SBS Presentation

SBS & Screen Queensland

Friday 28th June, 2013

Tony Iffland – Director, TV & Online Content

Joseph Maxwell – Commissioning Editor, Documentary

Caterina De Nave – Commissioning Editor, Drama, Comedy and Entertainment

John-Paul Marin – Executive Producer, Online & Emerging Platforms

Tanya Denning – Channel Manager, NITV

Pauline Clague – Commissioning Editor, NITV

Margaret Murphy – Head of Arts & Production, SBS Subscription TV

Leon Coningham – Head of SBS Distribution

Tony Iffland

Director of Television & Online Content

Content strategy – the journey we’re on

Consistency

Returning franchises and longer runs

Brands and strands

Appointment to view

Alignment between Commissioning & Acquisitions

Less random & unpredictable

Growth

More dynamic schedule

Better visibility of schedule strategy

Greater light and shade

Reaching more Australians

Improved navigation, better flow Passionate experts

Familiar faces

True multi-platform experience

Context and curation

Surprise and delight

Wherever and whenever

Holistic approach to commissioning

Engagement

Innovation

Schedule evolutions

COMEDY to SBS One

A new home for DRAMA Saturday - FILM Monday - SCIENCE

SBS2

Sun Mon Tues Wed Thurs Fri Sat

1930

2030

2130

Schedule overview –

Sun Mon Tues Wed Thurs Fri Sat

1930

2030

2130

Schedule overview –

2230

Joseph Maxwell

Commissioning Editor, Documentary

Documentary showreel

Caterina De Nave

Commissioning Editor, Drama & Comedy

Better Man

Legally Brown

John-Paul Marin

Executive Producer, Online & Emerging Platforms

SBS Online

Audience growth is strong

Unique browsers have increased 31% per month, year on year (Jul – May)

Broke through 3 million unique browsers in May

SBS Online

Importantly, we’re also growing relative to our peers

Trend Analysis

NB: The ABC is excluded from

market Intelligence as it does

not carry advertising. I’d

suggest that they would rank

b/w 6th & 9th.

SBS Online

SBS is now the market leader in On Demand

SBS Online

Our work is recognised as being of world-class standard

2013 - 10 nominations The Block (won 2x) Go Back Series 2 (won 1x)

UEFA Champions League SBS ON DEMAND

SBS Online: what do we do?

We build cross-platform projects around our content

verticals and flagship programs

Audience engagement

Extend the narrative

Leverage existing social crowds

SBS Online: what do we do?

We commission and build innovative online-exclusive

interactive projects

Explore new methods of storytelling

Rich and engaging experiences

Innovate in form, function and interactivity

NITV Tanya Denning – Channel Manager

Schedule overview

Program Guide World Stories documentaries that focus on Indigenous themes around the world. Community the best community made programming from Australia sourced from RIBS and RIMOs. Our Stories the best Australian documentaries; by us, for us, about us. Lifestyle - cooking, travel, culture, language.

Program Guide Thursday Nights male-skewing programming to follow our premium sport programs Barefoot Sports and Marngrook Football Show Entertainment – on Sunday nights we will show the best in Indigenous entertainment from around the world Jarjums –7 hours of children’s programming every day. Content focus ranges from pre-school to teenage

• External and Internal production opportunities • Marngrook Footy Show • Barefoot Sports brings you live sporting events

• Outside Broadcast important sporting events • Sport Documentaries

• Contact is Mark Ella 02 9430 2537 Email – mark.ella@sbs.com.au

Sport

NITV Pauline Clague – Commissioning Editor

Commissioning

RREI 25%

Series 25%

Factual 25%

Drama 25%

$4m

Remote Regional & Emerging Initiative 35 hours

Drama 13 hours Series 26 hours

Factual 13 hours

Remote, Regional & Emerging

Monday – Surviving: Stories about belonging

Tuesday – Desperate Measures: History & Politics

Wednesday – Our Footprint: Stories from our Elders

Thursday – Around the Campfire: Postcards from Communities

Fridays – Around the Traps: The latest in Arts & Culture

Saturdays – Unearthed: Stories from our Youth

Sundays – Ngaru: Stories in Language

Margaret Murphy

Head of Arts & Production, SBS Subscription TV

SBS Subscription TV

SBS owns and operates two Subscription TV channels carried

on the FOXTEL platform nationally:

- STUDIO - Australia’s Arts and Entertainment Channel

- World Movies - Australia’s International Movie Channel

Local Production:

- STUDIO – local production and licensed programs

- World Movies - licenses Australian feature films but

does not currently commission original production

What is STUDIO?

