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SAP Real-time Data Platform April 2013
© 2012 SAP AG. All rights reserved. 2
Agenda
Introduction
SAP Real Time Data Platform Overview
SAP Sybase ASE
SAP Sybase IQ
SAP EIM
Questions and Answers
© 2012 SAP AG. All rights reserved. 3
Introduction
Sid Sipes Director, Data Warehouse Solutions & HANA Platform
SAP Solutions Management
Joined SAP in 2010
Via Sybase Acquisition in
Joined Sybase in 1995
Sybase IQ Specialist
Data Warehouse Specialist
Responsibility is to grow SAP Indirect Channels
© 2012 SAP AG. All rights reserved. 4
SAP Evolution
Core ERP +
Suite
1990s 2012
LoB Apps
Industry Apps
Innovations
RDS
2008
BI/Analytics
Core ERP +
Suite
2010
BI/Analytics
Core ERP +
Suite
Technology
/ Database
Mobility
Cloud
2011
© 2012 SAP AG. All rights reserved. 5
The Big Challenge Big Opportunity
BUSINESS NEEDS
Emergence of Social
Business, Geospatial data,
and Event Data
Multi-Channel Experience
(Mobile Experience)
Quick insights and right
action from huge amount of Data
Trust in Quality & Governance of Information
DATA CHARACTERISTICS
Exploding data volumes
Increasing data variety and sources including social,
machine generated
Accelerated data
processing velocity
TECHNOLOGY TRENDS
Storage / Memory / CPU
Advances
In-memory computing
EDW / Distributed MPP /
Hadoop
Data Mining/Predictive analysis
Real-time Data Access and Event Management
© 2012 SAP AG. All rights reserved. 6
How we get there… SAP Real-Time Data Platform Unified Data Management Platform for real time business
SAP RTDP Foundations
● Cross-application data management
& access for new models of value
discovery.
● High-performance on all classes of
application and usage scenarios
Benefits ● Store, analyze, optimize, transact and
mobilize without system limitations.
● Embrace and extend across variations of
data forms and processing models.
● Common modeling, integrated
development environment, shared
systems management infrastructure and
deployment independent solutions.
● Trusted and unified data environment.
Business
Intelligence
Mobile &
Embedded
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
SAP Data Services Information management*
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
Transactional
OLTP
Analytics
OLAP
© 2012 SAP AG. All rights reserved. 7
SAP Real-time Data Platform Guiding principle – no disruptive migrations
Non-disruptive migration process: key features
● Bidirectional data replication: a SAP HANA version of an application can coexist with a version running on
another RTDP server
● Complete and accurate information: unified information management to model, integrate, cleanse, monitor,
and govern a variety of data
● Common standards: including guarantees such as high availability and disaster recovery as well as
programming APIs, make development of new applications simpler
● Common tooling: provides a consistent experience to IT staff handling migration.
● Near zero down time: tools, methodologies and compatibility layers(s)
SAP Sybase IQ
SAP Sybase ASE
SAP Sybase SA
SAP HANA SAP Real-time Data Platform
© 2012 SAP AG. All rights reserved. 8
At the Core: SAP HANA
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded SAP RTDP Foundations
● SAP HANA is a disruptive in-memory data
management platform, demonstrating a
breakthrough in big-data analytic performance.
● Customers use SAP HANA to gain “real real-
time” business insights into massive amounts of
data
Benefits ● Make Decisions in Real-time. Access to real time
Analysis; fast and easy creation of ad-hoc business
statistics
● Accelerate Business Processes. Increase
speed of information processes such as planning,
forecasting, pricing, offers…
● Unlock New Insights. Remove constraints for
analyzing massive data volumes, trends, data mining,
predictive analytics…,Structured and unstructured data
● Improve IT Efficiency. Manage growing data
volume and complexity with lower cost of ownership
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
SAP Data Services Information management*
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
Transactional
OLTP
© 2012 SAP AG. All rights reserved. 9
At It’s core, HANA is:
– A Relational Database Management System
– All Data “In-Memory”
– Uses Standard ANSI-92 SQL (with extensions)
Interfaces include: ODBC, JDBC, MDX, etc
“Real Real-time” performance for huge data volumes
Delivered as a vertically
integrated appliance
via SAP HW partners
Fastest growing product
in SAP’s 40-year history
What is SAP HANA?
