safety Communications
Serious Injury – T&D Stand down with video component; scripted incident details and leadership message and analysis
T&D Multimedia Projects: Video Communications
Critical production elements• Longstanding partnership with T&D Safety
- Engage T&D Safety in program scripting and review process
- Safety Specialist on-set when recording work practices
• Collaboration with craft subject matter experts (SMEs)- SMEs throughout program scripting and review process- On-set consultants
Video Samples
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