• STUDIO is Australia’s dedicated arts and entertainment

channel that launched in April 2010.

• STUDIO features a rich mix of performance,

documentary and some drama showcasing Australian

and international creatives and creativity from Banksy to

Ballet.

49%

51%

Male

Female

STUDIO Local Production

• Over $5m has been invested in local production since

launch.

• STUDIO has produced over 40 hours of local content.

• We have the support of FOXTEL through the FOXTEL

Production Fund.

• Main investment Partners have included Foxtel, Screen

Australia, Screen NSW & The Australia Council.

• Durations have been short form and long form 30 minutes

to 2½ hours.

STUDIO Key Local Productions to date These have included:

- “Creative Minds” a documentary series featuring interviews

with major Australian creatives such as Bill Henson and

Geoffrey Rush.

- “Raising the Curtain” a factual series exploring the rich history

of Australian live theatre.

- Live performances: “Smoke & Mirrors”, “Tina Arena Symphony

of Life”, “Handa Opera La Traviata”, and “Never Did Me Any

Harm”.

- Live transmissions: “Helpmann Awards”.

- Perth, Melbourne, & Sydney “Festival TV”.

- Interstitials produced by an in-house team including a 10 min

book review series called “For The Love Of Books”.

STUDIO Production – a new strategy • Largely one-off productions.

• Largely traditional narrow focussed art forms captured.

• Significant level of short form interstitial programming.

Previous Strategy

• Most programs delivered small audiences.

• One off productions could not build viewer interest/habit to attract repeat viewing & scarce promotional resources meant that it was hard to attract audiences.

• Short form/interstitial programming killed program inheritance.

Key Learnings

• Series rather than one off productions.

• Broader appeal and accessibility targeted. We will follow A&E Networks strategy where documentary was transformed into factual entertainment.

• No short form interstitial programming.

New Strategy

Studio at the MEMO

Recorded live at the MEMO St Kilda

(St Kilda Army and Navy Club Memorial Hall)

Production Company: Renegade Productions

Episodes x 6 | Duration x 55 minutes |

Currently in post production.

TIM ROGERS hosts a series showcasing musical

performances, cabaret, burlesque, circus and

more…Performers include Virginia Gay, Bernard

Fanning, Todd McKenney, Tex Perkins, Circus

Oz, the Grigoryan Brothers, Bernadette

Robinson and Kate Miller-Heidke.

Series launch

8.30pm Tuesday 16 July, 2013

Leon Coningham

Head of SBS Distribution

SBS Distribution

One stop shop for building your content into a valuable

brand.

Includes:

International and domestic content sales

Home Entertainment (DVD and digital)

Publishing (Books, ebooks, Magazines)

Music (CD’s, Digital Downloads, Streaming)

SBS Distribution

In partnering with SBS Distribution you get:

• Access to key content acquisition executives domestically and internationally

• Access to powerful and effective retail and distribution partnerships (Hardie Grant, Madman, Universal)

• Access to comprehensive B2B and B2C marketing campaigns including promotion on SBS Platforms

• Access to decades of successful distribution expertise!

SBS Distribution

Key Contacts:

Leon Coningham Head SBS Distribution

9430 3545 , leon.coningham@sbs.com.au

Lara Von Ahlefeldt Head Programme Sales

9430 3240, lara.vonahlefeldt@sbs.com.au

Wendy Stahel Home Entertainment Manager

9430 3426, wendy.stahel@sbs.com.au

Thank you!