Speed
Scale
Flexibility
© 2012 SAP AG. All rights reserved. 10
Revolutionary In-Memory Platform Eliminate Redundant Layers; Breaking the Transactional & Analytical Divide
© 2012 SAP AG. All rights reserved. 11
In-Memory Computing – The Time is NOW Orchestrating Technology Innovations
HW Technology
Innovations
64bit address space – 2TB in
current servers
100GB/s data throughput
Dramatic decline in
price/performance
Multi-Core Architecture (8 x 8core CPU
per blade)
Massive parallel scaling with many
blades
One blade ~$50.000 = 1 Enterprise
Class Server
Row and Column Store
Compression
Partitioning
No Aggregate Tables
Insert Only on Delta
The elements of in-memory computing are not new. However, dramatically improved hardware economics and technology innovations
in software have now made it possible for SAP to deliver on its vision of the Real-Time Enterprise with in-memory business applications
SAP SW Technology
Innovations
© 2012 SAP AG. All rights reserved. 12
In-Memory Computing Product “SAP HANA” SAP High Performance ANalytic Appliance
SAP HANA
SAP
Business
Suite
SAP BW
3rd Party
replicate
ETL
SAP HANA
modeling
Business
Applications
SQ
L
MD
X
BIC
S
3rd Party What is SAP HANA? SAP HANA is a pre-configured appliance that
includes in-memory data management software
bundled with hardware
Includes tools for data modeling, data and life
cycle management, security, operations, etc.
Provides support for multiple interfaces
HANA’s Capabilities Analyze information in real-time at
unprecedented speeds on large volumes of non-
aggregated data.
Create flexible analytic models based on real-
time and historic business data
Foundation for new category of applications
(e.g., planning, simulation) to significantly
outperform current applications in category
Minimizes data duplication
© 2012 SAP AG. All rights reserved. 13
Cloud
SAP’s Business Strategy
Business
Suite
(ERP)
Business
Analytics
(BO, BW)
mobile
Data platform
(SAP RTDP With HANA)
HANA is at the heart of
SAP’s vision and strategy Credit for illustration idea: Maarten de Vries, SAP
# 1, world
wide market
share, 2010
# 1, world
wide market
share, 2011
Gartner magic
quarter leader
HANA Fastest
growing SAP
product ever
15m paying
cloud
subscribers
© 2012 SAP AG. All rights reserved. 14
Capability: OLTP/Transactional
SAP Sybase ASE, SAP HANA
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded
Transactional
OLTP SAP RTDP Foundations ● Customer choice with SAP HANA and SAP
Sybase ASE.
● High-performance and optimized
performance on all classes of application and
usage scenarios
Benefits ● One data management platform
● Integrated application and data
management.
● Accelerate most critical applications with
SAP HANA.
● Optimize performance with SAP Sybase
ASE.
● Secure and scalable
● Rock-solid reliability
● Superior performance
● Lowest TCO
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
SAP Data Services Information management*
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
© 2012 SAP AG. All rights reserved. 15 Source: Forrester Research Enterprise DBMS Wave, Q2 2009
30,000+ customers world wide
90% of banks & securities firms
1,250 new customers in 2010
700 New Bus Suite on ASE 2012
97% customer satisfaction rating
Leader in Forrester DBMS Wave
#1 database on Wall Street 3 years running Waters, 2010
SAP Sybase ASE
Trusted by Thriving Global Corporations
© 2012 SAP AG. All rights reserved. 16
27% in IT staffing
28% in operations
50% in maintenance
Sybase Adaptive Server Enterprise
A way to help customers and hosting partners save
© 2012 SAP AG. All rights reserved. 17
Fast Growing Companies Succeed with ASE
Powering rapid expansion for the lowest cost
37% Savings after migrating from Microsoft SQL Server
"Performance of database transactions and queries was poor, and it was affecting
business, CPU utilizations were high, and we were running short on memory, with
poor input/output performance. Our business was growing rapidly, and we were
concerned about the incumbent application's scalability and how that would affect
us in the future."
– Dan Swartz, President, SubscriberMail
Reduced DBA hours by 35% and increased CPU efficiency by 30%
“The Sybase upgrade has given us a very stable production system. This is the key
operational system at Trimac … ASE delivered the benefits we expected in terms of
consistent performance and easy maintenance. We are very happy with it.“
– Janet Topic, Vice President of IT, Trimac
© 2012 SAP AG. All rights reserved. 18
Benefits of ASE
Not much has changed with the SAP Sybase
ASE value proposition
Better Performance and Scalability
Reliable Business Continuity
Flexible Cost Management
SAP Has invested Tremendous Amounts of
Money, Time, and Engineers into ASE
SAP Sybase ASE is the “Standard” RDBMS for
SAP Business Suite and BW (ERP)
Overshadowed by HANA
2x more Suite on ASE in Q1 2013
– 400 ASE vs 160 HANA
© 2012 SAP AG. All rights reserved. 19
Capability: Enterprise Data Warehouse
SAP Sybase IQ, SAP HANA
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded
Transactional
OLTP
SAP RTDP Foundations ● SAP HANA – Real Time Agile Data Mart.
