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Dig Panici ClassicCLIENT: UWW Volleyball
Campaign Project: Electronic Media Copywriting Spring 2015By: Mackenzie Jordan
My Client
UWW Volleyball Program
Division Three
My Third Year
SeasonFallAugust-
November
Background2010 Graduate of Peotone High School (IL)UWW Freshman Fall 2010Incredible drive to competePride in Warhawk Athletics“I love to sweat”Stage four brain cancer
1st semesterExtensive physical therapy
Learned to walk and move arm againSupported volleyball teamPassed away Wed. December 26, 2012Survived by
Mother (Mary) Father (Michael) Brothers (Alec & Michael) Sister (Leslie)Lisa Panici 2010
Lisa Panici Locker Room Dedication
Campaign DIG PANICI CLASSIC
3rd annual eventMatch at 7pmOpponent: St. Catherine’s
UniversityAll proceeds go to Scholarship
FundLisa Panici Locker Room open to
public for viewingAppearance by Panici Family
Radio Ad
Emotional appeal• Sad music
Announcers• Teammates
Tele
visi
on A
d
Television Ad
SFX: CROUD CHEERING SOFTLY UP AND UNDER
FEMALE 1: On October twenty third the UWW Warhawks will take on the St. Catherine’s University Wildcats
in an epic volleyball match, marking the third
year anniversary of the Dig Panici Classic. SFX: CROWD CHEERING SOFTLY OUT
FEMALE 2: This match honors former teammate, Lisa Panici, whose life was taken
by brain cancer in December, two thousand twelve.
FEMALE 1: All proceeds go directly to the Lisa Panici Scholarship Fund set up by her parents to help a student come back to school
after overcoming and adversity.
SFX: CROWD CHEERING UP AND UNDERFEMALE 2: Come out and support the Warhawks
as they raise awareness for brain cancer
in Lisa’s honor,at seven pm on October twenty third at the Williams Center. SFX: CROWD CHEERING OUT
UWW VOLLEYBALLDIG PANICI CLASSIC
OCTOBER 23RD 20157PM
WILLIAMS CENTER
Working With the Client
CHALLENGES:
• Emotional
• Very invested
• High expectationsAssociate
Head Coach:
BEN STAUPE
Meeting Client Needs
Main Focus Points From Client
•Scholarship Funds•Reach Whitewater Community•Third Annual Event
How Points Were Covered in Ads
Ads would be aired on local Whitewater/ Janesville/ Milton radio and television stations to reach WW community.
What have you learned?
What would you do differently?
What worked well?
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