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Saxsonville Sausage Company70-year-old, privately held family business
HQ in Saxonville, Ohio2005 Revenues Approximately $1.5B
5% Vivio Italian
Sausage
70% Bratwurst
5% Store Brand
Products
20% Breakfast Sausage
product brands
summary
issues
Market Trends
Breakfast Sausage
Italian Sausage
Bratwurst
Middle Age Male
consumer targetExisting Plan
BUSINESS PLAN
Family Connection Concept Creative Cooking ConceptIntroducing “Brand”
Delicious Italian Sausage
DISCOVER A CROWD-PLEASING FAVORITE
THAT BRINGS THE FAMILY TOGETHERWarm Family Visual
Photo depicting a group gathered around the dinner table, eating, talking, passing plates looking happy and very engaged Includes parents, children, grandparents.
An irresistable taste and aroma draws people together because some of life’s
best times are shared over a great meal.
The perfect blend of fresh herbs and natural spices create a flavor that
appeals to all ages.Finished Dinner Visual
Photo of a steaming serving dish filled with pasta, chopped vegetables and sliced sausage in tomato sauce.
“Brand” - It Welcomes You In
Introducing “Brand”Delicious Italian Sausage
SIMPLY ADD YOUR OWN PERSONAL TOUCH TO CREATE MEALS THAT MAKE ANY DAY A
LITTLE SPECIALCooking Visual
Photo depicting a plate of sliced orange and red peppers being tipped into a saute pan cooking on the stove.
A delicious way to express your creativity with original meals everyone
is sure to love. Each variety of “Brand” comes with
“family approved” one-dish recipes for a welcome real meal in minutes. You’ll know they are eating well - all they’ll
know is, they love it!Finished Dinner Visual
Photo of steaming serving dish filled with pasta, chopped vegetables and sliced sau-sage in tomato sauce
“Brand” - Creative Meals in Minutes!
Nutritional benefits from Italian Sausage.
Premium quality of product.
Creative preparation possibilities.
Community of Saxonville.
Focus
BUSINESS PLAN
Easy to understand facts or statistics.
Simple, delicious recipes.
Reinforce brand & product lines
through partnerships.
Provide
BUSINESS PLAN
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