● SAP Sybase IQ – PetaByte Scale EDW
Benefits ● Turbocharge recent data reporting in
SAP HANA
● SAP Sybase IQ economically scales to
large amounts of data and supports data-
intense reporting while controlling costs
● Open customer choice for performance
and price/performance
● Automatic movement of data between
SAP HANA and SAP Sybase IQ
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
SAP Data Services Information management*
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
© 2012 SAP AG. All rights reserved. 20
SAP Sybase IQ – What is it?
Sybase IQ is a Relational DB System
Developed by Expressway Technologies (~ 1993)
Sybase Acquired Expressway in 1995
SAP Acquired Sybase in 2010
Sybase IQ was designed specifically for Data Warehousing
Has the look and feel of a typical RDBMS
But under the covers it bears little resemblance
Speed
Scale
Flexibility
© 2012 SAP AG. All rights reserved. 21
75% in IT staffing
80% in Hardware
50% in maintenance
Sybase IQ
A way to help customers and hosting partners save
© 2012 SAP AG. All rights reserved. 22 Source: Gartner Magic Quadrant 2012
2,400+ customers world wide
Guinness BOWR
Most Data Ever Loaded into a
Database
4,500+ Unique Installations
More than all Competitors Combined
200+ new customers per year
Leader in Gartner Magic Quadrant
#1 Analytic Database Waters, 2012
SAP Sybase IQ
Trusted by Thriving Global Corporations
© 2012 SAP AG. All rights reserved. 23
SAP Sybase IQ Facts
Sybase has Sold/Deployed IQ since 1995
2100+ Customers Worldwide
4500+ IQ Installations Running Live
Bigger Install Base than Competitors
Teradata – 1000 Customers
ExaData – 1000 Installs
Netezza – 500 Installs
Vertica -- 500 Customers
GreenPlum -- 400 Customers
ParAccel -- 40 Customers
Double Digit Growth (Sales Volume) for IQ Every Year
More Installs than ALL OTHER Column Stores Combined
- Source: Gartner 2012 Magic Quadrant Report
© 2012 SAP AG. All rights reserved. 24
SAP Sybase IQ Fun Facts
SAP Sybase IQ is in Guinness Book of World Records
Most Data Ever Stored in a Data Base
1 PetaByte of Input Data
Actual Stock Market (Tick) Data
Required 250TB for Storage (75% Compression Ratio)
There are Bigger Production Installations
Government
Load Rates of 3-5TB Per Day
SAP IQ positioned in Leaders quadrant for Data warehouse DBMS
SAP Sybase IQ Earns Leader Status for the 3rd Straight Year
© 2012 SAP AG. All rights reserved. 25
SAP Sybase IQ:
Designed for Speed and Efficiency
A highly optimized Analytics Server, designed specifically to deliver ultra-high-
speed business intelligence and reporting on standard hardware and operating
systems.
IQ is a “Columnar Store” Database
Designed from the start for analytics – not transactions
Unsurpassed query performance
Lowest Total Cost of Ownership for analytical applications
Column-based structure and patented indexing
Gartner Group’s Magic Quadrant
1
© 2012 SAP AG. All rights reserved. 26
The SAP Sybase IQ Database Engine
IQ is a Relational DB System
Looks, feels and acts like a traditional RDBMS
– To Developers, Appears as standard ANSI compliant
RDBMS
– To Users, appears as a very “FAST” RDBMS
Difference is Speed and Compression
– 1HR Traditional RDBMS Query – 1 Minute IQ
– 1TB Traditional RDBMS is about 100-300GB IQ
Designed from Ground UP to meet these
goals…
Load Data Fast
Query Very Fast
Store Data Efficiently
Work with Common OLAP and ETL tools
© 2012 SAP AG. All rights reserved. 27
Advantages of IQ
IQ Value Proposition still the same
Analytics/Reporting Performance
– 10x to 100x Performance of Traditional OLTP RDBMS
Enterprise Data Warehouse
– Now Scales to Petabyte Size
– Look for new GBOWR soon
Inexpensive
– Runs on Cheap Commodity Hardware
– Better Performance than Appliances, 1/5 cost
SAP Continues to Invest in IQ
HANA Technology in IQ 16
IQ Technology in HANA
© 2012 SAP AG. All rights reserved. 28
Capability: Business Intelligence/Analytics
Business
Intelligence
Mobile &
Embedded
SAP RTDP Foundations ● Rich Analytics with Business Objects BI
Analytics Suite
● Complete BI suite
● Professional grade platform
● Core for innovation
Benefits ● User Friendly Experience
● Designed for All Users
● Open Technology Platform
● Operates in heterogeneous environments
● Market Leadership
● number one overall
● Visionary
● Broad Adoption
>5 M users of SAP Crystal Reports software
>3 M users of SAP BusinessObjects Web Intelligence
● Vibrant Partner EcoSystem
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
SAP Data Services Information management*
Data Federation
Transactional
OLTP
Analytics
OLAP
© 2012 SAP AG. All rights reserved. 29
Capability: Big Data Performance
SAP Sybase IQ, SAP HANA, Hadoop
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded
Transactional
OLTP
SAP RTDP Foundations ● Data and query federation with
Hadoop and SAP Sybase IQ
● Text analysis for SAP Sybase IQ and
SAP HANA
● MapReduce for SAP Sybase IQ and
SAP HANA
● Hadoop ETL via SAP Data Services
Benefits ● Enhanced performance and expanded
support of big data sources
● Accelerated sentiment intelligence and
text mining across all relevant data
sources with a high-level of quality
● Integration of current and big data
environments for application processing
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
SAP Data Services Information management*
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
Text /unstructured data
© 2012 SAP AG. All rights reserved. 30
Capability: Query Federation
Business
Intelligence
Transactional
OLTP
SAP RTDP Foundations ● Query federation between DB’s
● SAP Sybase ASE to SAP HANA
● SAP Sybase IQ to SAP HANA
● SAP SQL Anywhere to SAP HANA
Benefits ● Infrastructure that offers the develop
once and deployment anywhere
flexibility.
● All data stores benefit from the
superlative in-memory performance and
ensuing simplification translating to
simpler and iterative application design
models
● Optimize performance without any
application changes
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
SAP Data Services Information management*
Data Federation
Analytics
OLAP
Mobile &
Embedded
© 2012 SAP AG. All rights reserved. 31
Capability: Real-time Replication
SAP Sybase Replication Server
SAP RTDP Foundations ● Real-time replication for non-SAP
scenarios from systems built on SAP
Sybase ASE and Oracle Databases.
● Operational business intelligence
substantially improved through multi-
source data input and analytics
Benefits ● Quickly analyze data from transactional
systems
● Automatically create systems of
decisions in real-time and EDW stores
● Easily build high availability / disaster
recovery systems across the RTDP.
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded
Transactional
OLTP
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
SAP Sybase Replication Server information management
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
© 2012 SAP AG. All rights reserved. 32
Capability: Comprehensive Data Services
SAP Data Services (EIM)
Analytics
OLAP
Business
Intelligence
Mobile &
Embedded
Transactional
OLTP
SAP RTDP Foundations ● Bulk load data (ELT or ETL) into SAP
HANA with SAP Data Services
● Perform data assessment, text data
processing, and ensure quality before
or within data stores
Benefits ● Common policies to know when data is fit
for use
● Enhanced performance of data loading,
cleansing, de-duplication, and
enrichment
● Combined data (unstructured and
structured) for new contextual insights
● Complete and trusted data for
applications and accurate analytics
In-memory/real-time
SAP HANA
SAP Real-time Data Platform
SAP Sybase ESP streams
SAP Sybase SQL
Anywhere mobile & embedded
SAP Sybase IQ EDW
SAP Sybase ASE transactions
Common programming APIs
SA
P S
ybas
e P
ow
erD
esig
ner
m
od
elin
g
SA
P S
ybase C
on
trol C
enter
mo
nito
ring
Hadoop Big Data
SAP Data Services Information management*
* Information management solutions include: SAP Data Services Enterprise, SAP Enterprise Master Data Management,
SAP NetWeaver Information Lifecycle Management, SAP Enterprise ECM solutions by OpenText, SAP Sybase Replication Server
© 2012 SAP AG. All rights reserved. 33
Summary
1 SAP has a comprehensive data management vision and strategy to address your 21st century business issues
2 SAP is delivering on the Real-time Data Platform for next generation customer applications
3 SAP and Sybase customers have a clear path to reduced complexity and non-disruptive innovation
© 2012 SAP AG. All rights reserved. 34
Questions?
Thank You!
SAP Real Time Data Platform
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